Arif Rahman

Arif Rahman Digital Marketing Professional - —-— 67/1 East Bashabo Dhaka 1214 14 years of digital marketing experience in the local market working with the largest FMCG, mobile handset, multiple Telco’s, government projects, lifestyle mobile application and multiple fashion and lifestyle brands. Proven track record of winning, managing and retaining high value clients. Skills • • • • • Team Leadership First class negotiation and closing skills Sound skills in strategy and implementation Strong application knowledge for solution generation and major project selling Adept experience of the digital industry with strong analytic skill Work Experience Playcomm CEO (Jan 2023 - Current) • Set the vision and strategy for the agency • Leadership and team building • Build and maintain client relationship • Adaptation and Innovation • Operational Management Client Portfolio : Farmfresh , Speed , Twing , Turbo, Pran , Pathao , Bashundhara Oil, Akij Bicycle etc. Mynt Connect CEO (May 2020 - Dec 2023) • Make the agency hit breakeven and profitable within a year • Setup and recruit for the agency from ground up • Build and maintain client relationship • Maintain growth and profit by hitting the financial target during the tenure Client Portfolio : Meenaclick , AFBL, Cheesepuff, Call Aladin, Padma Bank Securities, Scicosso, TVS, Jamuna electronics etc. SSL Wireless Manager, Digital Communication (May 2019- April 2020) • • • • Supervise, train and lead strategy and client service team Revamp all digital assets including website and social media pages Restructure current digital team Forecast and planning Magnito Digital Account Director (Jan 2017- Apr 2019) • Provide overall leadership to the client service team • • • • • • • • Helped to hire critical resources for the agency Planned and executed a project for the World Bank for a Mobile Money Agent Rewon the GP social media account Won the Uber account and led the digital relaunch campaign Met the revenue target set by the board Help to win the Huawei account and retained it successfully for 3 years Spearhead the client relationship and stakeholder management from the agency’s end Magnito Digital Account Manager (Jan 2014- Dec 2016) • • • • • • Managed the entire portfolio of Magnito clients consisting of small, medium and large accounts which went up to 30 clients Won and managed several key accounts like Grameenphone, Wowbox, Perfetti, Marico, A2i, The City Bank, Yellow and Apollo Hospitals Supervised and coordinated the production of over 100+ OVC’s Lead and managed the dedicated 22 people team for Wowbox covering application content, marketing and partnerships Won several accolades and awards (both local and international) for the agency including Campaign Asia’s Digital Agency of the Year for 3 years in a row Flytxt Assistant Manager (July 2013- Dec 2013) • • • Create and design mobile-based Campaigns Integrate mobile with traditional media Worked with 3 leading Telecom Operator in Bangladesh on the proposition of mobile marketing and advertising platforms Flytxt Account Executive (April 2012- Jun 2013) • • • Ground work in setting up the brand mAdmart. Launched the first mobile advertising platform (QREDA) Executed mobile ad campaigns for Samsung, Marico, Bikroy.com and Saad Musa retail shop. Grey Internship (Sep 2011- Dec 2011) • • • Market research Market Report Supervise Photoshoot Degree: BBA Brac University | Dhaka, Bangladesh 2011 ( VP Economics Club )