Arielle Tan
Pigiste - Freelancer
CONTACT-
Montréal-
PROFILE
A true passionate writer in the digital age. As a Web copywriter and editor
based in Montreal, I have a keen sense for writing and for finding the right
words both in French and in English. I bloom in the world of optimized
copywriting, digital editing as well as content creation (branded content).
With a wide range of certifications, experience and degrees in hand, I
deliver unique, authentic and relevant content, always according to the
EXPERTISE
Copywriting/Editing
best practices of the industry.
SERVICES
Translation
Social Media
Consultation
EDUCATION
COMMUNICATION STUDIES
Major
Concordia University
2010 – 2013
ARTS, LETTRES &
COMMUNICATIONS
Diplôme d’études collégiales
Collège Jean-de-Brébeuf
2008 – 2010
COPYWRITING / EDITING
- Blog Posts & Articles for
Various Publications
- Corporate Writing
- Product Descriptions
- Newsletters & Press
Releases
SOCIAL MEDIA
- Audience Strategy and
Research
- Profile Configuration and
Management
- Content Creation
- Ad Campaigns Creation
and Management
TRANSLATION
FRENCH / ENGLISH
- Blog Posts & Articles for
Various Publications
- Corporate Writing
- Product Descriptions
- Newsletters & Press
Releases
CONSULTATION
- Social Media
- Influencer Strategy
- Blogs
- SEO / SEM
EXPERIENCES
SKILLS
French (spoken & written)
MARKETING MANAGER / Laust Labs
March 2018 - present
- Define strategies for social media, SEO and SEM campaigns
- Ensure the management of communities
English (spoken & written)
- Analyze and optimize continuous marketing strategies
- Ensure the quality of deliverables before sending them to clients
- Propose strategies to ensure community engagement
Copywriting, SEO & SEM
- Develop partnerships with influencers
- Document work processes
Social Media
SEM SPECIALIST / YELLOW PAGES
January 2017 - February 2018
- Define, build and manage Google Adwords campaigns based on
INTERESTS
customer objectives and goals
- Create keyword lists and manage web strategies to deliver optimal return
on investment results (ROI) based on key performance indicators (KPI)
Writing
Photography
Gastronomy
- Ensure and analyze the optimal performance of a clients’ campaign from
multiple industries
- Review and explain the key performance indicators of the SEM campaign
with the client and the sales team
Beauty/Fashion
Travel
COPYWRITER / YELLOW PAGES
July 2014 - January 2017
OTHERS
- Writing Web content for SMEs in Canada of various industries
- Revising and editing textual and advertising content in French and
English
Certifications
Google Adwords, Facebook
Blueprint
- Content and Web information research
- SEO optimization
Softwares
MS Word, Excel & PowerPoint,
Keynote, Adobe Photoshop
Social Media
Facebook, Instagram, Snapchat,
Youtube, Pinterest, Twitter,
Tumblr, Blogspot & WordPress.
SOCIAL MEDIA INTERN / ALDO GROUP
March 2014 – June 2014
- Calendar content management for Call it Spring’s blog and social media
- Writing various articles for Call it Spring’s blog
- Monitoring of the brand activities, engagement and insights
- Trends and customer profiles research
- Market trends and competition analysis
