Arianne Victoria N. Ricafort

ARIANNE VICTORIA N. RICAFORT 2 Escuela st. New Intramuros Village, QC- |-Arianne is a Social Media Manager. She gained meaningful 6 years work experience in Digital Marketing particularly Social Media Marketing, Content Marketing, Brand Marketing, Influencer Marketing, Copy writing, Market Research and Database Management. She also had 2. 5 years’ experience in Human Resources. She had her Master’s in Business Administration at the University of Santo Tomas and was a delegate of the University in its Academic Tour last May 2018 in Taipei and Kaohsiung Taiwan where she received relevant lectures on work culture at National Sun Yat Sen University and attended special lectures by MECO Taipei Directors on Taiwan’s trade and economic policies and commercial diplomacy with the Philippines. Arianne graduated Cum Laude at UP Diliman with a degree in Philosophy. Arianne pursued business lessons cohort at Harvard Business School Online. She is currently a DICT scholar and recipient of 24 day social media marketing training from the government Professional Background and Employment: SOCIAL MEDIA MANAGER | THE DREAM TEAM | MAY 2022-JULY 2022-Apprenticeship Running company/client’s social media advertising campaigns Formulating high quality novel written and visual content for each social media campaign Building a social media presence by maintaining solid online presence Monitoring the company’s brand on social media Responding to comments on each account Analyzing data to determine whether social media campaigns have achieved their objectives SOCIAL MEDIA MANAGER | THEVEGO MARKETING CANADA | AUGUST 2021-NOVEMBER 2021 Manages digital media platform such as Facebook, Linkedin, Instagram, Twitter Create social media ads for clients and troubleshoots ads Analyzes and optimizes marketing campaigns Schedule content for Facebook, Instagram and Twitter in hootsuite Facilitate and lead content creation Manage the content writers and graphic designer to produce engaging content Conducts research of content titles Update the social media deck and project tracker SOCIAL MEDIA MANAGER |KNAQ.CO.UK| JUNE 2021-JULY 2021 Manages digital media platform such as Facebook, Linkedin, Instagram, Twitter Writes copies for the clients and schedules the post Analyzes and optimizes marketing campaigns and conduct social media audit MARKETING & COMMUNICATIONS EXECUTIVE | ENABLE PTE LTD. SINGAPORE | MARCH- SEPT 2019 Manages digital media platform such as social media and mobile application Writes copies for mobile application and for social media Achievements: Successfully wrote copies for the mobile application DIGITAL MARKETING SPECIALIST | STRATEGIC DIGITALAB SINGAPORE | JANUARY-MARCH 2019 Manages digital media platforms and campaigns from planning to implementation (Social Media Marketing, SEO, SEM and display advertising Ensures that digital marketing objectives are met by evaluation of the metrics or KPI’s and monitoring the effectiveness of each campaigns monthly. Conducts website audit and analysis of google analytics Conducts media planning and scheduling Acts as a content strategist and copywriter. Responsible for creating copies for social media campaigns Achievements: Successfully launched ads and successfully optimized them. MARKETING SPECIALIST | THUNDERBIRD RESORTS & CASINOS | JUNE 2017-JANUARY 2019 Manages all media platforms and campaigns from planning to implementation (Digital, Print and Broadcast Media) Creates media & marketing communications plan for digital, print and broadcast media platforms and manages the implementation of the approved marketing plan Develops comprehensive communication strategies which align with the branding and overall direction of the company Responsible for creating copies and planning content for hotel marketing collaterals such as brochures, flyers, compendium, website, digital campaigns, print and broadcast advertisements Crafts partnerships and tie-ups with influencers, bloggers and celebrity endorsers to increase brand awareness Acts as a liaison to the partner brand and handles all activities related to media relations and corporate communications and sponsorships Conducts media planning and scheduling. Achievements: Increased the number of followers in Facebook and Instagram, Successfully collaborated with GMA 7 and ABS CBN for TV shows and commercials featuring Thunderbird Resorts and Casinos, conceptualized and managed fully from beginning to end. MARKETING SPECIALIST | CPG CONNECT CANADA | OCTOBER 2014- MARCH 2017 Manages and lead social media marketing vehicles and initiatives. Facilitated promotion of jobs through various social media channels such as Facebook, Twitter, LinkedIn, etc. Supports with market research and data collection for project and competitor analysis Assistance with database management including candidate profiling and verification Assist with initiative to grow sales through special offers, marketing campaigns and employer phone calls Supports with the development and execution of other marketing plans and initiatives OTHER RELEVANT WORK EXPERIENCE: 2 years’ experience on Human Resource Management Educational Attainment: Pursuing a Master’s in Business Administration at the University of Santo Tomas for the academic year of- Delegate of UST Graduate School in the 8 day Academic Tour in Taiwan last May 14-21,2018 Graduated Cum Laude with a degree in BA Philosophy minor in Psychology at the University of the Philippines Diliman in the academic year- Business Lessons Online via Harvard Business School Online- April- June 2020 Obtained a Professional Certificataion as a Makeup artist. Trained and schooled at Make-up Design Academy for 62 hours enrolled in the course of Beauty and Fashion Photographic Make-up with hairstyling (December 2013-March 2014) Seminars and Trainings attended: Social Media Management and Marketing Feb-March 2022 by Surge Freelancing Marketplace Fundamentals of Digital Marketing by Google Digital Garage June 2021 Instagram PH Summit November 19-21,2021 by Many Chat FB Ads Masterclass by Christian Faustino November 16-18,2021 Digital Media and Marketing Strategies by Professor Mike Yao, University of Illinois at Urbana Champaign Online Course via Coursera Chinese on the Go Summer Camp (30 hours Basic Mandarin Class) by Taiwan Education Center Philippines, June- Lecture on Work Culture by Professor David Mcconville, National Sun Yat Sen Universit Taiwan, May 18, 2018 Taiwan’s trade and economic policies and commercial diplomacy of Taiwan and the Philippines: special lectures by MECO Taipei and Kaohsiung directors at Manila Economic Cultural Main Office at Taipei Taiwan’s business practices and strategies through company visits at Red Barn Café and Cheng Yu Ltd. Addressing Internationalization, special lectures from Cheng Hsiu University and I-Shou University Digital Marketing Platforms: A Game Changer, UST TARC Auditorium, April 22, 2017 The Power of Social Media in Enhancing Marketing Effectiveness, UST TARC Auditorium, Oct 22,2016 John Robert Powers and UP Chemical Eng’g Society: Transcend :Exude, Exceed, Excel, UP Eng’g Theater 2009 Character References: Sheila Morales, Manager , City of Dreams (-) Hershi Rubinoff, CEO, CPG Connect Canada (-) Michelle Taylor, Senior Marketing and Talent Specialist, CPG Connect (-) Melissa Dela Merced, Engineer, MDC (-) Tamir Ofri, CEO, Thevego Marketing Company (-),-Carlo Medina, Project Manager,-Hershi Rubinoff, CEO, CPG Connect, (-), (-)