A motivated young professional, with an impressive combination of academic background and
over 7 years of experience in social media industries. Highly competent and committed to
achieving beyond target results through strategic planning and implementing work. Recognised
as a dedicated Social Media Specialist, PR & Marketing Manager, and Campaign Director.
Work portfolio available on request.
KEY SKILLS
●
●
●
●
●
●
Organic social media growth and brand awareness increase
Directing for social media campaigns
Content creation - Lightroom, Photoshop, Final Cut Pro
Analysing KPIs and performance insights
Digital online marketing
Influencer marketing and paid socials
WORK HISTORY
Social Media, PR & Marketing Manager | Bellapierre Cosmetics UK
(November 2019 - present)
●
●
●
●
●
●
●
●
●
●
Supporting on the delivering marketing activities including the production of newsletters,
press releases and other branded materials.
Execute PR and marketing campaigns to support the brand’s growth through innovative
new product development, events and creative projects.
Influencer & Blogger Outreach - organising monthly PR giftings and calendars.
Effectively managing social media channels and scheduling regular social media posts,
gathering new content from influencers.
Running paid socials specifically for Instagram and Facebook.
Analysing KPIs weekly to assess what is effective.
To assist with research on current market trends, prospective clients, and competitor
benchmarking.
Assisting with digital marketing ie. website content is updated, and monitoring the
Rakuten accounts whilst working with reputable commissioned publishers.
Liaising with the website coordinator regarding monthly website offers.
Working with the graphic designer and photographers for artwork and high-quality
banners/artwork.
Freelance Social & Influencer Executive | ZEE.ELLE
(April 2020 - present)
●
●
●
●
●
●
Driving brand awareness, traffic, revenue and audience growth via influencer marketing
Managing all influencer content for the brand.
Reaching out to influencers, hairstylists, celebrities and content creators to work on
curated content to promote and raise brand awareness.
Building relationships with relevant brands and organising collaborative content such as
competitions and joint events.
Organising in-huse social media shoots and events with models/influencers
In-depth daily and weekly reporting on overall activity and performance to company
stakeholders.
Freelance Social Media Coordinator | Blacpire Magazine
(October 2020 - present)
●
●
●
●
Collecting aesthetically themed content for Instagram
Scheduling posts relevant to present events mostly surrounding Black community
Preparing captivating captions
Closely monitoring account’s growth and demographic insights.
Social Media Creative & Customer Operations | The Beauty Crop
(July 2018 - September 2019)
●
●
●
●
●
●
●
Directly working with the CEO to assist in planning and executing a comprehensive
online social media growth strategy.
Increasing brand awareness on social media platforms.
Reaching out to influencers and bloggers for collaborations.
Moodboarding ideas for flat-lay product lifestyle contents, liaising with photographer and
graphic designer.
Implementing new creative campaigns and photoshoots for new product launches.
Researching new trends to further develop the brand’s growth.
Dealing with customer queries and complaints to resolve issues and ensuring customers
are satisfied.
Brand Representative | Wunder2 Cosmetics
(February - July 2018)
●
●
●
●
●
●
●
Self-employed role - visiting Boots stores across London that featured Wunder2’s FSDU
to observe and deliver brand presence.
Developing and maintaining effective relationships with all store personnel.
Ensuring that all brand displays comply to all standards.
Carrying out regular stock-take to ensure each store is fully stocked with Wunder2
products.
Reporting back to Brand Manager regarding daily sales performance.
Traffic-stopping at beauty events to gain new customers.
Visiting Wunder2 office bi-weekly to create content to be used on website, social media
and marketing.
Events Management | London Fashion Week
(September 2018)
●
●
●
●
●
●
●
Planning the campaign for Stories From Arabia with the CEO.
Regularly meeting with the team to complete all necessary tasks such as;
Directing photoshoots and casting models
Scheduling meetings with clients and partners
Assigning daily tasks for crew members
Booking venues, cutlery, caterers and DJ
Liaising with featured fashion designers and international TV news networks.
EDUCATION
BA Digital Media and Communications | Middlesex University (2016 -2019)
Graduated with an Upper-Second Class Honours (2:1) bachelor’s degree.
A2 Level Certified | The Palmer Catholic Academy (2013 - 2015)
Achieved three A2 levels in subjects; Media Studies, Psychology, Applied Science
