Ari Sucahya

PROFILE Aspiring digital marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. With years of experience in marketing, brand management, and customer relationship. EXPERIENCE Ala Diari Cake (Bakery Retail) – Indonesia (April 2020 - August 2021) Brand Manager /Marketing Organizing marketing activities: through digital marketing, agent/ resellers, and direct selling to customer. Lead team to utilize social media ads, social media e-commerce, manage brand presence by delivering daily suitable content and engage with community/ followers. Lead creative team to deliver content, with design framework & content management system. Manage partnering with agent/ resellers, by using discount & commission-based deals. Identify & negotiate potentials deals. Responsible for marketing research, coordinating qualitative & quantitative research online/ in person Coordinating with chef (creative direction) to prepare & develop new menu & products, that aligns with business value Federal International Finance (Financing Company) – Indonesia (March 2019 – April 2020) Branch Credit Officer Lead customer relationship team, engage with customer to provide information & reminder regarding installment payment. Combination of in person & phone call informative session. Manage credit dept front liner personnel daily workload, monitor daily reports by personnel. Oversee verification process by front-liner, lead team meeting to brainstorm improvement Catur Putra Jaya (Motorcycle Retail) (March 2018 – March 2019) Human Resource & Development Officer – Indonesia Manage request for manpower needed, in charge of searching & interviewing potential candidate through job fair & job portals. Lead personnel training program through informative session, periodical assessment. Collaborating with seasonal guest speaker to provide knowledge. EDUCATION Master of Science in International Business (With Distinction) (Graduated September 2022) Hult International Business School - San Francisco, California Dean's List Marketing Specialization (research, digital marketing, strategic, customer analysis), Project Planning & Execution, Financial Management, etc. Awarded highest grade for 15+ group projects by multitask completion and high-quality deliverables by collaborating with 50+ international people in 15+ group works on business research and analysis. Contributed to teams by data analysis, provide insights, pre-research, & task completion Bachelor of Psychology (Honors) (Graduated September 2018) Universitas Persada Indonesia Y.A.I - Jakarta Concentration in Industrial & Organizational Psychology Consumer Psychology, Social Psychology, etc. SKILLS & EXPERTISE Languages: English (Proficient; Indonesia (Native) Technologies & General skills: SQL, Google Analytics, Canva, WordPress, Tableau, Salesforce, Adobe Creative (Adobe Premiere, Adobe Lightroom), Microsoft Office (Excel, PowerPoint, Word), Graphic Design, Video Production, Photography & editing, Content production