Ari Lapid

+7 years of experience working for small and medium marketing teams in startups and medium-sized companies.

Deep knowledge of Facebook, Instagram, and Google ads platforms for lead acquisition.Both organic and paid.

+2 years of expertise in A/B testing and data-driven decision making for all aspects of paid campaigns (targeting, creative, audiences), and several tools like hotjar, optimezly.

Familiar with industry best practices in inbound marketing, demand generation, paid/organic search

Proven ability to build accurate campaign budgets and campaign forecasts.

Strong data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions.