AREEJ FATMI
LinkedIn | (416)- |-EDUCATION
University Of Toronto
Certificate, User Experience and User Interface Design
Toronto, Canada-
Ryerson University
Bachelor Of Commerce in Retail Management
Toronto, Canada-
WORK EXPERIENCE
FIKA inc.
Toronto, ON
Product Designer and Creative Director
Dec 2019-Nov 2020
• Identified owner’s needs and challenges by interviewing 30+ small to mid-sized businesses within the
self-care industry in Toronto.
• Identified client’s needs and challenges by surveying over 100+ clients (pre and post-pandemic) within the
ages of 18-60 that book self-care services within Toronto.
• Developed a competitive advantage by conducting market research and competitor analysis on the top 5
booking software platforms.
• Designed a client-centered low, mid, and high fidelity mobile iOS wireframes on Adobe XD by analyzing
user insights, user personas, and competitor analysis.
• Grew brand awareness on Instagram, Facebook, and Twitter by 20% QoQ by partnering with businesses to
advertise their beauty and lifestyle services.
Style Circle
Marketing Director
Toronto, ON
Sep 2019-May 2020
• Developed an annual competitive marketing and communication strategy by analyzing competitions and
conducting market research on the top 3 leading fashion culture magazines.
• Boosted engagement and awareness on social channels by 30% in 4 months by developing competitive
social media marketing plans and campaigns with the marketing team.
• Organized a successful 5th-anniversary event by performing cross-functional leadership, mentoring
marketing team, setting KPIs, and fostering team collaboration.
ROI Relations
Public Relations Intern
Toronto, ON
Oct 2019-Jan 2020
• Supported account teams on assigned clients: IT Cosmetics, Maybelline New York, KISS, Marc Anthony
Hair Care, Bath, and Body Works, Merrell and essie
• Charted monthly PR reports for KISS, Marc Anthony Haircare, and essie by analyzing data with Meltwater
and Pressreader.
• Assisted with communication, marketing & PR on allocated projects, potential clients, and product
launches by collaborating with account teams.
• Spearheaded personalized written materials for essie, KISS, Marc Anthony Haircare, IT Cosmetics, and
Maybelline New York: email pitches, e-blasts, press releases, and media alerts by researching brand
objectives, values and mission.
• Launched a successful Bath and Body 2019 Holiday event by assisting with on-site and off-site logistics.
• Sourced personalized items for influencers for KISS Q3 Mailer by ordering from small businesses on Etsy.
