Arcangelo Bianco

Arcangelo Bianco Google Ads Optimisation Specialist at Cognizant Profile Details Experienced Digital Marketer & Account Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Experienced in developing and maintaining strong and fruitful relationships with clients and vendors, fostering client relationships in order to maximize sales volume. Lisboa Portugal Detail oriented, able to work under pressure and manage several projects at once. 23/10/1993 Employment History Italian Google Ads Optimisation Specialist at Cognizant, Lisbon, Portugal March 2021 — Present - Implement optimization solutions: build campaigns for high value advertising customers; -- Date of birth Nationality Links Linkedin - Gather and analyze data at account level and campaign level; Skills Account Management - Create reports to support or aid the optimization strategies; Marketing and Sales - Use optimization techniques and work on optimization aligned to customers' goals across Search, Google Search Network (GSN), Mobile and YouTube; B2B Sales - Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients. Marketing Expert - SMB Account Manager at Facebook, Lisbon Area, Portugal February 2017 — March 2021 • Managing a portfolio of +200 Facebook advertisers within the small and medium business (SMB) space through the Facebook CRM and Salesforce. • Contacting new and existing clients on a daily basis, analyzing performances and statistics of their Facebook advertising campaigns • Identifying sales opportunities and providing Facebook marketers with personalized strategies on a specific level and optimization solutions in order to maximize their ROI. • Hitting quarterly revenue goals along with daily metrics. • Consulting Small and Medium Business (SMBs) clients in the Italian market about Facebook & Instagram Advertising's best practices. Sales Executive at London Artlife, London July 2016 — February 2017 Sales Assistant at Zara, London May 2016 — June 2016 Digital Marketing Communication Skills Client Relations Teamwork Ability to Work Under Pressure Microsoft Excel Languages Italian English Portuguese Foreign Clients Relationship Manager at Accounting Office, Naples Area, Italy January 2013 — March 2016 Education Bachelor's degree Business/Managerial Economics, University of Naples Federico II, Naples September 2012 — October 2015 Final mark: 95/110