ARAVIND RAJ M
Digital Marketing Strategist & Executive
SEO | SEM | SMM | Analytics | Others
Mobile : -
E-mail :-
CAREER OBJECTIVE
To be a part of a fine organization where I could play a pivotal role, put my knowledge into use,
upgrade my skills, shoulder responsibilities and win challenges that I reckon as opportunities in
disguise.
TECHNICAL EXPERTISE
SEO (Search Engine Optimization - Google)
SEM (Search Engine Marketing – Google AdWords: Search, Display)
Analytics (Google Analytics, FB, Twitter)
SMM (Social Media Marketing - FB, Instagram, Pinterest, Twitter, Quora, G+)
Affiliate Marketing (Coupons, Referral Links, AD Networks)
Content & Design Management
Email Marketing
Lead Generation
INDUSTRIAL KNOWLEDGE
B2B: NBFC, Healthcare, Commercial Cleaning, Business DB Portal, Handicrafts
B2C: Stock Market, Handicrafts, Educational, Sports, Real Estate, Healthcare, E-Commerce,
Business DB Portal
EMPLOYMENT DETAILS
Designation: Digital Marketer
Company: Craftsion, Chennai
Duration: Aug 2017 - Present
Designation: Senior Digital Marketing Executive
Company: A Slice of Digital, Chennai
Duration: Oct 2015 - Mar 2017
Designation: Senior SEO Analyst
Company: Sulekha.com, Chennai
Duration: June 2015 – Oct 2015
Designation: SEO Executive
Company: Team Mango Media Private Limited, Chennai
Duration: June 2013 – Feb 2015
DIGITAL MARKETING SKILLS
SEO:
ON PAGE:
Web Page Content, Keyword Research, URL Structure, Internal Linking,
H Tags, Meta Tags, Image Tags, XML Sitemap, Robots.txt, htaccess
Device Responsive, AMP Pages, Mobile Site/Desktop Site,
HTTPS (Transactional sites), Broken Links, 404 Page, Dead Pages,
Subdomain/Subfolder, Dynamic Page Optimization, Multi-national site optimization,
Navigation & UX, Rich Snippet - Structured Data, Load Time Optimization,
Dynamic Landing Page A/B Testing
OFF PAGE:
Standard Backlink Marketing
Social Bookmarking, Classifieds, Business Listings, Forum Participation (Quora, Reddit, Yahoo),
Blog Feedbacks (Comments), Paid Link Referrals, Affiliate Marketing Links
Content Marketing
On-site Blog, Guest Blogging, External Blogs, E-Book/Guide/PDF/PPT Document
Infographic, GIF, Memes, Video Memes, Tutorial Videos, Demo Videos, Video Presentations
TOOLS:
Google Analytics
Google Search Console
Google Keyword Planner
Google Structured Data Testing Tool, Pagespeed Insights, Google Tag Assistant, Google Trends
Similiar Web, SEO Site checkup, Woorank, Ahrefs, SEO Profiler;
Pingdom, GTMetrix, Webpagetest;
Moz-OSE, Alexa, META SEO Inspector;
Cyfe, SERP Trends;
Copyscape, Small SEO Tools;
GetLeads Landing Page Creation, BannerSnack
Paid Marketing
SEM: Google AdWords
Search
Display
Remarketing
Display Advertising
Influencer Marketing
Affiliate Marketing
Social Media Marketing
Facebook, Twitter, Google+
Instagram, Pinterest
LinkedIn, Quora
Tools: Buffer, Hootsuite
KEY PROJECTS
GWC, Craftsion (SEM + Content Manager)
OCHS, GreenPool, Euroceil (DM Strategy + Execution)
hCue, Habile Technologies, Organic Post, BharatMoms, Tumree (Consultant)
TKO Warehouse, ECA Extreme Clean Australia (SEO + SMO + DM)
Midwest Center, Sumangali Homes (SEO)
EDUCATIONAL QUALIFICATION
Course: B.E Computer Science
Batch:-
Institute: Karunya University, Coimbatore
DECLARATION
I declare that all the information stated above is true to the best of my knowledge.
Vinod Kumar. S