April Jed Cruz

APRIL JED D. CRUZ Bachelor of Science in Office Administration Polytechnic University of the Philippines 📧-|-📧 - PROFESSIONAL PROFILE As a Senior Media Buyer, I am responsible for the development and execution of your campaigns, day-to-day assistance of managing budgets, optimization, and providing proactive recommendations. CAREER SUMMARY SENIOR MEDIA BUYER Akika.com Globol Trendz One Life Pte. Ltd. Apr 2021 – Aug 2021 Aug 2020 – Apr 2021 Mar 2019 – Dec 2020 ● Almost 3 years of PAID Facebook ADVERTISING experience - Optimizing Facebook Campaigns (Scaling Winning Ad sets/Campaigns) ● Know my way around the Business manager. ● Creating new campaigns from scratch and driving overall strategy to meet client goals. ● Managed high volume ad spending of 10-15K with the revenue of 30-40K daily. ● Building Custom Audiences, LAA, and Retargeting. ● Conduct multiple A/B tests (using dynamic ads or other strategies) to optimize campaign performance (targeting, creative, bid type, etc). ● Daily pulling of reports and analytics. ● Improving KPIs and consulting with the team to make sense of metrics. ● Creating/Scheduling for deletion of Pages. BEFORE MEDIA BUYING: EMAIL MARKETING STAFF Sunshine Marketing Edelman Staffing Nov 2018 – Feb 2019 Sep – Nov 2018 TECHNICAL SUPPORT REPRESENTATIVE West Contact Services Inc. Sep 2015 - Apr 2016 BUSINESS PROCESS ASSOCIATE Accenture Inc. Jun 2013 - Mar 2015 OTHER SKILLS AND KNOWLEDGE Shopify ● Landing Pages ● Backend Customization Video/Photo Editing ● Adobe Premiere Pro ● Filmora ● Lumina5 ● Canva Winning Product Research ● Ali express ● Adspy ● Drop point, etc. Social Media Managing ● Facebook ● Instagram