April Bailey

April Bailey-https://www.baileycontent.com EMPLOYMENT FREELANCE WRITER, EDITOR, CONTENT CURATOR, AND DATA MANAGER ​1995-Present ECOMMERCE CONTENT PROJECT MANAGER ​Thermo Fisher Scientific; 2010 - 2017 ● Created and maintained content for product lines for both web and print purposes using content management and digital asset management systems ● Conducted gap analysis of content needs and identified methods for curating content elements from external sources ● Worked extensively with vendors to acquire product content (product descriptions, specifications, and images) ● Setup and reviewed content imports, regrouping, expansion and/or mergers utilizing offshore workforce ● Determined placement and maintenance of content in corporate taxonomy ● Made recommendations for changes to taxonomy to provide better user experience in drill-down website search functionality ● Produced and edited written content that provided detailed specifications of scientific equipment while enhancing SEO opportunities ● Created extensive metadata sets for digital assets to enhance searchability ● Provided balanced writing of product descriptions to ensure both vendor and the company message were presented within corporate style guidelines ● Handled creation and oversight of errata processes ● Handled compilation, layout, and execution of catalog sections for print purposes (for U.S. and foreign distribution) WEB CONTENT PROJECT MANAGER ​CECity.com;- ● Maintained content for SaaS-based continuing medical education (CME) sites using a proprietary content management system. This included curation, assessment and analysis of content, writing and editing descriptions to enhance SEO opportunities, ensuring proper levels of vendor representation balance, suitability of content to topic areas, images and custom banner designs, marketing messages, etc. ● Provided extensive internet research to obtain accurate content for inclusion on sites ● Served as subject matter expert (SME) for medically-based sites with custom search functionality ● Performed indexing of site content ● Worked with third-party content providers to implement feed-based dataloads for content publication across sites ● Worked with project managers to develop and expand current sites, including issues pertaining to functionality, organization and general user interface (UX) issues ● Served as liaison between project managers and IT team to provide input on user interfaces for new sites, ensure functionality of existing sites, and troubleshoot and resolve issues as they occur ● Worked with multimedia team designing elements for sites and user interfaces, acquired images, and provided general art direction ● Served as liaison between project managers and multimedia to ensure site components and marketing pieces were designed to spec, functioned properly, and were delivered on time ● Provided usability testing for new site implementation ● Performed QA functions for development of materials to be included on sites ● Created monthly email-based newsletters WEB CONTENT EDITOR & MANAGER ​Monster Worldwide / Education.org;- ● Project lead for three portal websites covering 300+ individual sites ● Worked with product management, information architecture, and business analyst teams to develop new sites and rework existing content to meet business objectives ● Gathered site design plans, code, graphics, copy, etc. and formulated schedules for building and publishing sites ● Worked with teams outside our in-house production group to establish content guidelines, editorial procedures, and data structures and set schedules for content delivery ● Managed all organic SEO parameters of current sites plus researched and made recommendations for future content development; monitored metadata, created unique URLs, monitored SEO of key competitors, etc.) ● Successfully worked with metadata, content elements, and design factors to determine items that needed to be rewritten, migrated, or removed to ensure our standing in the top five organic results for our major brands in light of extensive shifts due to more competition entering our market; Efforts drove many sites to the top 10 Google results which resulted in increased revenue for the company based on easier accessibility of microsite pages ● Researched and implemented new content deliverables based on Web 2.0 practices and patterns; this included RSS feeds, syndication of our own content, viral tagging, blogs, and social site integration ● Planned and executed user interfaces (UX design) with design team ● Integrated text and graphics into live sites on daily basis ● Performed quality checks (QC) for site functionality ● Edited and published articles, features, and other information provided by in-house staff and freelancers ● Developed landing pages, curated content, and wrote articles ● Designed logos, banners, and other graphics ● Managed vendors for stock photo inventory ​ EDUCATION UNIVERSITY OF PITTSBURGH – Pittsburgh, PA ​Master of Library and Information Science; August 1999 ​THE ART INSTITUTE OF PITTSBURGH – ​ Pittsburgh, PA Specialized Technology Diploma; June 1994 ​QUINNIPIAC UNIVERSITY​– Hamden, CT Bachelor of Science - Marketing; June 1987