Aparna Gupta

APARNA GUPTA DIGITAL MARKETING EXPERT EXPERIENCE Freelancer SEO Specialist On-page & Off-page and Local search optimization Expert with tools like Screaming Frog, Ahrefs, Semrush, Google Search Console, Google Analytics, MS Excel Broad knowledge of HTML, CSS, and JavaScript In depth Keyword research skills Social Media Expert Strategic planning for Facebook, Instagram, Twitter. Social Media planning for execution of marketing strategies and community management. Monitoring social media to track customer using tools like Hootsuite. PayPerClick Ads Specialist Plan and implement day to day paid campaigns that includes keyword research, budget allocation as well optimizing, negotiating and executing campaigns based on client's objective. Monitoring and analyzing the results of the campaigns. Email Marketing Strategize, develop and execute all client email campaigns that drives to lead generation using tools like Mail Chimp, Hubspot. Track and pull email reports to analyze campaign's effectiveness. Identify the opportunities and improve the email campaign. CONTACT -- EDUCATION - Christ University Bachelor of Information Technology- Ahmedabad Universty Masters in Business Administration SOFTWARES Google Analytics Google Keyword Planner Google Search Console Ahref Moz SERP simulator Yoast SEO SEO Site CheckUp Mai Chimp Hootsuite SEMrush Screaming Frog SEO Canva