Anza Asahara
Highly ambitious, business minded, have excellent interpersonal skills and like to take responsibilities.
Seeking a challenging position, where my communication, project management and commercial
acumen will add value, to help business achieve and exceed their objectives.
--
London
SKILLS
Project Management
Research
Analysis
Marketing
Management
Report Writing
Planning
Presentation
Cross-functional Communication
Budgeting
Relationship Management
Growth Strategy
Negotiation
LANGUAGES
English
Japanese
French
Full Professional Proficiency
Full Professional Proficiency
Limited Working Proficiency
QUALIFICATIONS
CIM (Chartered Institute of Marketing) Level 4,
Professional Digital Marketing (02/2020 - 07/2020)
CIM (Chartered Institute of Marketing) Level 4,
Professional Marketing (10/2016 - 07/2017)
Content: Digital Landscape, Digital technique, Digital Integration
Content: Role and Function of Marketing, Customer Experience,
Monitor/Measure Customer Satisfaction
WORK EXPERIENCE
Associate Consultant
C Space (Omnicom Group)
11/2019 - Present,
London, UK
Achievements/Responsibilities
Design projects which will generate the right response to meet the client’s objective for both Japanese and Western markets with
industries including, Food & Beverage, Automotive, Fashion, Energy, Retail, Technology, Media and Gaming.
Deriving clear recommendations through in-depth research and analysis (both qualitative and quantitative) to implement change and
create a professional and convincing client–facing documents in a range of formats.
Manage CX, digital transformation, brand/ product development, sustainability projects by leading the team with clear approach and
timings and communicate with clients on complex projects using variety of methodologies to develop actionable insights and
frameworks to contextualize research.
Head of Healthcare Portfolio
Arena International (Global Data)
04/2019 - 11/2019,
London, UK
Achievements/Responsibilities
Responsible for 35+ global events (US, Europe, Asia) a year, worth £12 million and planned growth strategies and developed new
product ideas for the healthcare portfolio with a team of 10 people.
Communicate cross-functionally with both internal and external stakeholders to develop event value proposition, architecture of
overall agenda and program to achieve high revenue and profit targets.
Events Director
Global Legal Group
01/2019 - 04/2019,
London, UK
Achievements/Responsibilities
Implement new event production and marketing strategy to create commercially viable yet quality events in conjunction with
existing products.
Lead market-research and needs-assessment to guide program development and to deliver the optimal conference must-attend
value proposition to leadership teams.
Page 1 of 2
WORK EXPERIENCE
Project Director
eyeforpharma (Reuters Events)
12/2015 - 12/2018,
London, UK
Achievements/Responsibilities
Managed conferences in Asia and Europe which are worth revenue of 500k+ each for senior leaders in the healthcare industry.
End –to-end project management which includes research trends in the market, create agenda to a professional standard, recruit
speakers such as global pharma CEOs, produce bilingual brochures and websites and create marketing materials.
Initiated change that built a positive brand image (over 90% of attendees want to join the event again) and reached stretch delegate
target (30% over the event target).
Lead annual project-review, pricing and budget- planning processes for annual conferences.
Build commercially driven digital marketing strategy using social media and marketing partners through content delivery and
track/monitor customer engagement through analytical tools including Google Analytics.
FX Assistant Dealer
Mitsubitshi UFJ Trust Banking
05/2013 - 12/2015,
London, UK
Achievements/Responsibilities
Responsible for dealing and executing B to B FX trade for over 20 currencies on various financial system, quick and accurately.
Administration of daily operation, answering trade enquiries, analysing economic data and creating daily reports for 400 Japanese
traders during UK hours.
Planning and Purchasing Coordinator
ANA Sales Europe
11/2010 - 04/2013,
London, UK
Achievements/Responsibilities
Responsible for developing customised tour products for individuals, groups and clients with various backgrounds and requirements.
Duties included trend research, negotiate with European and African suppliers and exceed client’s expectations to increase repeat
business as well as develop ANA brand to have a high quality and reliable reputation.
EDUCATION
BA Sociology with Specialism in Research Methods
University of Warwick
09/2007 - 07/2010,
UK
Courses
Politics of Food and Nutrition
Gender, Culture & Popular Media
Surveys, Secondary Analysis & Social Statistics
International Marketing
Managing Customer Service
French (Intermediate level)
COURSES
Wine and Spirit Level 2
How to Start Up a Successful Food Business
WSET (Wine & Spirit Education Trust)
Knowledge of the principal and regionally important grape varieties
of the wordld, the regions in which they are grown, and the styles
of wine they produce.
Leiths School of Food and Wine
Learn fundamental foundation in drafting business plans and cash
flow, as well as financial planning and menu writing.
Major Event Management
Japanese Calligraphy, Flower Arrangement and Tea
Ceremony
City University of London
Short course to learn how to organise and manage live events
ranging from music, sports and charity events to exhibitions,
conferences and corporate events.
Sonoda
Learning specific movements and fine attention to detail, in an
attempt to heighten the artists' and viewers' understanding.
INTERESTS
Teach Japanese Cooking
Web Designing
Video Editing
Travelling
Yoga
Languages
Horse Riding
Page 2 of 2