ANWAR MWAMOSE
Regional Sales Manager
# - | - _-
+ Nairobi
SUMMARY
SKILLS
A high performing and enthusiastic Regional Sales Manager, with
over 13 years of extensive experience in creating innovative
regional business strategies that drive the set business KPIS and
ensures delivery on profitability and growth
Soft Skills
Sales acumen
Training
EXPERIENCE
HEAD OF SERVICE DELIVERY INSURANCE
ION Kenya Ltd
C 02/2022 - Ongoing + Nairobi
Ion Kenya is a company that operates in the Pharmaceuticals industry
Driving strategy to maximize revenues from the Insurance market by
ensuring that all current Insurance providers are driving the uptake of
MYDAWA services from their corporate clients and individual members
Planning and leading all corporate customer and member onboarding to
the MYDAWA platform following the agreed onboarding process to include,
but not limited to, PR messaging, use of email and social media, virtual
sessions, Town Hall meetings and 1-1 sessions
Responsible for developing revenue plans, expense control plans, meeting
agreed targets, and promoting the company's presence throughout
selected Health insurers in the country
Building and maintaining mutually beneficial partnerships/cooperation with
insurance industry professional organizations and key opinion leaders.
This leverages the Company's products and brand positively in line with
the company strategy
Managing the service delivery administration function through preparing
of operational performance reports, streamlining processes and systems.
Advising senior management on how to maximize business relationships to
create a customer friendly environment
-
Analytical
Presentation skills
Excellent communication
Emotional Intelligence
interpersonal skills
Integrity
Mentorship
Results oriented
Technical Skills
Balance Score Card
Ms Suites
EDUCATION
-
Bachelor of Arts Communication –
Public Relations and Marketing
-
Daystar University
REGIONAL SALES MANAGER - COAST REGION
AAR Insurance
C 01/2020 - 12/2021 + Mombasa
AAR Insurance is a fully-fledged insurance company that offers general
insurance.
Managed a team of 7 operations staff and 50 sales agents within the 3
offices Mombasa, Diani, and Malindi
Participated in the annual strategic business planning sessions and
presented the regions strategic and business plans for the years
Developed and implemented customized business plan and strategies for
acquisition of new business and retention of existing business
Managed the planning, budgeting, and forecasting process for 50 sales
agents, and prepared and submitted weekly and monthly reports to
National Sales Manager
Drove the collections process for all sales portfolios and accounts which
ensured 100% revenue remittances
Mandated to develop and maintain positive customer relationships and
ensured 100% customer retention
Enforced compliance of AAR and insurance regulatory policies,
recommended action plans for service queries for signed-up
intermediaries and clients, and mitigated risk
Promoted for achievement of targets to Regional Manager to grow the
Coast Region
-
C 2007
Diploma Communication Arts &
Electronic Media
Daystar University
C 2004
ACHIEVEMENTS
Instrumental in achieving a 30%
growth revenue within the Coast
Region
From Ksh. 330M to Ksh. 500M through
acquisition of new key accounts.
Advocated for the launch of new
niche products for the region
It targeted Makuti homes and small
boats that grew revenues through new
business of 100 policies.
Closed key account worth
Kes.94M
From the Education Sector.
EXPERIENCE
SALES MANAGER - NAIROBI
AAR Insurance
C 01/2019 - 12/2019 + Nairobi
-
Managed a team of 170 independent agents, where I drove the
recruitment process for additional independent agents from 80 agents to
170 agents
Participated in the annual strategic business planning sessions and
presented the strategic and business plans for the year. 4 | 4
Analyzed previous performance and business needs that determined new
opportunities, whilst developing business strategies to achieve set sales
and revenue targets
Developed sound relationships with distribution channels to drive new and
renewal business of assigned portfolio and market segment
Undertook market research on competitor products and changes in
underwriting techniques and gave recommendations on our products
comparisons
Facilitated product development meetings with business partners and
consultants which led to acquisition of new accounts
Prepared all tender bid documents, ensured impeccable delivery of all
financial and written proposals, and relevant document attachments
Promoted to Sales Manager for achieving sales targets as a Branch
Manager
BRANCH MANAGER - NAIROBI
AAR Insurance
C 03/2016 - 12/2018 + Nsirobi
-
Led and managed the sales team of 80 independent agents, 5 branch
employees [Relationship Manager, Underwriting Officer, Admin Officer &
Branch Operations officers]
Led the creation and implementation of the branch budget, in alignment
with the overall corporate strategic goal for the year which led to
increased revenue
Undertook performance reviews for the unit using the company's
recommended evaluation tools [Balance Score Card]
RELATIONSHIP MANAGER - NAIROBI
AAR Insurance
C 12/2014 - 02/2016 + Nairobi
-
Spearheaded the renewal process and information gathering on AAR
members
Compiled weekly, monthly, quarterly, and annual retention reports
Followed up on all service queries for members
Prepared and dispatched all renewal proposals 45 days before policy date
Scheduled and drove renewal meetings and negotiations
Scheduled and drove quarterly service meetings for corporate clients
REGIONAL MANAGER - LOWER EASTERN REGION
Keroche Breweries
C 03/2014 - 11/2014 + Location
Keroche Breweries is the second largest alcoholic beverages producer in
Kenya.
Recognized for the recruitment of 3 additional distributors into the pool
thus managed 7distributors, 35 stockists and sub distributors and multiple
retail outlets
Increased sales through distribution and training of 7 distributors which
led to a 10% growth in uptake and stock up of Keroche products within the
region
Managed to resolve distributor disputes on encroachment of regions
which ensured amicable relationships
-
ACHIEVEMENTS
Created and led a committee of 14
Encompassing representatives from
Finance, Underwriting, Customer Service
departments of AAR, and the HR
Director, Supply Chain Director of the
key account to handle contract
negotiations and implementation of the
Kes. 94M key account.
Drove sales growth of 81% in the
coast region,
Through reengagement of the in-house
sales Team and attitude shift leading to
increase in revenue Kes.10M to Kes. 54M.
Managed a team of 170
independent agents
They grew business portfolio and total
revenue to Kes.4B a 40% growth from
previous year.
Recognized for bringing on board
two private sector key accounts
In the Education and Construction
sectors both worth Kes.100M.
Developed and implemented a
digital sales strategy
Through the engagement of two
online aggregators (Pesa Bazaar & MTek)
that saw a new generation of sales of
Kes.64M.
Facilitated product development
meetings
Which led to creation of a unique product
for HK Young account in the construction
industry worth Kes.40M.
Recognized for the achieving a
20% organic growth
From renewal business in 2018.
Nominated to arbitrate the Ewaso
Nyiro South Development
Authority contract
That led to a two year contract renewal
worth Kes.16M.
100% retention of assigned
Kes.400M portfolio
Including organic growth of new sales
worth Kes.100M.
EXPERIENCE
ACHIEVEMENTS
RELATIONSHIP MANAGER - NAIROBI
Resolution Health Limited
C 04/2009 - 02/2014 + Location
Resolution Insurance Company Ltd was the first medical insurance provider in
Kenya, initially registered as Resolution Health East Africa in 2001.
Nominated to participate in the ISO Quality Management process for the
Client Service Department
Managed outpatient funds for key account Scan Group which totaled to
Ksh.30M
Drove the sales process that led to generation of Ksh.10M. Additional
revenue through increased individual limits for Royal Media employees
Handled the complex implementation of Virgin Atlantic account worth
Ksh.20M for 20 employees, under a special benefits policy regulated
under the British Insurance policy model
-
H
P
r
Ability to manage sensitive
contracts and clients
Developed wellness clinics and
camps concept
Managed 580 accounts in 2years
consisting of 50 SME’s, 30 Corporate
and 500 Individual accounts.
As a promotional benefit, which saw my
engagement with 100 accounts.
100% retention of assigned
Kes.182M portfolio for 110
corporate clients
including Scangroup, Royal Media,
Cadbury Kenya, Virgin Atlantic and
Cellulant.
STRENGTHS
Leadership
Spearheading a sales team with ability to delegate tasks,
executing efficiently and inspiring others to perform their best.
Sharing knowledge with others, knowing how to bounce back
from losses and embracing challenges with determination.
TRAINING / COURSES
Innovative
AKI | 2021.
An innovative mindset that always think a few steps ahead to
envision and execute change. Willingness to take risks, ability to
bounce back quickly from setbacks, researching new ways of
doing things and reviewing data to explore areas for
improvement and growth.
LIMRA (Management Skills Seminar for
a new Generation)
AAR Insurance AML/CFT Training
Global Finance & Compliance Club | 2021.
AAR Strategic Planning 2021
AAR Insurance |2021.
Motivating
A proven history of success and good rapport among colleagues
and clients. Well-respected among the team which elicits
perseverance and a forward way of thinking.
Coaching Skills for Leaders
The Performance Solution | 2020.
Transformative Management
Focused
IOLAR Consulting | 2018.
A record of paying attention on first-priority matters without
being distracted from day-to-day interruptions that can derail
performance and progress.
AAR Strategic Planning-
AAR Insurance |2018 - 2020.
Brand & Crisis Communication Training
INDUSTRY EXPERTISE
BrandQuad | 2014.
Forecasting Sales Goals
Based on Analytics
Ability to Coach, Mentor,
and Motivate sales teams
Strategic Thinking and
Planning
Delegating
Responsibilities
Internal Brand Engagement Training
BrandQuad | 2014.
Leading High Performance Groups
Resource Group | 2011.
Excellent Customer Service Delivery
Decisiveness:
Insurance Sales
Resolution Health EA Ltd | 2009.
FAVOURITE LITERATURE
Forgive Yourself
These Tiny Acts
of SelfDestruction
Good To Great
Jim Collins
Jared Singer
REFERENCES
To be provided upon request
AWARDS
Sales Manager of the year (2019)
Sales Manager of the year (2018)
For achievement of Ksh 1.09B vs budget
of Ksh 800M, a 28% growth in revenue.
For the achievement of Ksh. 0.9B vs
budget Ksh 700M 31% growth team
sales.
Branch Manager of the year
(2017)
For achievement of annual budget of
Ksh 160M by half-year and achievement
of overall 182% growth 2017 sales of Ksh
290M.