Anurag Baruah

| - | ANURAG BARUAH anuragbaruah.com | -| Skills ____________________________________________________________________________________________ • Adobe Analytics | Google Analytics | Google Trends | SEMrush | Google Ads | Facebook-Instagram-Youtube-Linkedin-Twitter Ads | • Autopilot | Optimonk | Hubspot | Marketo | Salesforce | Unbounce | Optimizely | G Suite | Lemlist | Mailchimp | Confluence | Jira | • Adobe Creative Suite | Canva | OBS | Hootsuite | Trello | Clickup | Slack | English, Hindi, Assamese – All professional proficiency or above Experience _______________________________________________________________________________________ Marketing & Communications Manager Capability Hive 08/2019 - 03/2022 • Directed sales pipeline exceeding 25+ accounts per fiscal year. • Increased profit margins by 60% in 2021, by implementing new systems for improved client retention and sales. • Saved 32% internal budget by training associates and sales organization about marketing automation capabilities, testing, projected results and best practices. • Planned and managed the creation and production of all campaign promotional pieces including direct mail, space advertising, e-mails, online ads, online content, video clips, e newsletters, media kits, and sales collateral materials produced by internal and external creative personnel. • Implemented processes to automate SFDC reporting to assist with list fatigue. Marketing Strategist True Color Films 04/2017 - 07/2019 • Working collaboratively with more than 60 long term clients to timely complete projects based on solid market research to ensure the best marketing path, including digital and traditional. • Increased traffic by 247% from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile and on-site placements. • Utilizing the split tests (A/B testing) and analytics to drive online advertising while measuring messages. • Implemented audience segmentation strategies which helped to improve engagement rate by 10.1%. Creative Associate Poteca 06/2016 - 03/2017 • Owned copywriting for assigned product and service brands-taglines, why buys, detailed page headlines, digital ads and retail signage-while adhering to an authentic brand voice. • Conceptualize creative advertising content including websites, social media channels, videos, animations and illustrations. • Developed and managed projects from concept to completion, including storyboards, design, post-production editing and final delivery formats. Projects __________________________________________________________________________________________ • CLOUDFEATHER GAMES: Responsible for user acquisition of a web 3.0 gaming platform through organic outreach on Discord and reddit. • ASSOCIATE PROPTECH: Sold out multiple properties for a real estate client with an increase of 300% as compared to the previous agency through SEM and SMM • POLITICAL PR: Managed political campaigns as Digital Campaign Manager, Public Relations Officer and Crisis Manager with a team size of 100+ people. • RAJARAM & CHATAK: Brand overhaul including but not limited to promotionals and event marketing for an agro-drone fertilizer and a sustainable energy company. Mentorship _______________________________________________________________________________________ • GMC: Digital Bootcamp Mentor responsible for mentoring and giving career advice to underprivileged students. Others ___________________________________________________________________________________________ • Musicians for India: Hosted and promoted a live stream event for “Aarogya Setu” a Govt. of India initiative for COVID relief fund. References________________________________________________________________________________________ • Amit Daniel: Director of Marketing, Capability Hive - -