Anupam Rai | Data Analytics, Data Analysis, Marketing...

Solving clients/stakeholders business problems through dashboards and visualisations, advanced models (Regression, Decision Trees, Clustering, KNN Algorithm etc.) and web analytics tool (Google Analytics) based on the customer need.
Also, support in identifying any process gap to drive the Continuous improvement of data infrastructure to better support the dashboards/analytical models.
Have very good understanding of marketing tech stack like CRM (Salesforce), Marketing automation tools (Marketo), web analytics tools (Google Analytics) which helps in visualizing the data gathering and requirement aligned to business requirement.
Possess good business understanding which helps in aligning marketing goals to business goals and deriving the Marketing KPIs to be reported/modeled on