Anup Pal
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In quest of professional enrichment in Sales & Business Development /Channel Management and willingness to learn in making an organization successful.
PROFILE SUMMARY
A sales professional with 9 years of experience in:
~Channel Sales ~Business Development~Market Audit
~Data Analysis~New Product Development ~Team Management
~Vendor Development~Distribution ~Tertiary Sales
Demonstrated abilities in expanding the market, brand building, generating new trade and targeting the potential customers / consumers
Deft in creating business development procedures, channel / dealership standards and sales strategies as well as service delivery plans & guidelines
Skilled in managing teams to work in sync with the corporate set parameters and motivating them for achieving individual & group goals
An effective communicator with fully committed toward tasks, target oriented, negotiations ability and leadership skills
CORE COMPETENCIES
Sales & Marketing
Managing sales and marketing operations with accountability for incremental volume & profit growth
Devising & driving initiatives by motivating the team to implement such initiatives on field for achieving organizational goals
Business Development
Identifying the prospective partners, generating business from new accounts and developing them to get consistent profitability and growth
Building and maintaining healthy relations with major key retailers and business partners
Channel Management
Developing & appointing new business partners to expand product reach in the market and working with the dealers / distributors to assist them to promote the product
Recognizing &networking with reliable dealers and channel partners resulting in deeper market penetration and improved market share
New Product Development
Undertaking new product development and strategically launching new products in markets thereby generating additional revenue
Handling product management by strategically placing products against competition and extension of the existing portfolio & trends
ORGANIZATIONAL EXPERIENCE
April’17 To December’17Safari Industries, Mumbai, Sr. Executive Sales
Key Result Areas:
Opening new stores with new business prospects in western Mumbai
Introducing new SKU’s into existing business channels
Preparing business plan for the branch with store wise breakup
Tracking & analysing yearly/monthly achievement for individual stores
Primary sales & collection
Nov’14-June’15Gibson Innovation, Chhattisgarh &M.P, as Executive Sales
Key Result Areas:
Managing sales of 5.1 & 2.1 audio speakers and accessories through4 distributorsand550 retailers across Chhattisgarh & M.P
Successfully handled team ISP’s for promotional activities and tertiary sales in key outlets
Devise product plan and scheme for constant motivation of channel
Implement pricing strategies including bundling, volume discount for Dealers/Retailers
Positioned product SKU’s in the market and generated demand for the same
Jan’12-Oct’14AB-Inbev India (Budweiser & Magnum Beer), Navi Mumbai, Maharashtra as Area Sales Executive
Key Result Areas:
Designing sales plans for building the consumer preference and getting volumes
Evaluating the market response and requirements for streamlining operations
Involving in new product development, launch and promotional activities
Successfully handledteam of promoters for promotional activities and tertiary sales in key outlets
Handling a team of 8 sales personnel in a significant way
Dealing with channel sales (primary/ secondary), width of distribution, retail development, sales budgeting and interacting with merchandisers & key retail outlets for giving the volumes for sales
Highlights:
Successfully launched and established the Budweiser Magnum Beer in 2012
Effectually attained the 72 % growth in premium segment in FY 12-13
Successfully launched FIFA World Cup 14 promotion in Navi Mumbai
Jun’09-Dec’11 United Spirits Limited, Jalgaon, Maharashtra as Territory Sales Executive
Key Result Areas:
Dealt with channel partners, 6 distributors and retailers for streamlined operations
Formulated innovative plans for new brands and executed the proposal in a effective manner to accomplished the business growth & excellence
Highlights:
Achieved 16% growth rate: Highest recorded increase in-
Proactively generated sales for 10 brands from 6 distributors of the territory in-
Successfully launched Whyte & Mackey scotch in Premium segment.
Dec’06-May’09 Nickunj Group-Mumbai, Maharashtra as Sr. Sales Officer
Key Result Areas:
Generated sales of Graphite & Carbon fibre through business partners.
Managed accounts like Godrej, Crompton Greaves, Asahi India Glass.
EDUCATION
2006Master of Marketing Management from Sinhgad Institute, Pune, Pune University, Pune, Maharashtra
2004 B.Sc.(Electronics) from St. Aloysius College, Jabalpur, Madhya Pradesh
2001 12th from St.Gabriel’s HS School, Jabalpur, Madhya Pradesh
199810th from St Gabriel’s HS School, Jabalpur
PERSONAL DETAILS
Date of Birth: 7th November, 1982
Permanent Address: C-50, Capital City, Phase-3, Raipur-492012, C.G
Language Known:English, Hindi and Bengali
Location Preference:Raipur
