Anuj Dixit

 Anuj Dixit CAREER OBJECTIVE: Marketing professional with experience of ecommerce and digital marketing platforms, I have a proven track record of achieving the set KPIs within the specified time. I would like to grow with the organization using my skills, where I get the chance of learning &opportunities to achieve success in the field of digital marketing. CORE COMPETENCIES: Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter etc Google Ads Bing Ads Google Analytics, Google Tag Manager Amazon Marketing Web Tracking and Management WordPress Proficiency Campaign Management Brand Management Strategist Leadership Youtube Marketing Content Markteting, Search Console TOOLS: Amazon & eBay Tool – Helium10, keywords.io, Crazy Lister, Amazon Scout Buffer, Sprout Social, Hootsuite Google Analytics & Google Optimize Mouseflow, Hotjar& ZOHO Pagesense Google Ads Editor , Bing Ads editor SEMrush, Market finder, ICS, Automation Scripts Ahref, WordTracker, Keyword Discovery, RankWatch, Uber Suggest, Google Correlate, Google Search Console WordPress, MS Office Canva& Adobe Photoshop, Animaker Keywordstools.io WORK EXPERIENCE Organization:Amlendra Technologies Designation:Digital Marketing Manger Duration:2018 (July) till now Job Responsibilities:- Worked with various clients to promote their brands by using Social Media platforms such as Instagram, Twitter, Facebook& LinkedIn to improve customer engagement and brand awareness. Monitoring and reporting on key performance metrics through Instagram, Twitter, Facebook LinkedIn. Creating social media calendar on weekly and monthly basis (posts, content and image creation. Observing user behavior like “visitor most active during day/weekdays/weekends”. Use social media marketing tools like Hootsuite, Buffer, and Sprout Social. Manage efforts in building online reviews and reputation. Monitor online comments, likes and manage relevant hashtags Manage social media content. Using Carousal, Canvas ads etc. Creating Custom & Lookalike Audience. Develop, implement and manage social media strategy. Social Media Marketing through Paid or Organic Channels. Create, curate, and manage all published content (images, video and written). Providing end to end solutions for Instagram business pages. Maintaining the accuracy and efficiency of social media pages via different activities. Creating and optimizing images used in the posts by using tools such as Canva, Adobe Photoshop and MS Paint. Preparing social media audit and proposals for clients’ websites from various business niche. Create & manage all PPC campaigns in order to maximize ROI. Keyword planning, optimizing & updating Ad copies, Ad Groups categorization, and extensions in order to improve relevance score. Experience with bid management (Bid Strategies and portfolio Bid Strategy). Experience with A/B testing and multivariate experiments. Creating & managing Remarketing campaigns in order to improve the performance. Managing Optimizing Search Campaigns, APP Marketing, Youtube, Display Campaign, Remarketing, DKI, Call Only Ads & Mobile Only Ads. Understanding of performance marketing, conversions, and online customer acquisition. Manage and maintaining keyword lists, including keyword rankings. Experience to optimize PPC Campaign based on device level including desktop & mobile. Experience to optimize PPC Campaign based on device level including desktop & mobile. Able to manage multiple Google Ads accounts Knowledge of ecommerce platforms like Amazon Seller Central and similar sites to manage the sales / keep track of sales data in one convenient location. Handled Amazon Product Listing and created various promotional activities on Amazon & eBay. Reviewed competitive websites and products in terms of product range, marketing initiatives including functionality and customer offerings on regular basis. Ability to research high performing keywords for Sponsored ads, Display Ads and Headline Ads to enhance the sales of a product on Amazon. Created product information packages for vendors including product descriptions, images and pricing. Ensured all information copy, product and non-product was updated and accurate. Experience in Managing FBA, Lightning Deals, Vendor Central, Seller Central and A+ Content. Preparing conversion rate optimization (CRO) audits for clients websites from various business niche. Worked on increasing the conversion rates of clients’ websites by adhering to the CRO guidelines. Fetched data from scratch for the websites to analyze where the website lacks and take action to improve its conversion accordingly. Set up AB tests on various tools to know which web page performs better in case of testing and therefore have resulted in websites conversion rate. Actively used tools Mouseflow and Hotjar to monitor the user activities on client’s websites on a daily basis. Keyword Research with tools like Google Ads keywords suggestion tools. Have also created several new Landing Pages and redesigned the old ones as well in order to increase website conversion rate using tools like Unbounce. Done effective research on keywords using various tools based on client’s business objectives and providing them with the high performing and effective keywords. Conducted competitor’s analysis for client’s websites to know the largest competitor in the same business and gathering data accordingly. Organization:HvWeb Solutions (Marketing Agency) Designation:Sr. Marketing Executive Duration:2016 (March) till 2018 (April) Job Responsibilities:- Client Handling, Team Training, Product Launch Support Created several posts depicting the work of the organization using WordPress by adding blogs and articles to the website for the company’s campaign Manage social media optimization to generate web traffic and increase awareness of a website through various social media platforms; Facebook, Twitter, Instagram and LinkedIn. Organization:Digital Wizards Designation:Digital Markeitng Executive Duration:2014 (Sep) -2015 (Dec) Job Responsibilities:- SEO on Page and Off-Page Running Ads for Clients on Facebook, Instagram PPC Campaigns for clients (Google Ads) Generating E-Commerce Sales Work on SEO optimization to improve ranking and achieve the desired results. Manage SEO by indexing websites on Google and pushing backlinks through the directories. Web designing and web developing through WordPress. Assuring to maintain the Quality of work and perform results with full accuracy STRENGTHS Innovative with positive attitude. Analytical ability and the ability to work individually as well as in a group. Quick and efficient learner. Excellent communication skills. HOBBIES / INTERESTS Watching Movies Playing Video Games Surfing Internet CERTIFICATES: Ethical Hacking From Innobuzz Hardware Networking From LBSTI Proficient English Speaking From LBSTI CCNA from Red Hat Digital Marketing From DSIM Personal Details: Email--Mobile No.- - Skype--Address:- 248 Pocket-D Dilshad Garden Delhi, India