Antonio Pacheco

ANTONIO PACHECO LOBELO Chía, Colombia. Teléfono:- E-mail:-LinkedIn: https://www.linkedin.com/in/antonio-pacheco-l/ ABOUT Enthusiastic Account Services Professional with 13 years of experience of servicing clients. English and Spanish bilingual with excellent and organizational skills. Extremely efficient, goal-oriented, digitally knowledgeable, and resourceful. Able to work on independent or team basis, and in fast-paced environments with tight deadlines WORK EXPERIENCE TBWA COLOMBIA, Nov 2021 – Oct 2022. Account director Accounts: Henkel, Super Ricas, Levapan, Boydorr Nutririon, Maxpar Colombia, Masglo. • • • • • • • Initiate, manage, monitor and supervise the correct execution of various campaigns from beginning to end. Responsible to effectively plan and organize the work on a team of 6 account executives. Examine, identify and explore account growth opportunities and forecast. Originate, plan and integrate clear objectives in order to present concise agency initiatives to clients. Develop and implement new processes and procedures where inefficiencies are present in order to better streamline administrative and production processes. Work as liaison between client and all agency internal team members to ensure the implementation of the client´s strategic marketing plan and that the client´s needs and goals were achieved on each Project. Support New Business area with new client’s attraction and pitches. SPARK44 COLOMBIA, Aug 2018 – Aug 2021. Business director Accounts: Jaguar and Land Rover. • Establish a clear organization structure with a first line of management that is empowered to lead their teams against the shared objectives of the office. • Be responsible for the quality of the output the office generates, thus be able to judge strategy and creative product • Establish and maintain effective business relationships with the relevant local and regional Jaguar Land Rover stakeholders, to ensure meaningful dialogue and to • • • • • • ensure that the Spark44 is providing the most innovative propositions possible to deliver demand creation. Partner with the local JLR’s Media, PR, Experiential Agencies to ensure alignment of campaign implementation locally Oversee the process of recruiting and retaining employees for the office, to ensure that the talent standards of the company and ability to attract talent are maintained Develop and direct the implementation of policies and procedures to ensure that the company’s global organizational processes and standards are established and followed. Jointly with the LATAM MD, be responsible for delivering against the local P&L Remain alert to any cost efficiency and overhead saving opportunities throughout the year. Develop new business opportunities arise at the local market. TBWA COLOMBIA, May 2011 – Aug 2018. Account director Accounts: Abbott Laboratories Coorp., Nissan, UNE, Avantel, Unicef Colombia, Hyundai y BBVA Colombia. • • • • • • • Initiate, manage, monitor and supervise the correct execution of various campaigns from beginning to end. Responsible to effectively plan and organize the work on a team up to 4 executives. Examine, identify and explore account growth opportunities. Originate, plan and integrate clear objectives in order to present concise agency initiatives to clients. Develop and implement new processes and procedures where inefficiencies are present in order to better streamline administrative and production processes. Work as liaison between client and all agency internal team members to ensure the implementation of the client´s strategic marketing plan and that the client´s needs and goals were achieved on each Project. Support New Business area with new client’s attraction and pitches. YOUNG & RUBICAM BRANDS LTDA, July 2010 – May 2011. Account executive Accounts: LG electronics Colombia. • • Lead agency´s day to day relationships with key client contacts to establish respect and confidence as a trusted advisor, bringing value to their business as well as the agency´s. Presented the agency’s creative point of view, recommendations and decisions to • • • a range of client audiences in both formal and informal settings Managed the overall financial well-being of the account by reviewing all expenses, monthly agency billing out-of-pocket expenses and monthly actuals. Effectively appointed projects/tasks to AAE´s so that they are completed as proposed and with minimum disruption to the daily activity. Embraces research, competitive information opportunities and industry knowledge to effectively articulate, evaluate and provide point of vie won creative and media alternatives. ALCALÁ COMUNICACIONES, June 2009 – July 2010. Account executive Accounts: Norton from Symantec, Anixter de Colombia, Commscope. • • • • • Lead agency´s day to day relationships with key client contacts to establish respect and confidence as a trusted advisor, bringing value to their business as well as the agency´s. Presented the agency’s creative point of view, recommendations and decisions to a range of client audiences in both formal and informal settings Managed the overall financial well-being of the account by reviewing all expenses, monthly agency billing. Effectively appointed projects/tasks to AAE´s so that they are completed as proposed and with minimum disruption to the daily activity. Embraces research, competitive information opportunities and industry knowledge to effectively articulate, evaluate and provide point of view won creative and media alternatives. EDUCATION Politécnico Grancolombiano Bogotá, Colombia. Bachelor’s of International Business, june 2007. Politécnico Grancolombiano Bogotá, Colombia Diploma in management and international business, 2007.