Antonia Fuller
- |-| [LinkedIn/Portfolio]
Profile
Each of my past experiences brought me further along my path of creativity and unconventional
storytelling. I’ve had the chance to work with influencers and brands across a wide range of
niches, making me a jack of many trades and hopefully eventual master of trend awareness and
content strategy. I value passion and efficiency, both professionally and personally, and hope to
work with a driven team to advance the social presence of a brand I care about. With a
background in personal training and a passion for connecting people, I hope to be a valuable asset
on my next team.
Experience
Social Media Lead | Emily Blair Media | 04/24 - Present
● Increased social media engagement and account reach by over 200% for all managed
clients.
● Improved social media driven sales by 30%.
● Built the social media branch of EBM.
● Developed and executed social media strategies for 10 distinct clients across Instagram
and TikTok, driving increased engagement and brand visibility.
● Utilize Generative AI to optimize workflow and enhance personal creativity.
● Manage content calendars, creating trend-focused posts to maintain consistent brand
presence.
● Ideate, produce, edit and post original content for fashion, beauty and lifestyle brands.
● Collaborate with designers, photographers, and influencers to create compelling visual
content, as well as sourcing and booking talent for shoots.
● Creatively direct content shoots for use across all digital marketing platforms.
● Analyze performance metrics to refine strategies and optimize engagement.
Copywriter & Social Brand Strategist | Helios Pickleball | 04/24 - 07/24
● Developed brand dictionary and all associated digital copy.
● Advised website construction and web strategy.
● Worked with ChatGPT to combine technical copywriting with creative messaging.
2
Influencer Account Manager | Medfluencers | 05/24 - 10/24
● Analyzed performance data to refine influencer strategies and improve ROI.
● Collaborated with multi-million-dollar corporations to develop and execute social media
strategies.
● Managed influencer campaigns on Instagram and TikTok, ensuring alignment with client
goals and optimizing engagement.
Health & Wellness Advisor | Equinox, NASM | 09/20 - 07/24
● Designed approachable and personalized health and wellness plans for over 40 clients.
● Always prioritized joy through movement as the mission behind health and wellness.
Copywriter | Green Oregon & Thriving with Fire | 01/21 - 11/23
● Produced creative content for digital marketing and fundraising campaigns, driving brand
awareness and engagement.
● Utilized storytelling and brand building to support environmental advocacy nonprofits.
Program Manager & Copywriter | CoachArt | 11/21 - 11/22
● Produced social media content for marketing and fundraising efforts.
● Wrote and carried out lesson plans for extracurricular education of underserved families
affected by chronic illness.
● Led community outreach and event planning for underserved families, managing
communication strategies and fostering engagement.
Education
University of California, Santa Cruz
B.S. in Evolutionary Biology | 2020
Skills
● Generative AI/ChatGPT
● Social Media Strategy (Instagram, TikTok)
● Content Creation (Copywriting, Video, Reels, Stories)
● Analytics & Performance Optimization
● Influencer Marketing & Campaign Management
● Canva, Capcut
3
● Team and talent management
