Antoine Blanc

Antoine Blanc - Head of Product Marketing With product, performance, marketing and leadership experience at Google, Twitter, and Meta, I've built customer-centric brands and scaled businesses. I'm always striving to learn and improve, and passionate about making a positive impact in the world. ▪ 42 Kim Yam Road #1904, Singapore 239347 ▪ - ▪- EXPERIENCE SKILLS Meta, Singapore — APAC Head of Platforms Marketing ​Brand, Community and SEPT 2022 - JUNE 2023 Product marketing ● Lead APAC marketing for Instagram, WhatsApp, Messenger, Facebook, and metaverse. PR, Marketing Comms ● Establish and achieve adoption and revenue targets for the region, ​People management spanning across various markets and audiences (large clients, agencies). ​Creative, business oriented ● Manage a team of platforms and content marketers across APAC leader markets. Meta, Singapore — APAC Head of SMB Marketing, Brand and reputation MARCH 2020 - SEPT 2022 ● Empower small and medium businesses with Meta solutions and training to help them build and grow their business. ● Manage a team responsible for identifying and nurturing brand AWARDS Honored as the 2023 Occitanie Region Ambassador for championing diversity, inclusion, and entrepreneurship. advocates to build advocacy. ● Lead the development of brand marketing programs to increase awareness, trust, and consideration of Meta platforms. Meta, Singapore — APAC Product Marketing Comms lead LANGUAGES English, French, Spanish FEB 2016 - MARCH 2020 Messaging marketing (WhatsApp, Messenger) - June 2017 - March 2020 ● Create and execute APAC messaging marketing strategy aligned with company goals, building Instagram marketing - Feb 2016 to June 2017 ● Develop and execute brand campaigns to promote Instagram solutions in APAC markets, and collaborate cross-functionally to establish go-to-market strategies, product positioning, and materials. Twitter, Singapore — APAC Product Marketing Manager OCT 2014 - JAN 2016 ● Led product marketing efforts as the sole PMM in the APAC region, PERSONAL INTEREST Crypto, Chess, magic, and augmented reality, which led me to create an AR agency, Augmii. developing go-to-market vision and strategy to drive adoption of priority products for both consumer and business audiences. ● Managed a Product Marketing Specialist to localize marketing content across APAC markets. Facebook, Ireland — EMEA & MENA Product Marketing Manager MAY 2012 - SEPT 2014 ● EMEA & MENA Product Marketing Manager: Lead product marketing to drive adoption of priority products for brand solutions and develop training programs to empower strategic clients. ● Relationship Manager: Developed and managed strategic partnerships with eCommerce players (e.g Zalando, eBay) and leading agencies (WPP, Publicis, Omnicom, Havas Aegis, and IPG) Google, Ireland — EMEA & MENA Product Specialist JULY 2009 - MAY 2012 ● Train sales team on new Display advertising solutions for GDN, YT, and mobile and coordinate with cross-functional teams to launch new products across EMEA and MENA markets. ● Work with EMEA & MEAN eCommerce players to set up and optimize performance marketing campaigns via dynamic remarketing. eBay, Belgium — Sales JULY 2009 - MAY 2012 ● Acquiring businesses on eBay Pro and assisting in the development of their e-shops. EDUCATION STANFORD UNIVERSITY (2011) IT Benchmarking certificate MONTPELLIER BUSINESS SCHOOL (2005 - 2009) Master degree in management. Bachelor in economics obtained at Sichuan University Chengdu.