Anthony Morado

Anthony Morado-|- Dynamic executive leader with extensive experience driving operational excellence, managing largescale projects, and optimizing performance metrics within telecommunications, real estate, and retail industries. Proven ability to deliver P&L accountability, oversee multi-disciplinary teams, and execute strategic initiatives that achieve revenue, EBITDA, and market share growth. Adept at leading crossfunctional collaboration, implementing data-driven insights, and fostering high-performing teams. Passionate about creating sustainable and innovative solutions for complex operational challenges. AREAS OF EXPERTISE • Operational Leadership • Strategic Planning & Growth • Financial Analysis and Budgeting • Marketing Strategy • • • • P&L Management Risk Mitigation and Compliance Multi-Region Operations Executive Leadership • • • • Project Delivery StaE Utilization/ Development Process Optimization Startup Acquisition & Growth PROFESSIONAL EXPERIENCE MCG Principal Consultant June 2024 – Present As Principal Consultant, I provide expert guidance to multiple companies in the retail space, focusing on Marketing, Operations, Retail Distribution Expansion, and Generative AI Solutions. Drive innovation and transformative change by integrating cutting-edge technologies and strategies to address industry challenges and unlock growth opportunities. Key Accomplishments: • • • • Strategic AI Solutions: Designed strategies for integrating AI technologies into retail distribution, marketing, and customer engagement models, driving data-driven decision-making and operational eSiciency. Retail Expansion Expertise: Led retail distribution expansion projects by identifying high-potential locations, streamlining logistics, and enabling omnichannel retail capabilities. Marketing Innovation: Crafted and executed multicultural marketing strategies, including influencer campaigns and creator-driven initiatives, to engage diverse audiences and improve brand health metrics. Customer-Centric Operations: Delivered AI-driven insights to streamline retail operations, reduce costs, and foster a purpose-driven customer experience aligned with future retail concepts. CBRE Managing Director Global Real Estate Sales & Solutions Nov 2023 – June 2024 Led a sales and solutions team focused on supporting the world's largest oil corporations in their expansion and strategic planning, managing transactions, overseeing construction projects, and ensuring facility maintenance. Key Accomplishments: • Providing strategic leadership in real estate, including site selection, lease negotiations, and property acquisitions for major oil companies around the globe. Anthony Morado Resume • • • • • • • • Identifying cost reduction opportunities for energy companies. Supporting evolving real estate needs from remote locations to metropolitan areas. Navigating the ever-changing energy landscape for petroleum and power companies. Streamlining operations to reduce costs and increase productivity. Ensuring safe and eSicient facilities management, adhering to health and safety standards. Innovating workplace environment for improved collaboration, inclusivity, and employee satisfaction. Overseeing budget for real estate and facilities operations, prioritizing cost-eSiciency. Engaging with stakeholders to align facilities strategies with corporate objectives. AT&T Assistant Vice President, Head of Local & Diversity Marketing Nationally Feb 2021 – Nov 2023 Spearhead targeted local diversity strategy, growth, planning, and process improvement projects for AT&T. Responsible for growth in diverse segments, managing a $100M budget, and driving local marketing initiatives. Key Accomplishments: • • • • • • • • • • • Grew market share by a record breaking 1% point in the Hispanic segment Achieved 650K net adds in the Hispanic segment, 129% to target with churn .1% below target. AT&T’s Hispanic growth in wireless is currently the fastest growing segment in the industry. Established a new Agile Squads to cross collaborate across the company to drive Hispanic Growth. Built Battle Planning Team and launched regional marketing oSers to grow share in specific Markets/ DMAs Launched Hispanic Heritage Month with retail takeover in 700+ AT&T Conexión stores and 80 Cafecito events. Created a messaging strategy in 9 DMAs along the southern US border states resulting in 200K net additions. Revamped merchandizing strategy for diverse markets, creating a segmented strategy by type and location. Increased net promoter scores by 8% and moved to the top carrier in the Hispanic segment for best value. Increased bilingual staS 25%, leading to a 5-point increase in net promoter scores by JP Power & Associates. Launched integrated Hispanic sponsorships with Mexico National Team soccer capturing 13.5M+ impressions. AT&T Sept 2018 – Jan 2021 Assistant Vice President, Retail Real Estate & Authorized Retail Operations Nationally Directed AT&T's distribution growth and portfolio management nationally, including store design, construction, facility management, and Authorized Retail Operations. Key Accomplishments: • Provided leadership for 5100+ locations, fostering a dynamic team environment and operational excellence. Mentored and coached team members, promoting career development and maintaining proactive communication among executive management, internal customers, landlords, and contractors. • Led the largest distribution expansion in AT&T's history, building over 1,000 retail locations in 18 months. Collaborated with key partners to ensure brand consistency, financial alignment, and vendor implications, resulting in an $800K reduction in store building costs while maintaining store integrity and branding. • Managed a $100M project budget for 700+ remodels, relocations, and over 500 new store openings. Developed and implemented cost-saving initiatives, achieving $84M in rent savings through COVID-19 renegotiations. Leveraged value engineering, construction best practices, and procurement strategies to optimize ROI and lifecycle value. • Coordinated with corporate operations, dealers, vendors, and other team members to deliver on remodel programs and special projects, ensuring timely and flawless execution of program goals. • Developed innovative real estate strategies during the 2020 lockdown, leading to significant rent savings and operational eSiciencies. Transformed AT&T's Authorized Retail channel to a consignment inventory model, enhancing channel health and growth. Anthony Morado Resume • Worked closely with architects, branding agencies, and supply chain teams to revamp the entire store design in just 2 months. Established the Authorized Retail Advisory Council to focus on channel health and develop growth strategies. • AT&T June 2017 – Aug 2018 Assistant Vice President Sales, Mid-Atlantic States North Carolina, Virginia, West Virginia Drove sales growth, operational excellence, and distribution expansion for North Carolina, Virginia, and West Virginia. Key Accomplishments: • • • • • Managed 500+ retail locations with 4500 employees across the Mid-Atlantic region. Recognized as the fastest growing market within AT&T, achieving 400K net new subscribers in 12 months. Recognized as Highest Customer Net promoter with a 35-point improvement year over year. Grew retail distribution by building 25 new Authorized Retail locations. Ranked #1 Assistant Vice President in the nation for 2018 and 2019 in: o Overall Sales Growth in Retail and Authorized Retail Channel. o Market Share Growth in Wireless, Video, and Broadband. o Customer Satisfaction Reviews. Cricket Wireless (AT&T) Director of Retail Sales & Distribution Growth North Texas Market Oct 2014 – May 2017 Oversaw sales and distribution growth in the North Texas market, managing store design, construction, facility management, and brand development to win market share. Key Accomplishments: • • • • • • Led the fastest and most profitable distribution expansion in the company, building 250+ locations. Managed and operated 400+ Company Owned, Authorized Retail, and National Retail locations. Grew North Texas subscribers by 833% from 60K total subscribers to 560K total subscribers in 2.5 years. Ranked #1 market for profitable growth in the Authorized Retail Channel. Ranked #1 market in marketing cooperative investment from Authorized Retailer. Ranked #1 Director of Sales in the nation for 2015, 2016, and 2017 in: o Overall Sales Growth. o Authorized Retail Health. o Authorized Retail Investment. EDUCATION Texas Tech University Bachelor of Arts, Economics, Minor in Communications Studies Lubbock, TX 2006 Training & Development: • • HiTEC Emerging Executive Program Certificate AT&T Executive Leadership Latin X - • AT&T Executive Leadership Program 2019 • AT&T Accelerated Development Program 2018 Anthony Morado Resume AWARDS • 5 Service Excellence Awards awarded to the top performers at AT&T • 7 AT&T Summit Awards awarded to the top 1% of sales professionals yearly • AT&T Golden Boy Recipient, AT&T’s Highest Honor for the retail distribution growth • Honored as an Emerging Hispanic Executive in 2019, 2020, 2021 Anthony Morado Resume