Email campaign for a skincare company
Good news coming through…
You know what’s around the corner?
Winter, that’s what.
Picture this:
You wake up in the dark and go home in the dark, deprived of sunlight for
the majority of the day. But guess what? It doesn’t have to be all bad…
Nope.
At this point in the year, your skin needs you more than ever. That’s why
we’ve put together one of the most comprehensive winter sales in recent
memory, all designed to preserve the skin you live in.
No need to thank us now, you can do that once you’ve used your 20%
discount!
Just log into your account, choose from any of our game-changing serums or
moisturisers and stick wintersale in the code box when prompted at
checkout. Simple.
Welcome to our winter sale.
Love Smootheru x
Hey Jane,
The guys in the office just told me you’ve filled in your skin type quiz, so
props to you for that. We know it can be difficult analysing yourself.
I just wanted to share a report with you about your skin type, but before I do
that, I want you to imagine something.
You’re an avid gardener who’s planted a whole range of vegetables in your
little garden patch, but so far, all you’re getting is weeds and a couple of
shoots from the spring onion section.
You’ve watered it daily and cannot figure out the problem.
“But plants just need water and sunlight, right?”
Not exactly.
Things like soil type, fertiliser and temperature all come into play and in
some ways, your skin is pretty similar.
Even the most diligent person can make a mistake where their skincare
regime is concerned and we don’t want you to fall into the same trap.
Here’s the juicy bits from the report for your exact skin type and some of our
products best suited to you:
1. Wash your face every morning with our light, pale skin cleanser sensitive, pale skin is delicate so once a day is enough.
2. Use our lightweight moistruriser with minimum factor 30 SPF. This will
do wonders for your particular skin type as it will provide you with 24
hour protection from harmful UV rays.
3. Use our heavier, award-winning Smootheru moisturiser at night, to
give your skin the boost it needs overnight.
Following these steps will give you the freedom you probably crave to focus
on other things. I mean, one less thing to worry about, right?
Think back to our little garden. You wouldn’t feed tomato seeds with wheat
fertiliser would you?
It’s the same idea with your skin. What works for one person won’t
necessarily work for the next, but we’ve got you so no need to worry any
more!
Next time, I’ll drop in and explain which moisturisers people with your skin
type should absolutely stay away from, so watch out for that one landing in
your inbox.
In the meantime, keep on keeping on with your new skincare routine.
Love,
Tony