Anthony Jack

Anthony Jack Digital Marketing Manager Based on my 8 years of experience in marketing, I have developed a wide range of skills across multiple channels. My expertise in paid social media, paid search, email marketing, influencer marketing, and brand strategy sets me apart as a well-rounded marketing professional. Experience Contact Phone- Email - Address 1630 East 6th Street Austin, Texas, 78702 Education- Business Management Slippery Rock University Expertise Facebook Ads Manager November 2022 - Present Giddy l Austin, TX Senior Media Buyer - Develop integrated media strategies for Giddy D2C products and content across Meta & Paid Social Platforms aligned to desired business outcomes. - Collaborate with internal or external creative teams on ad briefings, concepts, imagery, and ad copy. - Collaborate with the data & analytics team to deploy cross-channel measurement. - Frameworks and reporting to track performance that inform optimizations as well as internal meetings and business reviews October 2021 - November 2022 We Are Rosie l Austin, TX (Remote) Digital Marketing Manager (Contractor) - Global Marketing Agency Essence via We Are Rosie - Experience in Fashion, Entertainment, Health & Fitness, and Home & Decor industries. - Lead cross-channel strategy for key agency accounts. - Drive strategy for search, social, and performance digital programs. - Understand client business needs and objectives; develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics. - Oversee implementation, delivery, and execution of client campaigns. - Help with the creative strategy (briefs & designer communications) for paid social campaigns Google Ads October 2019 - September 2021 Katie Kime | Austin, TX Pinterest Ads Digital Marketing Manager TikTok Ads - Involved in overall brand strategy, including creative, to increase company growth - Lead a team that manages all digital marketing, strategy, promotions, and analytics to drive sales-qualified opportunities. - Oversee paid search, paid social, paid display, SMS, influencer marketing, email marketing, blog content, and brand collaborations. Social Media Management SEO Email/SMS Marketing August 2018 - September 2019 Affiliate/Influencer Marketing Digital Marketing Specialist Analytics Brand Strategy Brand Collaborations Calendars.com | Austin, TX - Assist with executing paid search, online advertising, and social media campaigns to boost acquisition, brand awareness, traffic generation, and conversion metrics. - Participate in planning/brainstorming sessions for high-impact 03/04 campaigns. January 2016 - August 2018 Calendars.com | Austin, TX Digital Marketing (Freelancer) - Media activation and optimization campaigns in paid search & social. - Brand and marketing strategist, email strategist, social media manager, graphic designer, and copywriter for multiple clients - Provided assistance in administrative work such as scheduling, outbound, and inbound calls, research, and organization.