Anthony Idiata

IDIATA ANTHONY UX/UI Designer & Creative Problem Solver 📧- 📱- | 🌐 Portfolio: https://anthonyidiata.framer.website/ | 📍 Remote Professional PROFESSIONAL SUMMARY Versatile UX/UI Designer with 5+ years of experience creating compelling digital and print experiences across healthcare, construction, technology, and home improvement industries. Expert in translating complex business requirements into intuitive, user-centered designs that drive engagement and conversion. Proficient in Figma, Adobe Creative Suite, and prototyping tools with a strong foundation in front-end development. Proven track record of collaborating with cross-functional teams in fast-paced agency environments while maintaining brand consistency and meeting tight deadlines. Core Expertise: • Multi-industry design experience (Healthcare, Construction, Technology, Home Improvement) • Complete design lifecycle from wireframes to final deliverables • Brand identity systems and guidelines development • Responsive web and mobile app design • Strategic problem-solving and creative thinking PROFESSIONAL EXPERIENCE UX/UI Designer | CreativeEdge Digital Agency Remote | February 2023 – February 2025 Designer for 7+ concurrent client projects across healthcare, real estate, and technology sectors, managing complete design workflows from concept to final delivery. Key Responsibilities: • Design comprehensive digital experiences including websites, mobile apps, web banners, and social media campaigns for diverse industry clients • Create brand identity systems, logos, and brand guidelines for 25+ companies including healthcare startups and construction firms • Develop interactive prototypes and user flows using Figma and InVision, improving client approval rates by 40% • Collaborate with brand strategists and developers to ensure seamless implementation of responsive designs • Manage multiple project deadlines simultaneously while maintaining consistent quality standards Notable Projects: • MedTech Solutions: Designed complete telemedicine platform UI/UX, • Real Estate: Created comprehensive brand identity and website redesign, resulting in 45% increase in lead generation • Gallantapp Systems: Developed mobile app interface for inventory management, improving user speed to activation. Key Accomplishments: • Increased client retention rate by 30% through exceptional design quality and collaboration • Reduced design iteration cycles by 35% through improved wireframing and prototyping processes • Won "Best Digital Campaign" award for healthcare client's integrated marketing materials UX/UI Designer | Innovate Design Studios Remote | March 2020 - January 2022 Specialized in creating user-centered designs for technology services and home improvement companies, focusing on conversion optimization and user experience enhancement. Key Responsibilities: • Produced complete website designs, mobile applications, and digital marketing materials for 40+ clients • Conducted user research and usability testing to inform design decisions • Created detailed wireframes, user flows, and interactive prototypes using Sketch and Adobe XD • Collaborated with development teams to ensure pixel-perfect implementation of responsive designs • Maintained brand consistency across all deliverables while adapting to various industry requirements Notable Projects: • HomeReno Plus: Designed comprehensive home improvement platform with integrated AR features • CloudTech Services: Created SaaS dashboard interface improving user workflow efficiency • Local Healthcare Network: Developed patient portal design system used across 12 clinic locations Key Accomplishments: • Achieved 95% client satisfaction rating through collaborative design process • Reduced development handoff issues by 50% through detailed design specifications • Increased conversion rates by average of 28% across e-commerce client projects Digital Designer | FreshStart Marketing Agency Hybrid/Remote | January 2019 - February 2020 Focused on creating cohesive digital and print marketing materials for healthcare and technology clients, with emphasis on brand consistency and user engagement. Key Responsibilities: • Designed landing pages, email marketing campaigns, brochures, and outdoor advertising materials • Created brand guidelines and visual identity systems for healthcare and tech startups • Developed social media ad campaigns and web banners with A/B testing implementation • Collaborated with marketing strategists to align design solutions with business objectives • Managed print production coordination for large-scale marketing campaigns Notable Projects: • HealthFirst Clinic: Complete rebrand including logo, website, and marketing collateral • TechStart Incubator: Designed cohesive visual identity system for 8 startup companies • Metro Construction: Created comprehensive print and digital campaign for new service launch Key Accomplishments: • Improved brand recognition by 45% through consistent visual identity implementation • Increased email campaign click-through rates by 35% through strategic design optimization • Successfully managed 20+ concurrent design projects with 98% on-time delivery rate Junior UX/UI Designer | DigitalCraft Solutions Remote | June 2017 - December 2018 Developed foundational skills in user experience design and digital marketing materials while supporting senior designers on client projects. Key Responsibilities: • Assisted in website and mobile app design projects for various industry clients • Created wireframes, mockups, and basic prototypes using Figma and Adobe Creative Suite • Supported brand identity development and marketing material creation • Conducted competitive analysis and user research to inform design decisions • Collaborated with cross-functional teams to understand project requirements Notable Projects: • Local Medical Group: Supported redesign of patient scheduling system interface • Construction Equipment Rental: Assisted in creating mobile app for equipment tracking • Tech Consulting Firm: Contributed to complete website redesign and brand refresh Key Accomplishments: • Completed 50+ design projects while maintaining high quality standards • Received "Rising Star" award for exceptional collaboration and creative problem-solving • Developed expertise in responsive design principles and accessibility standards Graphic Design Intern | HITech Computers Emporium Remote | September 2016 - May 2017 Gained initial experience in professional design environment while supporting various business goals. Key Responsibilities: • Assisted senior designers with print and digital marketing materials • Created social media graphics, email headers, and basic web assets • Participated in brainstorming sessions and creative strategy development • Maintained brand consistency across client deliverables • Learned industry-standard design tools and workflows Key Accomplishments: • Mastered Adobe Creative Suite and Figma fundamentals • Developed strong time management and prioritization skills TECHNICAL SKILLS Design Tools: • Figma: Expert level - Complex prototyping, design systems, team collaboration • Adobe Creative Suite: Advanced proficiency ◦ Photoshop: Image editing, digital artwork, web graphics ◦ Illustrator: Logo design, vector graphics, print materials ◦ XD: UI/UX design, prototyping, user flows ◦ InDesign: Print layouts, brochures, brand guidelines • Sketch: Intermediate - UI design and basic prototyping • InVision: Prototype creation and stakeholder presentations Development Knowledge: • HTML/CSS: Intermediate - Responsive design implementation • JavaScript: Basic - Interactive element creation • WordPress: Content management and theme customization • Webflow: Visual web development and responsive design Research & Strategy: • User research methodologies • Usability testing and analysis • Competitive analysis • Information architecture • User journey mapping • A/B testing implementation Industry Knowledge: • Healthcare design compliance (HIPAA considerations) • Construction industry requirements • Technology services user experience • Home improvement customer psychology • E-commerce conversion optimization DESIGN PHILOSOPHY & APPROACH User-Centered Design: Every design decision is rooted in user research and testing, ensuring solutions address real user needs and pain points. Strategic Problem-Solving: Approach design challenges from multiple angles, balancing aesthetic appeal with functional requirements and business objectives. Brand Consistency: Maintain cohesive visual identity across all touchpoints while adapting to different platforms and contexts. Collaborative Innovation: Work closely with cross-functional teams to leverage diverse perspectives and create more effective solutions. Continuous Learning: Stay current with design trends, tools, and industry best practices to deliver cutting-edge solutions. EDUCATION & CERTIFICATIONS Bachelor of Electrical Electronics Engineering in Afe Babalola University, Ado-Ekiti, Ekiti, Nigeria | 2024 Professional Certifications: • Google UX Design Professional Certificate (2020) • Adobe Certified Expert - Photoshop (2019) • Figma Advanced Certification (2021) • UX Research Fundamentals - Nielsen Norman Group (2022) Continuing Education: • Design Systems Workshop - Atomic Design (2023) • Healthcare Design Compliance Training (2022) • Advanced Prototyping Techniques (2024) PORTFOLIO HIGHLIGHTS Industry Diversity: • Healthcare: 4+ projects including telemedicine platforms, patient portals, medical device interfaces • Construction: 12+ projects including company websites, mobile apps, equipment tracking systems • Technology: 20+ projects including SaaS dashboards, mobile applications, landing pages • Home Improvement: 8+ projects including AR-enabled platforms, service booking systems Project Types: • Website designs: 20+ responsive sites across all industries • Mobile applications: 25+ iOS and Android interface designs • Digital advertising: 100+ web banners, social media ads, email campaigns • Print materials: 50+ brochures, business cards, outdoor advertising SOFT SKILLS & WORK STYLE Problem-Solving: Strategic thinker who approaches design challenges methodically, considering user needs, business goals, and technical constraints. Time Management: Excellent prioritization skills with proven ability to manage 10-15 concurrent projects without compromising quality. Communication: Strong presentation and collaboration skills, comfortable working with clients and cross-functional teams. Adaptability: Quick learner who easily adjusts to new industries, design styles, and project requirements. Self-Motivation: Independent worker with strong initiative and accountability in remote work environments. Attention to Detail: Meticulous approach to design quality, brand consistency, and technical accuracy. ADDITIONAL ACHIEVEMENTS Team Leadership: • Mentored 3 junior designers on UX principles and industry best practices • Led design workshops for non-design team members • Contributed to agency design standards and workflow improvements Industry Involvement: • Ambassador for Ingressive4Good. • Regular attendee at UX/UI conferences and design meetups • Contributor to design community forums and knowledge sharing