Anthony H. Kinyua
Marketing & Business Development.
Corporate Communications.
Email:--Personal summary
An experienced Marketing & business development professional with an outstanding track record,
leading successful marketing & communication operations within the East African Region:
Experienced in building and execution of Marketing and business development strategies including
stakeholder engagement and partnerships building-for B2B.
Currently seeking to join a dynamic organization with a strong emphasis on program and business
development as effective tools to improve business outcomes.
Academic Qualifications
Institution
Chartered Institute of
Marketing
Jomo Kenyatta University
(JKUAT)
Kamama High School
Qualification
CIM Level 6 Diploma in
Professional Marketing
Bachelors Of Science-MLS
Status
Ongoing
KCSE Grade B-
Completed 2005
Completed, 2011.
Key Technical Skills
Skill
Sales
Product Management
Stakeholder Engagement
Leadership
Marketing Automation
Communications
Areas
Competencies
Business Planning, Sales forecasts, Revenue & Expense Controls
Ideation, Business case analysis, Market analysis, Product
Safari/Roadmap development e.t.c
Partnership building, alliances & synergies for lead generation
Sales team management, Goal Setting, performance tracking,
training
Zoho CRM, Salesforce
Media management, Branding, Campaigns Management, Social
Media
of expertise
Sales prospecting, Preparation & Presentation,
Advocacy, Marketing & Corporate Communications
Stake Holder Engagement
Career history
Henrypage.info – Nairobi, Kenya.
Advisory Board (Volunteer Position) – May 2019 to Date
Henrypage.info is a Nairobi based start-up that seeks to change how Kenyans and indeed
East Africans access healthcare. Its vision is to position Nairobi as a regional healthcare hub
for East Africa.
Beginning May 2019, When I was retrenched from MSK I have volunteered in its advisory
board, mainly in the areas of Business Development and Fundraising.
Marie Stopes Kenya – Nairobi, Kenya.
Regional Marketing Officer – April 2016 to May 2019
Marie Stopes, is one of Kenya’s pioneer reproductive health organization. As regional
marketing manager I was in charge of marketing and communication operations across its six
channels that include outreach, Outpatient clinics and Pharmaceutical Sales.
I was also responsible for stake holder engagement, brand communication and youth
interventions.
I was key in both the development and implementation of the Future Fab Brand that has
tripled MSK’s reach since 2016.
My Key roles Involved:
Marketing and Brand Communication: Handling Publicity and Advertising including
managing media partners, analysing and monitoring current market trends in our areas
of operation to inform our communication campaigns and monitor competitor activity.
Stake holder management: Developing and maintaining mutually beneficial
partnerships with different stakeholders including NGOs, Government and other
institutional partners.
Fundraising & Business Planning: Participation in business planning including proposal
writing and application for strategic bids relevant to MSKs Mission.
Budgeting & Planning for marketing activities in the region
Key Accomplishment:
As Regional Marketing Officer at MSK, what has kept me awake is increasing the
acceptability of birth control amongst Kenyan youth/adolescent. When I joined MSK
in 2016-Our youth model was not only expensive but its interventions impacted
youth broadly, and lacked the depth to get adolescents taking up birth control.
Nevertheless, in the last 2 years we have re-engineered the model to include
partnerships for greater impact. And use of multiple communication channels.
Quite some work still needs to be done, to achieve the ultimate goal of no new
teenage pregnancies but our youth numbers have increased three fold, and our
operating costs cut considerably.
LVCT Health – Nairobi, Kenya.
Regional Marketing Officer – Oct 2013 to Oct 2015
LVCT Health is a leading Non-Governmental Organization in Kenya that responds to HIV/AIDS
and sexual reproductive health matters in the region. The organization has a business
development department that interacts with the private sector as part of its fundraising
strategy. As business development officer, I took lead in the development of the LVCT
business plan and was responsible for its execution.
LVCT Health – Nairobi, Kenya.
Program Officer PMTCT – May 2012 to Sept 2013
As Program officer, PMTCT, My Role was to strengthen a HIV response program that aimed
to reduce the rates of HIV transmission from mother to child. I worked mainly with Public
Health facilities building the capacity of their Laboratories and diagnostic systems
Responsibilities:
Developing Standard operating procedures and annual work plans for the program
Providing guidance in budget development and implementation in view of the existing
work plan
Representing LVCT in relevant forums related to provision of quality HIV diagnostic
services
Making monthly, quarterly reports, semi-annual and annual progress reports on lab
services.
Conducting support and supervision in program supported MoH sites.
Organizing and carrying out trainings on Quality assurance, quality improvement and
other aspects of QM.
Pan Pharmaceuticals Ltd – Nairobi, Kenya.
Sales representative - March 2011-May 2012
Pan pharmaceuticals ltd is a medium sized healthcare company with operations throughout
East Africa. At Pan Pharmaceuticals I was responsible for the medical devices segment of the
business.
Key skills and competencies
Strong work ethic
Excellent communication skill
Safe driving record
References
1. Dr. Bernard Njibu
Director- Commercial Opportunities & Marketing
Marie Stopes Kenya
Email:-Cell: -
Relationship: Supervisor
2. Daniel Njagi
Community Health Manager
Amua Clinics, CIFF
Email:-Cell: -. Dr. Michelle Ogolla,
Medical Advisor- Glaxo Smith Kline
Email:-Cell: -
Relationship: Supervisor at LVCT Health.
Personal details
Anthony H. Kinyua
P.O Box
Mobile:
-, KNH Nairobi.
-
Email:
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