Anthony Hayde

Anthony Hayde Sydney, Australia Email:-Twitter: @AHayde7 Portfolio: https://anthonyhayde.contently.com/ Tel:- “Wizard of Words with a numerical nous, I am passionately adept in creating engaging and lead-generating content across digital communities, while being budget-friendly to boot.” KEY SUCCESSES Collated and wrote Blackdot whitepaper: “Sales transformation for the digital age” Collated and wrote Blackdot whitepaper: “The proven levers of go-to-market effectiveness” Created Localizer eBook: “How to drive traffic and increase conversions by localizing your website” Owner of TalkHurling Facebook page, with 13k+ fan base and 2k+ followers on Twitter @TalkHurling Managed Skoolbo social brand across multiple regions on Facebook, Twitter and blogs Administrated the Cheerios Ireland Facebook page, acted as brand voice to 44k+ followers Created content and social media blueprint for Nestlé Cereals Ireland Created and implemented KPI and analytics tracking tool on Excel in Nestlé Cereals Ireland Built and optimised new, Excel-based promotional plan tool in Nestlé Cereals Ireland Frequent contributor to renowned European sports websites Pundit Arena and Severe MMA WORK EXPERIENCE Content Marketing Specialist, SydneyNovember 2016 – Present Blackdot Consultancy Oversee SEO capability of Blackdot website, including metadata, keywords and landing pages Interview internal subject matter experts, including senior and director-level individuals, to write lead-generating, thought leadership blogs Procure client case study and testimonial data from key internal stakeholders for Blackdot website Work closely with subject matter experts to create lead-generating thought leadership whitepapers Build, implement and optimise Twitter strategy, including writing, posting and tracking content Manage multiple key stakeholders to ensure delivery of all content and social priorities to weekly and monthly deadlines Content Strategist, SydneyApril 2016 – November 2016 Localizer.co Created SEO-friendly content to build knowledgebase and continuously updated with new content Distributed content through various channels for SEO purposes Analysed Localizer.co site for ongoing optimisation of new and old content Researched and developed content for Localizer.co blog Created email campaigns and funnel activation Developed internal marketing automation Created video content, e.g. “how to” guides Advised and assisted in the development of a more user-friendly interface Skoolbo Pte Ltd,SydneyNov 2015 – April 2016 Social and Content Coordinator Created copy for all campaigns including social, blogs, EDMs, whitepapers, press releases, newsletters, landing pages and script writing Video and photo creation/editing using Camtasia and Canva software Multi-regional blog management through WordPress EDM campaign creation using Mailchimp and Sendgrid Community management of multi-regional social channels including Twitter, Facebook, LinkedIn Statistical data analysis using Google Analytics, Facebook and in-house data Australian Vintage Ltd, SydneySep 2015 – Nov 2015 Commercial Business Analyst Created, calculated and released month end accruals Provided commercial input to Business Managers during bi-monthly forecasting process Price structure re-modelling with internal stakeholders Scenario modelling to create a more holistic and efficient forecasting process Nestlé Cereals Ireland, DublinJul 2013 – Jul 2015 Commercial Planning Analyst Built account-specific promotional plans, optimised promotional spend and commercial impact of each promotion while managing a budget Dynamically adjusted plan in line with evolving needs of each account, function and the business plan Post ROI and KPI analysis on promotional investment, using historical performance to benchmark against future promotions Analysed distribution levels of key accounts and assessed areas of potential improvement Provided analytical support to Commercial Planning Manager and Business Managers in terms of market analysis (competitor activity, trends etc.) and current vs past performance Custodian for all promotional activity and information provided to external sales force, ensured Cereals category received adequate share of voice Ad hoc analysis on product, brand, promotion or base issues, using findings to provide solutions Account contact for any delivery or stock queries, liaised with Supply Chain for best resolution Maintained integrity of SAP CRM system, ensuring trade spend and accruals were in line with plans Nestlé Cereals Ireland, IrelandJul 2013 – Jul 2014 Supply Chain Coordinator (Maternity Cover) Managed and monitored stock levels internally and externally to ensure service levels were met Adjusted forecasts in line with performance, ensuring adequate stock to cover performance Identified and resolved any potential stock issues/risks pro-actively Monitored all customer orders, investigated and addressed any delivery issues Tracked and provided daily and monthly performance reports for the wider business Nestlé Cereals Ireland, IrelandJun 2012 – Jul 2013 Assistant Trade Marketing Manager Provided analytical support to Business Managers Maintained trade marketing plans daily, met targets within budget and time constraints Assisted Business Manager in the creation of trade marketing calendar Account deep-dive for solutions which were tailored to the needs of specific accounts Liaised with international counterparts to allow for knowledge sharing and strategy alignment Bank of America, IrelandDec 2011 – Jun 2012 Risk and Integrity Analyst Account deep-dive analysis Coordinated transition of new system software Maintained the integrity of accounts across in-house reconciliation system Researched and resolved any accounts that did not meet full integrity requirements Daily/weekly reporting and statistical analysis with heavy reliance on Excel Chaired and organised daily and weekly team meetings and conference calls Monthly presentations of workflow statistics and progress updates using PowerPoint and Prezi State Street International (Ireland) Limited, IrelandNov 2010– Oct 2011 Transfer Agent Worked to strict deadlines in a high pressure, team-orientated environment Dealt with high-profile clients on a daily basis over the phone and via email Released contract notes for movement of shares, and placed phone deals Compiled end of year audits on request from investors Completed daily reports for statistical and investor information purposes Allied Irish Banks, IrelandJan 2008 – Aug 2008 Bank Official Carried out transactions while managing customers and building relationships Made international account transferrals and dealt with different currencies in Foreign Exchange Handled large quantities of cash and operated the time-locks for branch main safe in Off-Counter Dealt with customer queries face-to-face and via phone on the Customer Service desk Updated student accounts via phone interaction while assisting the Student Officer EDUCATION Postgraduate Diploma in Digital Marketing Sept 2014 – Nov 2015 Digital Marketing Institute (DMI), Ireland Core modules included: Strategy and Planning, Mobile Marketing, Search Marketing and Social Media Course Project: Digital Research and Development of Digital Strategy on a chosen company Masters in Business Studies (Management Major), 2.1 Hons Sept 2009 – Aug 2010 Waterford Institute of Technology, Ireland Core modules included: Business Simulation, Leadership, Change Management and Business Development Thesis: "Staying Afloat in a Sea of Recession: A Change Management Case Study of Glanbia Ingredients Ireland" Bachelor of Business Studies (Hons) Degree (Management Major), 2.1 Hons Sept 2005 – May 2009 Waterford Institute of Technology, Ireland Core modules included: Corporate Strategy, Entrepreneurship, Organisational Design and Quality Management Thesis: "An Investigation into the Effective Management of Change in the Modern Organisation" SKILLS Creative writing Technical writing SEO-friendly writing and content creation Proofreading and editing Mailchimp, Pardot and Sendgrid Google Drive Camtasia video editing Canva photo editing Facebook Business Manager Facebook, Google, Twitter and WordPress analytics Hootsuite, Tweetdeck, SEMRush, Moz, Kentico and WordPress platforms Advanced Excel skills SAP CRM INTERESTS Digital marketing – strong digital acumen, with a pastime for expanding my knowledge Sports writing enthusiast – contributor to SevereMMA.com and PunditArena.com Scuba diving – certified RAID Open Water 20 diver Sports in general – approach each with an open mind, but have a particular love for soccer and MMA REFERENCES AVAILABLE UPON REQUEST