Anshul Katre

Ansul Katre Flat No. 412, Chandiwala Complex, Chandanwadi, Thane, Mumbai, Maharashtra Skype: sam.seo1; Email:- Manager Digital Marketing - SEO, SEM, GOOGLE ADWORDS & Facebook Ads Seeking challenging assignments with an organization of repute across the industry SUMMARY OF SKILLS Competent and detail oriented professional with around 9 years of experience in IT & Digital marketing industry; currently spearheading as Google Adwords Certified, SEO & SEM Manager in SEO Champions in the field of Digital Marketing includes SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing, Email Marketing, SMO, Google Adwords, Bing Ads & Facebook PPC Ads) On-Page Optimization and Off-Page Optimization. Experience in data analysis techniques through Google Analytic, Webmaster, Adwords and other reporting tools. Advanced Excel/Spreadsheets making and reporting. 5 Yrs of experience working with Google Adwords, Bing Ads, Facebook Ads and other paid search platforms. Experience in analyzing, reviewing and making changes to websites so as to optimize for search engines and developing original content to include key phrases and effective headlines to receive increased traffic and testing various search engine marketing techniques. Experience in A/B testing for paid campaigns Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social Having in-depth knowledge of computer applications. Capable of keen observation and quantitative and qualitative analysis of facts and data Proficiency in ensuring that all websites and internet properties have been technically optimized to attract and engage visitors that closely match the agreed profile of the target audience. Focused and hardworking individual equipped with thorough knowledge and technical understanding coupled with an analytic bent of mind and confident to take challenging assignments. Technical Skills LanguagesJavascript, Jquery, VB.Net, C#, Asp.net, Core Java, HTML, CSS RDMSSQL Server 2000 Web Technology ASP.Net Operating SystemsWindows XP, Vista, 2007 SEO ToolsLink Assistant, My SEO Tool, IBP 10, Web CEO 7.7, Google analytics and Webmaster, Bing Webmaster tool(+ Online Tools). Initiative skillsWeb 2.0, Google Adwords, Affiliate Networks OthersWord Traker, SEO MOZ, Majestic SEO, Google Insights/Trends SEO Tools & StatisticsGoogle Analytics, Link Assistant, SEO Moz, SEM Rush, Majestic SEO, WebCEO, MySEOTOOL, SEO,Stat counter, Webalizer, Google Webmaster tools, Back link Tracking Tool, Meta Tag Generation Tools, keyword analysis tool (Google Adwords tool and Word tracker), Keyword density check tool, Link popularity check tool, Feed Validator, Competitor analysis, HTML Validator and SERP keyword tool Achievement Placed 150 + sites on the #1 page in the major search engines, worked on all business domains and was responsible to award the project Pre optimization ranking report to post optimization-ranking report Certification Google Adwords Certifications: Google Adwords Fundamentals Certifications - Valid till 2018 Google Adwords Search Certifications - Valid till 2018 Google Adwords Display Certifications - Valid till 2018 Google Adwords Shopping Certifications - Valid till 2018 Roles & Responsibility Responsible for preparing Website Analysis Report, SEO Strategy Development & Report, Content optimization plan, Competitor Analysis Report etc. Campaign strategy management & Implementation For SEO, SMO and SEM Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available data. Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns Handle SEM (Google Adwords) Strategy Development, SMO Strategy Development & Planning, Editing Content for SEO, Keyword Research & Discovery, WordPress Development. Carryout Communication with clients Via Skype or email, Suggestion and Implementation for Websites, Collecting relevant websites for swapping links. Developing DMoz Title and Description, Optimization and Submission. Creating and Adding New Optimized “Keyword Rich Content” for Site and generate reports by using Google Trends. Reviewing and analyzing websites, through detailed written documentation, identifying areas for improvement and change relative to SEO. Having Knowledge on Blogs like Wordpress, Blogger etc Creating database for the marketing purpose through specific key words search on different search engines (Google, Yahoo and Bing) and company directories (like Hoovers, Manta and Jigsaw) Involved in testing different search engine marketing and web site design ideas to improve search engine optimization for clients. Carryout OFF Page Optimization: Expertise in Link Campaigning (One Way, Reciprocal, Triangular Link building), Creating Google and Yahoo Business Local Listings, Bing Business Local Listings, Squidoo Lens Creation, Facebook and Myspace Profile Customization, Article Submission, Rss Feed Submission, Blog Optimization/Submission, Link Wheel Creation, Forum Posting, Directory Submission, SEO Proposal preparation, Social Bookmark, Press Release, Ranking Report Preparation, Local Search Engine Submission On-Page Optimization: Expertise in Keyword Analysis and Website Analysis, Image Optimization, Hyperlink Optimization, Traffic Estimation By Google Analytics, Meta tags and Meta Robot Tag Generation, XML Sitemap Creation and Submission, HTML Sitemap Creation, Content modification, Robots.txt File Creation, Google Analytics Setup, Directory/Resource Page Creation, PPC Campaign, CMS Access. Interacting with clients and communicating these findings (and resolutions of issues) to clients via conference calls. Developing SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Creating original content while including necessary keywords, titles and descriptions to improve the performance of a site. Authored SEO team recruitment, training to the SEO team members and regular performance review of SEO team members PROFESSIONAL EXPERIENCE SEO Champions Digital Marketing Manager since July 2014 Senior SEO/SEM Consultant June 2012 - June 2014 MAXIMESS WEB SOLUTIONS Senior SEO/SEM Consultant • May 2008 - June 2012 Sakal Solutions (Mumbai) Technical Support Executive in Broad-Net Dept • Feb 2007 - Apr 2008 SOIPL ANDHERI (WEST) MUMBAI Junior Developer PHP/ASP.NET web Development • Sept 2005 to Dec 2006 EDUCATIONAL CREDENTIALS B.E Computer Science 2005 • Mumbai University Post Graduate Diploma in Dot Net, july 2006 • SSI Mumbai Languages Known: English References: Available on Request