Ansh Aswal

Name : Ansh Aswal Location : Bengaluru, India Email :- Mobile : - Digital Marketing Strategist and Consumer Research Specialist | Driving Multichannel Engagement, Optimizing Digital User Experience, and Uncovering Brand User Perception As a former senior manager of operations at Clarivate, I led the Digital Engage operations team, empowering clients to enhance their digital presence through research areas such as surveys, social listening, and website analytics. During my tenure at NRI, I spearheaded the development of a successful social listening-based solution within the Marketing Transformation Practice, resulting in significant business growth for the team. Furthermore, I have a track record of optimizing processes to ensure punctual and high-quality delivery to our valued clients. Core Skills Digital-Led Multichannel intelligence Social media strategy Social media listening Operations management Competitive intelligence Content strategy Website analytics Client management Tool/Platforms Used Brandwatch Unmetric Comscore Priori Talkwalker Buzzsumo SimilarWeb Kyve Work Experience CLARIVATE Designation: Senior Manager Department: Digital Engage Team Aug 2020 – July 2023 (2 yrs 11 months) Role – Operations manager for the Digital Engage business focussed on social listening and multichannel intelligence-based solutions Highlights • Key Clients: Global pharma & healthcare companies • Proficiently oversee day-to-day operations, encompassing projects, proposals, and internal team initiatives • Implemented process optimizations, facilitating smoother operations, such as project database creation and project management guidelines • Demonstrated exceptional project management skills, handling projects valued at over $1Mn+, with $500K in repeat business achieved in 2022 • Acted as the primary point of contact for sales enablement, fostering meaningful engagement with the commercial team • Devised growth path planning for team members across different hierarchy levels, ensuring continuous team engagement and proactive succession planning NRI (Nomura Research Institute) Designation: Consultant Department: Marketing Transformation Practice May 2019 - July 2020 (14 months) Role – As a specialist, my key role was to bring in digital media-related consumer research methodologies to the fold and enhance existing projects and enable new solution creation Highlights • Key Clients: Global OEM, Global FMCG player, A national tourism organisation • Effectively incorporated insights and finding from digital media-centric research in to projects related to understanding consumer perception, building TG-specific communication, product launch strategy and post-launch PDCA exercise • Conducted an extensive digital media diagnostic for a global FMCG player's Indonesian presence, providing valuable insights for enhancing their digital market position relative to competitors • Pioneered the creation of the team's first social listening-based solution, offering real-time customized thematic distribution of social conversations for client brands and categories MINDSHARE Designation: Manager Department: Content+ May 2018 – May 2019 (12 months) Role – Led the insights team within the Content+ team (South division) providing research and analytics support to our clients Highlights • Key Clients: Retail and FMCG-based clients • Played a pivotal role in content strategy proposals, utilizing multiple data sets to construct a comprehensive understanding of consumers and their content preferences o Leveraged various data sources, including social listening, industry reports, web analytics, TV data, and search data, to derive valuable consumer insights o Developed logical communication and creative strategies based on in-depth consumer and brand understanding, identifying pain points, passion points, content preferences and search landscape • Implemented data-driven "war rooms" to monitor events, campaigns, and long-term strategic directions, utilizing live data streams and insights to drive real-time decision-making • Ensured the timely delivery of regular (monthly/weekly) reports to clients while efficiently handling all ad-hoc research requests GENPACT Designation: Assistant Manager Department: Social Edge March 2014 – May 2018 (4 years 2 months) Role – Ensure all relevant social media data was captured followed by a thorough analysis to generate meaningful insights Highlights • Key Client – Global pharmaceutical and healthcare company • Studied brand and category level social media data to identify relevant trends to support clients in building social media strategies for a particular market • Produced regular templatized reports and ad-hoc reports to meet diverse client requirements, aiding their understanding of brand perceptions compared to competitors • Advanced within the team, taking on end-to-end project responsibilities and assuming a leadership role in project delivery Education Qualification College/ University Year PGDM B. Tech XII X IMT Ghaziabad Thapar University Ryan International School/ CBSE Ryan International School/ CBSE -