Anritha Ebenezer

I am an experienced Lead Business Analyst with nearly 12 years of experience and 8 yearsau in the SaaS industry, specializing in CRM Operations, Revenue Operations, Marketing Operations, and Project Management. My career spans end-to-end CRM process transformation, data governance, automation, and cross-functional program leadership across global GTM teams.

I bring strong expertise in optimizing CRM platforms such as Freshsales and Salesforce, designing scalable workflows, and improving data accuracy to empower Sales, Marketing, and Revenue Operations. I’m known for turning operational challenges into strategic, automated solutions that enhance efficiency and unlock revenue impact.

In my most recent role at Freshworks as a Lead Business Analyst in Revenue Operations, I led the Total Addressable Market (TAM) program, managing end-to-end execution in partnership with MDM, Marketing Ops, and regional analysts. I redesigned the CRM Accounts module, automating assignment workflows to ensure timely routing and reduce manual effort. I also managed a 12-member Account Governance team, defining roles, stabilizing processes, and improving operational consistency.

Previously, as Lead – Market Research in Marketing Operations, I defined OKRs and KPIs, automated lead routing using Openprise, and revamped CRM workflows for leads and contacts. I delivered insightful Power BI dashboards to leadership, collaborated with Data Science to build a business classification tool, and strengthened Rules of Engagement to align with yearly business goals. These initiatives significantly improved lead flow, data quality, and team efficiency.

My earlier experience at WebEngage involved building GTM prospecting strategies, conducting competitor research, and creating market intelligence assets for regions like EMEA and the Middle East. I also established and led Market Research teams focused on outbound lead generation and data enrichment.

I began my career at Relationship Science and Freshdesk (now Freshworks), where I built my foundation in research, CRM management, lead generation, and data analysis. My diverse start, including a year as a Biomedical Engineer trainee, shaped my analytical mindset and adaptability.

I have been recognized with awards such as the GTM Collaborator Award, Agility with Accountability Award, and Sales Star Performer for leadership, collaboration, and delivery excellence.

I am passionate about streamlining operations, solving business problems through data, and driving alignment across teams. With a blend of analytical depth, operational leadership, and a people-first approach, I aim to build systems that enable organizations to scale with clarity, control, and efficiency.