Annette Kinyanjui

I’m a detail-oriented Virtual Assistant and Content Support Specialist with a strong background in administrative support, social media management, and content creation. I help individuals and organizations stay organized, visible, and efficient by handling the behind-the-scenes work that drives daily operations and long-term goals.

My most recent role at Topical Brands involved supporting both administrative and social media tasks. I managed data entry, organized digital files, scheduled content, and boosted engagement by 20% through strategic posting. I also contributed to a 40% improvement in social media response time and helped drive a 15% increase in website traffic by ensuring consistent, brand-aligned communication.

As a freelance Virtual Assistant, I’ve supported consultants by proofreading, formatting, and editing over 10 detailed research reports. I’ve conducted qualitative interviews, tracked financial transactions, and digitized 200+ pages of raw data — all to ensure streamlined processes, organized records, and accurate reporting.

At Busara Leaders Lab, I provided virtual operations support by managing calendars, coordinating emails, and maintaining digital file systems. I also helped facilitate a 4-week leadership program, creating coaching tools, goal trackers, and communication assets. My content creation work included designing 30+ Canva graphics and scheduling over 60 posts across platforms to boost visibility and brand engagement.

I’m also passionate about volunteering and community-building. At Taifa Teule Network, I’ve played a key role in organizing certificates, entering large volumes of data, managing Facebook content, and supporting a team-driven social media campaign. This work has strengthened my communication, teamwork, and campaign coordination skills.

My core skills include:

• Administrative Support (calendar, email, file, and task management)
• Social Media Management (scheduling, engagement, content coordination)
• Content Writing and Editing (newsletters, reports)
• Data Entry and Expense Tracking
• Lead Generation and Editorial Support

I bring a flexible, proactive approach to every project. Whether you need help keeping operations running smoothly or amplifying your brand online, I’m here to make your workday easier and more productive.