Curriculum Vitae
Anne Dolinschek
Mobile: -
E-mail:-Gender: Female
I am a gladiator in a pencil skirt aka a PR consultant, copy writer and influencer
marketing specialist. Up to date I have worked on major brands such as Netcare,
GEMS, Reckitt Benckiser, PPC Cement, LG Mobile, P&G, Chivas Regal, Standard Bank,
Twisp and a number of smaller ones. The diverse nature of the clients that I work
with ensures that I have a varied set of communications skills.
I am also proficient in writing and editing:
• Press releases
• Blog posts
• Website copy
• Advertorials
• Feature articles
My articles on marketing and communications have been published in the likes of
The Media Online, Modern Marketing, Biz Community, Media Update, Evolve (a UK
business website) and Journal of Strategic Marketing. I was featured on the cover of
the latter publication in 2019.
My work is not only industry specific and I also write articles on lifestyle, tech,
culture and travel. Articles written by me have been featured in publications like
Joburg Style, HuffPost (contributor) and Future Now to name a few.
In 2019 I was invited to speak at the Social Media Conference as well as the Modern
Marketing Trend Camp as an expert on influencer marketing to talk about the
importance of influencers as a marketing channel for brands. I have been a guest on
Cape Talk radio, PowerFM, Maggs on Media and The Fix on eNCA to discuss the
above topics and been quoted in various articles by reputable journalists.
I took some time off for personal development in 2017 and thus there is a bit of a
gap in my CV.
Key Strengths:
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An eager team member who can take instruction well but am equally
competent and confident to work on my own initiative.
An eye for detail.
Deadline driven.
A sunny disposition and a personality that can mix with different types of
people.
Organised and list obsessed.
Fully bi-lingual in Afrikaans and English.
Qualifications:
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Matric Certificate.
B.Comm: Communications Management Degree from the University of
Pretoria in South Africa.
Personal interests and activities:
I relax best with a good book, spending time with my partner, family and friends over
a home-cooked meal and a glass of wine, writing or catching up on the latest murder
mystery series on Netflix. I also like to keep fit and healthy by taking long and
leisurely walks.
Key skills and experience:
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Building and maintaining relationships with media, clients and suppliers.
Project management.
Influencer strategy and management.
Press release, web copy, blog posts, feature article and advertorial writing.
Editing and proofreading.
Social media and digital content creation.
Employment History
2018 - current
Annedoli
Owner
After retrenchment from Conversations Media and Communications, I started
Annedoli and started consulting and being a freelancer.
In addition to heading up Nfluential, I freelance and consult for various PR agencies,
specialising in:
• Traditional public relations
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Digital public relations
Influencer marketing
Copy writing and editing
February 2019 – current
Nfluential
Head of agency and chief strategist - consultant
In 2019 I was offered yet another position at a start-up. Nfluential is an agency
focused on developing influencer marketing strategies for brands and providing
education on the industry. We work either with brands directly or with other
agencies to deliver results for clients.
My responsibilities include but aren’t limited to:
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Industry education on influencer marketing.
Marketing and PR of Nfluential.
o Hosting and producing fortnightly industry focused podcast.
o Writing and producing fortnightly industry focused newsletter.
o Taking up industry speaking opportunities.
o Seeking out media opportunities to profile myself and the agency.
o Updating and maintaining website.
o Developing relevant surveys for market research purposes.
Developing influencer marketing strategies for brands.
Consulting influencer marketing agencies on best practice and key direction
of campaigns.
Researching and staying on top of latest industry trends and news.
Connecting and maintaining relationships with global industry experts.
Some clients that I work on:
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theSALT
Webfluential
Whisky Live
Clark and Sons
Brother printers
Hellocomputer
August 2018 – January 2019
Magna Carta Reputation Management
Consultant
After my retrenchment, I took a consultancy role at Magna Carta Reputation
Management for 6 months to assist with the MTN account.
My responsibilities included but weren’t limited to:
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Digital PR plan development for various projects.
Project management of above projects.
Influencer management.
Press release writing, editing and proof reading.
Client relations.
Media relations.
Content management for projects for digital assets.
August 2017 – July 2018
Conversations Media and Communications
Head of Consumer PR
I got the great opportunity to work directly with CEO of Conversations Group,
Vincent Magwenya as the Head of Consumer PR. The company was a start-up and I
couldn’t deny myself the experience. Unfortunately, the start-up encountered some
troubles and most of the team, including myself, were retrenched.
My day to day duties included but weren’t limited to:
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New business pitch development.
Writing, presenting and implementing PR plans and pitches.
Client relations.
Media relations.
Research.
Writing, proofing and editing of press releases.
Writing client blog posts.
Content development for digital platforms and social media.
Project management of social media management.
Influencer marketing strategy and management.
Event organising and management.
Co-ordinating production of promotional material.
Briefing clients, production teams, suppliers and the media.
Monthly report development.
Some clients that I worked on:
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Vapour Product Association (VPA)
Twisp
Distell
Matt Brown Media
Black Suppliers
September 2016 – February 2017
Magna Carta Reputation Management
Social Media and Content Marketing Director
At the beginning of September, I was promoted and moved into the digital and social
team within Magna Carta. The fairly new department aimed at moving the agency
into a more digitally focussed one and offer our clients a bigger scope of service with
digital PR in addition to traditional PR. My day to day duties included but weren’t
limited to:
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Researching and sourcing interesting content for client’s platforms that were
suitable and engaging for their respective audiences.
• Writing and editing content for different platforms.
• Finding new, exciting and engaging ways to re-package traditional PR content
for digital and social media platforms.
• Working closely with writers, graphic designers and blog writers to produce
content.
• Ensuring that all agencies (traditional PR, digital, social media, etc) were
aligned with regards to pushing out a united messaging. Included:
o Inter-agency meetings to discuss ‘hero’ messaging and content for
coming weeks.
o Ensure clear communication took place across agencies in order to
avoid misunderstandings.
o Delegating tasks to respective agencies with regards to types of
content and publishing dates and times.
• Ensuring that client was informed at all times of what was happening on
which platforms.
• Putting together strategies for new campaigns.
• Putting together campaign reports.
• Researching, sourcing, on-boarding and managing influencers for campaigns.
I was also part of the new business pitch team, which included coming up with
strategies alongside traditional PR teams for prospective clients and pitching to
potential clients.
Client focus:
Standard Bank
Magna Carta Reputation Management
Senior Account Manager
May 2015 – August 2016
I formed part of the consumer team at Magna Carta. I managed a variety of clients
including a global consumer goods company, a global exhibitions company, a global
car brand, and a global alcohol brand. My day to day duties included but weren’t
limited to:
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Establishing and maintaining client and media relationships.
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Networking on behalf of clients.
Briefing team members on various aspects.
Writing, proofing and editing of press releases.
I was part of strategy and planning of campaigns.
Conceptualising campaigns.
Writing, presenting and implementing PR plans and pitches.
Project management.
Event organising and management.
Influencer management.
Working alongside African affiliates to manage clients in Kenya and Nigeria.
Co-ordinating production of promotional material.
Research.
Crisis communication.
Managing a team.
Monthly report development.
Client invoicing.
Awards won: International SABRE Award for African Consultancy of the year 2016
Some clients that I worked on:
• Chivas Regal
• P&G Fabric Care
• Datsun
• HelpOut App
October 2013 – April 2015
Ogilvy and Mather
Ogilvy Public Relations: Account Manager
As a PR account manager, I was responsible for the following:
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Establishing and maintaining client and media relationships as well as
building a good relationship with the general public on behalf of clients.
Chasing and following up on prospective media partnerships to gain positive
exposure for clients.
Consult clients about best practice and PR activities.
Briefing clients, production teams, suppliers and the media.
Conceptualising and fleshing out PR campaigns.
Implementing PR campaigns and always on strategies.
Briefing junior staff.
Compiling PR plans and presentations.
Presenting plans to clients.
Project management.
Event planning and management.
Facilitation of media requests and interviews with clients.
Research.
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Proofreading.
Press release and copy writing.
Press release and copy editing.
Compiling weekly / monthly client status reports.
Growing and mentoring junior staff.
Awards won:
• Silver PRISM Award for Campaign of the Year 2015 for work done on LG
Mobile.
• International SABRE Award for Campaign of the Year for 2015 for work done
on LG Mobile.
Some clients that I worked on:
• LG Electronics (Mobile and Corporate account)
• PPC Cement
• Reckitt Benckiser
• Darling Hair
• Cupcakes for Cancer
• The Baby House
• Adcock Ingram
October 2012 – September 2013
Martina Nicholson Associates: Public Relations Co-ordinator
I was responsible for an array of PR functions, including:
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Establishing and maintaining client and media relationships as well as
building a good relationship with the general public on behalf of clients.
Facilitation of media requests and interviews with clients.
Briefing clients and the media.
Managing and co-ordinating print and radio advertising bookings on behalf of
clients.
Project management.
Research.
Proofreading.
Copy writing.
Issuing media statements.
Arranging and co-ordinating client press conferences.
Social Media management.
Compiling monthly client status reports.
Clients worked on:
• GEMS
• Netcare
References - Available on request.
Thank you for going through my CV. If anything is unclear or you would like to know
more about me, please give me a call or pop me an email.
