ANNALEE C. PEREZ
Address: No.139 Sulucan III, Mag-asawang Sapa, Sta. Maria, Bulacan, Philippines
Mobile no: -
Email:-Skype: annie.crimson03
Summary of Qualifications
Working as an online freelancer for a hospitality company in NSW Australia, handling reservations,
sales and marketing functions, social media & website management of the property 5 hours daily
Also works as a freelance virtual assistant for an airbnb property management company with around
30 properties in Melbourne
Worked as Associate Director of Sales for 3 ½ years, with a rich experience of 18 years in hotel sales
Specializes in MICE (Meetings, Incentives, Conventions & Exhibitions) business with exposure in both
corporate room sales and banquet sales for premier hotels in the Philippines
A good team leader and a team player, self-motivated with good interpersonal skills
Achievements
PARK INN BY RADISSON DAVAO
Achievement 2014 year-end ranking amongst direct competitor set as follows:
st
o 1 rank
Market Penetration Index
o 2nd rank
Average Rate Index
o 1st rank
Revenue Generating Index
MÖVENPICK HOTEL MACTAN ISLAND CEBU
Generated a total of P1.1M revenue by running a 6-day Sales Blitz last January 2014, covering 163
Manila account contacts, securing a total of 14 leads and confirming 3 leads
Doubled the no. of Mövenpick Hotel Mactan Island Cebu’s FB likes from 3,500 to 7,000+ within 15
days by initiating the “7K FB run campaign” last October 2013
FILARCHIPELAGO HOSPITALITY INC.
Exceeded the National Sales Office’s ( NSO) MICE budget by 71% for Crimson Mactan for the period
of Jan.-Jul. 2013
Confirmed all of Crimson Mactan’s 4 MICE groups for July 2013; resulting to exceeding the NSO
MICE budget for the month by 217%
Significant contribution in exceeding NSO’s MICE budget for Crimson Filinvest by 5% for the period of
Jan.-Jul. 2013
Professional Experience
Online Freelancer – Guest Experience Office
Rejuvenate Stays, The Entrance, NSW, Australia
December 2018 to present
o Works 5 hours 6 times a week.
o Takes on booking using newbooks and updated accounting system in REST.
o Coordinates with househeeping on cleaning tasks and owners for maintenance tasks.
o Updates rates in Newbooks, Airbnb, Homeaway, Booking.com, Expedia, Aura, Travel
Victoria.
o Maintains high level of guest support and ensured guests' satisfaction during their stay.
Online Freelancer – Guest Service Office
MegaStyle Apartments,The Entrance, NSW, Australia
March 2018 to November 2019
o Reports 4 hours daily.
Handles booking reservations for 20 rooms located in Melbourne Australia in channels such
as Airbnb, Booking.com, Expedia, Agoda & Homeaway.
o Coordinates with the guests, the cleaners and with the owners to ensure smooth flow in
operations. Ensures guests are happy with their accommodation.
Online Freelancer - Head Receptionist and Head Property Assistant
Sapphire Palms, The Entrance, NSW, Australia
June 2016 to present
o Reports 5 hours daily.
o Handles reservations, promotions, sales and marketing functions, social media & website
management of the property.
Duties and Responsibilities:
Handles reservations, sales and marketing functions, social media & website management of the
property.
Assistant Director of Sales
Park Inn by Radisson Davao
April 2014 to March 2015
Duties and Responsibilities:
o Directs the sales team and achieves hotel revenue, profit and customer satisfaction goals by
developing and implementing strategies to increase hotel awareness and sales
o Closely coordinates with the Manila and the Cebu Sales team to achieve revenue goals
o Maximizes productivity by ensuring that sold business is aligned with the Hotel’s revenue
optimization strategies
o Increases the hotel’s account portfolio by maintaining the existing accounts and by securing
new ones
o Closely coordinates and synergizes with the SMX Convention Center to maximize hotel
revenue
o Handles and monitors all Manila-based accounts, VIP groups, concerts and bookings from
the SM affiliates.
o Assists in in the preparation of the month-end reports and the hotel’s yearly business plan
o Implements cost-saving measures within the department
Director of Sales (Manila Sales Office)
Mövenpick Hotel Mactan Island Cebu
Sep. 2013 to Feb. 2014
Duties and Responsibilities:
o Oversees the day to day sales activities of the Manila Sales Team and closely coordinates
with the Cebu Sales Team
o Monitors group leads and propels confirmation by ensuring that all vital information are
secured, the most ideal value-proposition is presented and utmost assistance in anticipating
the client’s needs is extended by the Sales Managers
o Prepares the 3-months sales forecast per segment every week, mainly keeping track of the
movement of Group Business vs. budget
o Regularly keeps both the Manila and the Cebu Sales Team abreast of the hotel’s 3-month
forecast vs. budget; promotes assertiveness to meet sales goal
o Ensures that the group leads summary is updated on a weekly basis and the accounts
database on a monthly basis
o Promulgates and implements policies and procedures vital for the smooth operations within
the department
o
Implements cost-saving measures within the office
Associate Director of Sales (National Sales Office)
. -- the managing company of:
o Crimson Resort & Spa, Mactan
o Quest Hotel & Conference Center, Cebu
o Crimson Hotel Filinvest City, Alabang
Sep. 2011 to Aug. 2013
Duties and Responsibilities:
o Maximizes revenue generated by FDC Hotels, grows share and enables hotels to meet
and/or exceed their revenue and goals
o Assists in the preparation of the hotel’s business plan and yearly sales budget
o Works with direct reports in National Sales Office (NSO) to develop strategy that supports
account retention, penetration and prospecting activities
o Engages the various sales managers to leverage their corporate selling roles and customer
relationships
o Coaches the sales team to enable continuous talent development
Banquet Sales Manager
Dusit Thani Manila
Feb. 21, 2011 – Aug. 15, 2011
Sales Manager
Crowne Plaza and Holiday Inn Galleria Manila
August 2008 – Feb. 20, 2011
Room Sales Account Manager
Pan Pacific Manila
March 2006 – July 2008
Banquet Account Manager – Corporate Accounts
Pan Pacific Manila
September 2004- March 2006
Banquet Account Executive – Social Accounts
Pan Pacific Manila
January 2003 – Sept. 2004
Banquet & Catering Sales Administrative Assistant
The Palm Hotels – Executive Plaza Hotel,
Palm Plaza Hotel & Las Palmas Hotel
August 2001 – January 2003
Food & Beverage Coordinator
Palm Plaza Hotel & Las Palmas Hotel
July 1999 – August 2001
Food & Beverage Coordinator
Palm Plaza Hotel
April 1997– July 1999
Management Trainee II
Shakey’s EDSA Central
January 1997 – April 1997
Management Trainee I
Shakey’s Broadway
July 1996 –January 1997
Educational Profile
College
Bachelor of Science in Hotel & Restaurant Management
University of Santos Tomas
Espana, Manila
1992 – 1996
Secondary
Sacred Heart Academy
Sta. Maria, Bulacan
1988 – 1992
Primary
St. Paul School
Sta. Maria, Bulacan
1982 – 1988
Personal Profile
Full Name
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Permanent Address:
Age
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Sex
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Nationality
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Annalee C. Perez
No. 137 Sulucan III, Mag-asawang Sapa, Sta. Maria, Bulacan, Philippines
43 years old
October 19, 1975
Sta. Maria, Bulacan, Philippines
Female
Single
5’5”
Filipino