Senior Product Manager with marketing background. Over 15 years of experience working with both product
and outsourcing companies and in diverse teams. Hands-on experience developing multiple products, mostly
CRMs and software utilities. Passionate about software and the people who use it.
General information
Full Name: Anna Sydorenko
Professional experience: 15 years
Location: Ireland, Dublin
English: C1
LinkedIn: https://www.linkedin.com/in/annasidorenko/
Workload: full-time (remotely)
Education: Zaporozhzhya National University, Cambridge School of English, TU Dublin (postgraduate)
Core skills
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User stories
Requirements development
Mockups creation and prototyping (Figma)
BPMN diagrams
Task description and acceptance criteria, acceptance testing
Managing the development process
Professional experience
Gearheart
Business Analyst (2020 - 2022)
Working remotely creating requirements for different products, mostly CRMs, including
● https://www.smartsuite.com/ No-code CRM allows to plan, track, and manage any type of work
● Timer - a time tracking CRM designed for managing software development processes
Smartsender
Product Owner/BA (2017 - 2020)
Managing full-cycle development team
Worked directly with senior business executives as well as regular end-users
Elaborated road maps, responsible for product delivery
Performed gap analysis of business processes, eliciting requirements, creating PRDs and SRSs
Wrote MySQL select queries to enable product decisions
Organised User Acceptance Testing (UAT) processes and participated in QA activities
Mobisoft
Product Owner (2017)
Managed developing process (scrum, kanban)
Lead team of 12 developers
Managed product development strategy and vision
Cooperation with billing, marketing & support teams in terms of product health & development
Market and competitors research and analyse
ZEO Alliance Corporation
Biz Dev (2016) - Project: http://zoomsupport.com/
Identified and developed alternative traffic sources and monetisation models
Grew this b2c channel to $30k spend with positive ROI (ZS previously worked only with traffic from other
ZEO products):
● Created and trained a separate team for b2c traffic
● Acted as a communication hub between stakeholders and contractors, engineers and suppliers,
marketing team and designers
CEO (2013 - 2016) - Project: Zdated
Established a new IT enterprise (Zdates S.A.)
Vision and mission development
Market research and evaluation
Outlined the primary business model and required company structure
Created detailed business, pricing, staffing, marketing plans, KPI and Gantt Chart based implementation
roadmap
Negotiated with investors, partnership building with third-party players and control over all legal and
financial contracts and issues; team hiring, coaching, building and development
Main achievements:
● the company reached a breakeven point in 1,5 years
● A great team of 37 highly professional employees
Head of PPC Department (2011 - 2013) - Project: http://mackeeper.com/
Launched, managed and optimised Adwords campaigns
Increased search campaigns ROI from 40% to 560% and NET profit from $4,000 to $300,000 monthly;
display campaigns ROI from 70% to 150% and NET profit from $15,000 to $250,000 monthly.
Increased average CTR of search campaigns 7 times, display campaigns 4 times. Launched localised
campaigns (Spain, Denmark, Norway & other countries), avg NET $30,000
Worked with Google merchant program, Bing & Yahoo (inc. Yahoo Japan), CPA traffic networks;
Launched, managed and developed Facebook remarketing campaigns
Hired and lead a team of PPC managers who secured Google Certificates
Cupid Plc
Mobile Marketing Team Lead (2011)
Delivered mobile traffic for WAP sites/applications (Google AdWords, Mobile Advertising Networks,
Affiliates), SEO, research and experimenting with new sources of traffic (YouTube, Mobile Catalogs), a
database of leading mobile networks
Delivered traffic from social networks (e.g, Facebook), launched, managed and developed PPC campaigns,
creatives, funnel & LPs optimisation, a database of main advertising rules and axioms
Handled all mobile marketing for mobile applications, team lead of mobile marketing unit.
PPC Manager (2010)
Delivered traffic for dating sites from search (Google, Yahoo, MSN) and content networks; launched,
managed and developed PPC campaigns, creatives, funnel and LPs optimisation
Launched and developed customer contests, integrating the system
Ecommerce Corporation
Technical Support Manager (2008 - 2010)
Managed technical support team, pre-sales consulting of potential customers, web design and domain
registrations, resolved a wide variety of technical and billing issues related hosting services, provided
technical assistance to clients via live chat and e-mail, conflict resolution, creating technical/sales manuals;
verified customers’ orders, working with the fraud check system
Pss, here you can get to know Anna better.
