Anna Patricia Medina

ANNA PATRICIA MEDINA PEREZ Mexico City- e-mail:-https://www.linkedin.com/in/annapmedinap Objective: Develop my knowledge and skills with new and innovative projects, where I can analyze diverse situations, identifying new business opportunities or solutions and practicing foreign languages, with the aim of implement new business strategies for steer a company toward its economic growth and success on the medium and long-term. Jan 2015Current Small and Medium Companies Consultant (Freelance) During the last three years, I have worked as independent Consultant. I have the strong purpose of helping small/medium companies (PYMES) to achieve their business objectives. First, I work into a general diagnosis, analysis of different metrics or KPI's and afterward I suggest the best solutions or opportunities. When, If need it I execute the implementation of the solutions suggested. The business fields where I have provided my services are: ü Finance and Project Valuation ü Strategic Planning ü Sales and Commercial Strategy ü Marketing Strategy ü HR Management ü Start-up Business Development Among my list of projects, I can highlight the following : -Fashion Apparel Builder (FAB) : Global Consultancy strategy and Reestructuring -Operadora CENTRAL de Estacionamientos: Finance Profiile Recruitment (Audit team, Accountants, etc). -Arrendadora TAVAT: Job Profiles Evalua2on and Finance Team Recruitment. -OPS Financiamiento: Assets Appraisal and Commercial Strategy. -Edivers: Organisa2onal Development Plan for Finance Department in the Mexican Central Bank (BANXICO) and Commercial Strategy. -Omkara: Profitability analysis of their customers. -Startblueup: Business Model Development for Mexican StartUps and Project Leader for Interna2onal Accelera2on Program Development (Joint Venture with a french Business Accelerator - Novarius Consul.ng) . Jan 14Dec 14 UNIFIN (Leasing, Credit and Factoring) Appraiser of Leaseback assets and Marketing of second-hand assets - México • • • • • Asses the worth of all kinds of assets (machinery, equipment, drill, furniture, cranes, etc.). Determine an asset value through cash flow potential, market prices, acquisition and replacement cost, deprival value, etc. Invoices Confirmation and research information with worldwide manufacturers and providers. Advertising, promotion and sale of second-hand assets (websites, newspapers, etc.). Organization of two auctions. Achievements: ü Stop fraud a+empts. ü Valua2on of more than 200 types of assets. ü Sell of 80% of second-hand assets in stock. May 11May 13 Emailvision /Smartfocus Software as a Service Marketing Executive - Spain • • • • • • • Develop and implementation of Marketing Plan 2012 and 2013. Marketing strategy: Research analysis; Marketing campaigns (e-mailing, banners, etc.); Brand positioning; Updating marketing tools and content management in Spanish; Strategic Alliance building. Marketing Budget control (P&L) Community management. Relations with partners (advertising agencies, associations, etc.) and with customers (quality surveys, testimonials). Managing global events (seminars, tradeshows, customer events, etc.). Support for new products launched. Documents translation: French-English-Spanish. Achievements: ü Crea2on of Marke2ng department in Spanish offices. ü Save 15% on annual budget for 2011 and 12% for 2012. ü Close Alliance with The Marke2ng Associa2on in Spain and IAB Spain (Digital adver2sing and communica2on). ü Marke2ng campaign for receiving the prize as the Best email Marke2ng supplier in the eAwards Spain 2011. ü Increase by 5% of sales in 2011 and 3% through marke2ng direct efforts. Hipotecaria Total (Mortgage Loan Securization) Nov 09Sep 10 Business Development Analyst- Mexico • Analysis and Development for a New Product. • Point of contact with customers. • Financial Statements Analysis. • Reports and documents elaboration for customer and third parties. Achievements: ü Support for the deal between the company and Infonavit for a new Collateralized Debt Obliga2on (CDO) - Infonavit Total (CDVITOT11U). ü Project management of a New Report Generator for customers Sep 08Oct 09 HSBC Insurance Specialized Graduated Program (SGP) - Mexico New products development: Planning, development and launch of a new financial product; Development of the marketing and sales strategies for a new financial product; Negotiation with suppliers. • Project Manager: Claims Department Automatization and change of collect process with the CoInsurer partners. • Analysis : To generate statistics and information about Claims (Life and Damages). Achievements: ü Create First Damage Insurance Product sold through websites. ü Claims Department Automa2za2on. ü Change of Co – insurance scheme among HSBC Mexico, AXA and Mapfre as an audit point required for HSBC Headquarters (UK). Education:- - 2016 Master of Science in International Finance ESC Rennes School of Business France (Top 5 Student thesis) Bachelor in Finance and Business Tecnológico de Monterrey ITESM Mexico (Graduated with Honors) Diploma in Fahion Business Management CENTRO diseño – cine – televisión Creative Industries- Mexico Skills: ü Business Oriented ü Multicultural ü Self-sufficient and decision making capacities ü Focused on results ü Analytical and crytical thinking ü Problem solving ü Social Skills and team-work ü Adaptability ü Proactivity Languages: English Proficient user Reading/ Writing /Speaking Conestoga College , Ontario, Canada French Proficient user Reading/ Writing /Speaking CIREFE, Rennes, France Basic level Reading/ Writing /Speaking CELE, UNAM, Mexico Portuguese Computer competences: ü Microsoft office (Excel Proficient) ü SAP ü CRM: Salesforce, Hootsuite ü Reuters ü Económatica ü E-views ü Photoshop ü In-Design ü Prestashop Hobbies: Aerial Dance Sports Fashion Travel Music Movies