Anna Mlandi

Anna Mlandi Email:-| Phone no. - PROFILE SUMMARY I am a results-driven digital marketing manager with extensive experience in building, maintaining, and running successful digital marketing campaigns. I bring forth broad marketing knowledge, coupled with focused campaign experience. adept at creating and implementing client-centered, successful campaigns aimed at improving brand awareness and presence. experience in leading teams of marketing professionals to meet and exceed digital marketing goals. I have the ability to thrive in pressure situations whilst working to strict deadlines without compromising on the quality of work delivered. I am currently looking for a suitable position with a company where outstanding performance is recognized and where I can work on a variety of high-profile projects through self-motivation and teamwork. WORK EXPERIENCE Digital Marketing Manager - Edge & Motion, Currently Duties and Responsibilities ❖ Developing suitable digital marketing strategies based on clients' business models ❖ Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement ❖ Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly ❖ Assessing clients' current digital marketing strategies and suggesting improvements accordingly ❖ Performing SEO audits to identify various issues impacting clients’ search engine performance ❖ Identifying new opportunities to encourage customer engagement ❖ Set, plan and implement social media and communication campaigns and strategies ❖ Coordinate with Marketing, PR and Communications teams ❖ Monitor, track and report on feedback and online reviews ❖ Organize and manage events to boost brand awareness ❖ Managing existing and onboarding clients Key Projects • Kenya Roads Board: Managing social media accounts i.e. Creating social media calendar & scheduling using sprout social , Developing & Managing digital Campaigns, Website revamp proposal & overseen the project implementation, Managing all timelines for graphics, editorial, website updates. • H_art The Band: Organize & Manage events, Manage Social Media Pages, Create content strategies on Black & White online campaign • Estee Lauder: Manage Social Media Breast Cancer Campaign, Manage Influencer Marketing i.e. Outsource Influencers, Influencers Brief, Compile Campaign Report • Kalasha Awards 2021 & 2022: Event Proposal Execution ( Pre-event, during the event & post event ), Event Branding Strategy, Social Media Hype Digital Project Manager Agency Africa, December 2018 to March 2020 Duties and Responsibilities: ❖ Effective & efficient management of resources at my disposal and effective coordination with clients ❖ Flexibility, Initiative and responsible for planning and delivery of client project ❖ Timely & Efficient management of special projects ❖ Co-ordinating & Prioritizing to keep track of Project Stages for each client and billing for respective stages ❖ Proactively seeking and developing new opportunities for the existing client accounts ❖ Ensuring all maintenance work is done properly and in a timely manner ❖ Liaising with the entire team in dealing with Customer Complaints and resolve in win-win outcomes ❖ Overseeing the project’s financial budget, notifying stakeholders of key cost implications, changes to budget, spending and cost changes ❖ Identifying and implementing KPIs and project milestones ❖ Planning digital campaigns from the initial stages through to final delivery ❖ Managing and optimizing CTAs, landing pages, and the lead generation forms ❖ Ensuring all monthly and quarterly maintenance reports are done timely ❖ Track, report, and analysing website analytics ❖ Coding & Sending of mailshot Key Projects • Goodlife Pharmacy & Oshwal Wholesalers: Managing digital campaigns, setting up google ads, social media ads, setup SEO keywords & monitoring, dispatching newsletter/eshots via mailchimp, managing website content updates, • Ole-Sereni Hotel & Emara: Emara website proposal & overseen the project to completion, Monthly website reports, digital strategies to increase traffic & leads • Sarova Hotel: Code & dispatch newsletter, evaluated website mobile performance & SEO rankings Frontend Web Developer; Creative VMLY&R, Aug 2015 to December 2018 Duties and Responsibilities: ❖ Develop functional and appealing web & mobile based applications based on usability ❖ Provide website maintenance & enhancements ❖ Use a combination of mark-up languages to write web pages ❖ Worked on new and existing micro-sites, landing pages, and templates & provided guidance & troubleshooting support to clients ❖ Tested front-end code in multiple browsers to ensure cross-browser compatibility ❖ Maintain graphic standards and branding throughout the product’s interface ❖ Stay up-to-date on emerging technologies ❖ Promote usability best practices Email Marketing ❖ Create email marketing campaigns to promote products or services ❖ Design and implement direct email marketing campaigns ❖ Proofread emails for clarity, grammar & spelling ❖ Assisted in the monitoring & reporting on website traffic and performance ❖ Ensure mobile-friendly email templates ❖ Upgrading our email templates using graphics, personalization and advanced features ❖ Ensuring prompt and accurate communication with clients via email to minimize unsubscribes ❖ Create email databases for lead generation ❖ Analysing campaign performance and suggests improvements ❖ Ensuring emails follow industry policies and best practices Key Projects • EABL: Managing website content • Occidental/ Big Square/ Crownpaints : Frontend website Design & Coding Office Administrator; Kenya Broadband Solutions Limited, Jan 2014 - July 2015 Duties and Responsibilities: ❖ ❖ ❖ ❖ ❖ Enhancing the office staff’s ability to manage and organize office effectively and professionally Inputting, filing and managing the data that is stored within the organization's office system Filing in the proper way and filing standard Ensuring that the outgoing and incoming mail is allocated to the right department within organization Organizing and assist fellow employees with meetings, conferences and direct telephone calls ❖ when required ❖ Managing and maintain the filing system that has been implemented into the organization e.g. Information systems ❖ Ordering of equipment, office supplies and other inventories that are required ACHIEVEMENTS ❖ Joined Creative VMLY&R, Aug 2015 as an intern & was promoted to a Frontend Web Developer on November 2015 ❖ December 2018 joined Agency Africa as a Digital Project Manager ❖ Surpassed contribution target during the Estee lauder campaign by 25% ❖ Increased social media traffic on Kenya Roads Board by 50% during the bi-annual report review session ❖ Identified new autoposting solution to cut social media time spent by 35%. ❖ Launched SEO campaign for high volume and long-tail keywords that generated 8,000 unique visitors in a month EDUCATION 2015 August Nairobi Institute of Business Adobe Package Attained Distinction, 2013 May – August Nairobi Institute of Business Diploma in Web Development Attained Distinction, 2010 Nov. Mombasa Baptist High School Kenya Certificate of Secondary Education SKILLS Microsoft Suite | Photoshop | Frontend Frameworks | HTML/CSS| Wordpress | SEO Knowledge | Google Analytics Knowledge | Google Ads Knowledge | Paid Acquisition ( Facebook, Instagram, Twitter Polls ) | Email Marketing HOBBIES ❖ Swimming | Travelling | Reading Books REFEREES ❖ Ms. Eudia Kariuki Project Manager & Operations Support , Digital Divide Data - Nairobi, Kenya ❖ Mrs. Lucy Nzisa Account Executive, Zilojo - Nairobi, Kenya ❖ Mr. Brian Gatarwa Senior Frontend Website Developer, Creative VMLY&R - Nairobi, Kenya