Anna Kozlowska

ANNA KOZLOWSKA SUMMARY WORK EXPERIENCE Data-driven professional with 5+ years of international experience in healthcare and FMCG, combining deep business understanding with strong technical capabilities to deliver clean, reliable, and actionable data solutions. Skilled in managing and transforming large datasets, developing automated reporting workflows, and designing dashboards that answer key business questions. Experienced in data cleaning, validation, and analysis, with a focus on translating data into strategic insights that drive smarter decisions, operational excellence, and continuous improvement. Business Effectiveness & Customer Operations Manager, Eli Lilly 01/2024 - Present Enhanced commercial effectiveness across 10+ CEE countries by developing scalable insight tools, CRM dashboards, and training programs to strengthen commercial capabilities and brand growth Streamlined sales operations and delivered tailored insights regionally; co-launch of an Aldriven project in CRM, including UAT testing, user training and adoption Shaped promotional strategy by leveraging CRM and market insights, enabling reach expansion, deepening existing segments, and recalibrating relationships via interaction KPIs Improved omnichannel effectiveness and reduced promotion costs by translating analytics into actionable business recommendations Defined performance metrics and visualization frameworks to align sales and marketing teams on measurable goals and outcomes Led CRM, analytics, and data reporting for the local launch of a blockbuster brand that revolutionized its therapeutic area and boosted industry market growth Facilitated collaboration between internal teams and external experts to elevate data literacy and enable informed, analytics-based decisions Global Consumer Insights Manager, Europanel | Kantar Worldpanel 12/2020 - 07/2022 Developed Power BI dashboard consolidating global consumer data from multiple sources; led end-user training to drive adoption and maximize impact Co-developed global data model, contributing to the business transformation into a datacentric organization Delivered market intelligence on brand performance, competitive landscape, distribution, and customer demographics Quantified market opportunities to guide strategic and tactical decisions; built forecasting tool that uncovered a $3M growth opportunity Developed innovation strategies for categories and brands; supported product launches by identifying optimal product formats, target group, and distribution channels Led end-to-end global research projects from proposal stage through execution to delivery and post-evaluation Global Client Executive, Europanel | Kantar Worldpanel 10/2019 - 12/2020 Designed and facilitated global, regional, and country-level reporting for multinational clients, integrating qualitative and quantitative data from multiple sources Managed global account portfolio, consistently exceeding financial targets by 15-20% through strategic insights and growth identification Created story-driven reports and dashboards delivering actionable business recommendations that informed brands strategies and tactical execution Leveraged data insights and strengthen market intelligence, through case studies and consumer trend reviews Global Business Development, Europanel | Kantar Worldpanel 07/2018 - 10/2019 Identified and mapped stakeholder networks, building strategic relationships by aligning with their objectives and business functions Leveraged innovative solutions to uncover process alternatives and underserved markets, driving cost savings and profitability Translated business challenges into research proposals; negotiating scope, deliverables, timelines, and budgets with internal and external stakeholders Managed global research projects (tracker and ad hoc) while streamlining onboarding, training, and documentation EDUCATION Data Analytics Warsaw University of Technology, Poland - Front-End Web Development & UX Design University of Birmingham, UK - BA (Hons) International Marketing Glasgow Caledonian University, UK - Erasmus Exchange Programme Universidad de Alicante, Spain KEY SKILLS Power BI SQL Python AWS - Redshift Tableau Alteryx Salesforce CRM Microsoft Office JIRA HTML/CSS/Java/React -