A NNA B EVER
www.linkedin.com/in/anna-bever
604 Baylor, Bentonville, AR 72712 |-| -
DIGITAL MARKETING STRATEGIST
Creative, resourceful marketing candidate with a passion for product,
customer, and marketing analytics. Actively seeking greater challenges in
digital/product marketing where understanding of global competitive
landscape,
effective trend
analysis,
excellent
cross-functional
communication, and curiosity is valued.
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Ability to be the voice of the customer, identify current trends, develop
solid marketing concepts that expand product awareness, and
prioritize complicated and uncertain timelines. Knowledgeable of
product procurement, ecommerce and online social media marketing
concepts.
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TECHNOLOGY: Google AdWords and Google Analytics Certified; Basic
knowledge of HTML, CSS; Highly skilled in Excel, MS Office, Retail Link –
POS System
P E RFO RMA N C E C O MMEN T S
“You rank well with your merchants in
helping set and execute seasonal
strategies.”
“You work well with entire team to build
efficiencies within the process. You had a
great year moving from merchant to
product development, learning a new
category in record time.”
“Anna is extremely open to all changes,
able to handle/work with different
personalities.”
E DU CAT I ON
M.B.A. – University of Edinburgh, Edinburgh, Scotland, UK – Nov 2018
Emphasis in Strategy; Dissertation in Digital Consumer Behavior
B.S., Apparel Studies/Minor: Marketing – University of Arkansas, Fayetteville, AR - GPA, Honors College Fellowship Recipient
International Studies in Tanzania, Greece, Turkey, Italy
C OR E C O M PE T E NCI E S
Data Manipulation/Data Insights ö Root Cause Analysis ö Industry Trend Analysis ö Resourceful
Cross-Functional Team Collaborator 4Problem Resolution Strategist 4 Skilled Communicator/Listener
Embrace Cultural Diversity ö Cross-Cultural Trend Analysis ö Staff Leadership & Development
Marketing/Merchandising 4Product Development4 Private Label Products
P RO FE S S I O NA L E X PE RI E N CE
SENIOR SALES ANALYST | Amplify Retail Consultancy | Oct 2018 - Current
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Deliver accurate and timely weekly sales reporting and decision-support analysis
Responsible for ad hoc reporting based on business needs and goals in ambiguous environment
Analyzed market through competition benchmark with no direction or prior knowledge of category
Partnered with marketing to engage potential brands on mobile ad-tech client
FULL-TIME MBA STUDENT |University of Edinburgh, Edinburgh, Scotland, UK | Sept 2017 to Nov 2018
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Recently completed MBA with emphasis in Strategy; gained valuable leadership insights into international
business strategies in the context of consultancy and digital product
PRODUCT DEVELOPMENT MANAGER | Walmart Headquarters, Bentonville, AR | Feb 2016 to Aug 2017
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Provided strong industry leadership in product development for one of the largest big box and online retailers in
the United States.
Collaborated with 19 global suppliers in development of private label and branded product.
Managed highly complex, overlapping seasonal calendars focused on seasonal product development and
procurement.
A NNA B EVER
PAG E 2
604 Baylor, Bentonville, AR 72712 |-| -
Supervised a staff member and provided team training and development on product development, industry
trends, and strategic marketing concepts.
Stepped up to provide support as a buyer partner and liaison within the supplier matrix that promoted the
development of product assortment.
Identified key trends, shopped competition, and worked with large supplier base to develop an assortment that
would interest consumers and increase spending within the category.
Collaborated with sourcing focused on lowering cost and creating efficiencies. Developed an assortment with
buyers that aligned with corporate cost containment and business/marketing strategies.
Strategized and developed new key opening price point big-bet items; devised/chased more than $23 million in
product in less than three weeks.
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ASSOCIATE BUYER | Walmart Headquarters, Bentonville, AR | Nov 2014 to Feb 2016
Supported the Senior Buyer Manager in purchasing operations and procurement of merchandise for upcoming
seasons. Assigned and managed multiple categories with total autonomy.
Managed 15 suppliers, buying assistant, replenishment, and planning associate.
Collaborated with marketing to provide samples of products to complete seasonal campaign planning.
Partnered with marketing staff, providing insight and current trends for assigned categories.
Contributor in growing a $900 million category 7% in sales with 5% less inventory.
Devised/delivered a complete contingency plan with suppliers that maintained accurate inventory levels despite
over-selling/under-selling plans.
Served as department lead for new stores, ensuring newly opened stores were supported with accurate seasonalappropriate inventory requirements.
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FINANCIAL PLANNING ANALYST | Walmart Headquarters, Bentonville, AR | Feb 2014 to Nov 2014
Provided forecasting acumen in sales, markdowns, IMU, inventory, turn, and more KPI metrics.
Oversaw category financials, suppliers, and cross-functional team relationships that ensured team cohesion,
facilitated markdowns, and articulated open-to-buy.
Served as Team Lead as the department’s relationship liaison with Walmart marketing.
Managed the entire budget for a newly assigned subcategory.
Analyzed and oversaw $110 million budget through a +3% comp sales year.
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MERCHANT LEADERSHIP PROGRAM | Walmart Headquarters, Bentonville, AR | June 2013 to Feb 2014
Gained valuable industry insight into merchandise buying, consumer trends, marketing concepts, and operations
excellence. Rotated into each area of merchandising within Walmart’s version of a buyer training program.
Completed the final capstone project at the end of the program, working in a team environment and delivering the
presentation to C-suite leadership before being placed into the Financial Planning Analyst role.
Rotated positions throughout the store including operations, pricing, replenishment, planning, category
management, and buying.
Successfully increased ROI by +15% by identification of a productivity issue and right-sized the associated programs.
Directly responsible for buying $18 million in holiday features, gaining insight into supplier cost containment and
negotiation strategies.
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V OL U NT E E R I S M / A FFI L I AT I ON S
MENTOR | Big Brothers Big Sisters | 2015 to Present
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Serve as a positive role model for an at-risk child. Focus on improving the child’s self-confidence, motivation
about education, and promoting excitement for the future.
Member – Edinburgh Running Network (ERN)
Runner participant in 1 marathon and 5 half marathons
