Ann Sabu Joseph

ANN SABU JOSEPH MARKETING AND CORPORATE COMMUNICATIONS Bengaluru, India - - ABOUT Highly driven leader with a commanding track record of 11+ years managing marketing and communication campaigns for the Finance, FMCG, Technology, and Retail sectors across India, Hong Kong, Singapore, Australia and China. Excelled as a brand and communications expert, creative leader and the voice of the customer, in one. Seeking a challenging role that encourages the application of creativity and leadership skills to deliver impactful, innovative and engaging strategies across channels and initiatives. EDUCATION — MBA – Marketing, Christ University (2007 - 2009) BA – Media and Communications, Bangalore University (2004 - 2007) Executive Education Program in Marketing and Branding – Indian Institute of Management, Bangalore (IIMB) (2014) Executive Education Program in Digital Marketing – Indian Institute of Management, Bangalore (IIMB) (2015) Globally schooled across India, Tanzania and Dubai Fluent in English, Hindi, Spanish and basic French EXPERIENCE IN BRIEF December 2016 - Present Vice President and Asia Pacific (APAC) Head • Communications and User Engagement • Goldman Sachs (GS) August 2012 - December 2016 Head • Marketing and Corporate Communications • Resil May 2009 - May 2010 Senior Executive • Merchandising • Target HIGHLIGHTS    CORE COMPETENCIES – Exceptional Verbal, Written and Presentation Skills Leadership Delivery Excellence Self-Starter Team Player Nimble and Responsive Matrixed Stakeholder Management Prioritization      Developed measurable communications strategies and initiatives, aligned with business objectives, for both internal and external audiences. Led go-to-market strategies for a suite of business and consumer products for the financial, personal care, home care and textile sectors across Asia Pacific (APAC). Spearheaded and implemented robust communication frameworks across APAC. Lead the delivery of a consistent brand and messaging strategy through impactful, innovative and engaging programs, channels and initiatives. Adept at agency and media relations, driving superior creative output, enhancing the product brand and driving business results (growing consumer base, adoption and revenue). Highly entrepreneurial with an “owner” mindset and strategic approach to problem-solving, while optimizing existing resources and driving operational and commercial efficiencies. Trusted advisor and guide to senior leadership, global and regional stakeholders within a highly matrixed structure. Strong organizational skills with the ability to prioritize and balance multiple projects while maintaining delivery excellence and tight deadlines. KEY RESPONSIBILITIES December 2016 - Present Vice President and Asia Pacific (APAC) Head • Internal Communications and User Engagement • Goldman Sachs (GS)          Drove global and regional internal and external communication campaigns impacting 35,000+ employees and 2000+ vendors spanning spend management, security, technology and real estate. Led the end-to-end marketing, communications and integrated change management campaign touching 7000+ employees for the launch of GS’ largest office in Asia Pacific, a USD 250 million project spread across 1.2 million square feet. Led the conceptualization, creation, and marketing of GS’s first external vendor portal “Our Vendor Program”, with focus on user experience, website design, content creation and partner outreach to boost the firm’s external relationships. Co-designed the “Voice of Customer” initiative to achieve an efficient, data-driven intersection between products and services, and end-user requirements. Drafted simple, relevant and impactful articles, videos, blogs and executive messages to support stakeholder priorities and drive people engagement across various platforms including web, social media, advertising, public relations and sales materials. Worked with local field teams, business unit leaders, subject matter experts, sales teams, and external agencies to create, revise and execute company messaging and development of content library. Executed town halls, information sessions, expos and executive programs in line with communication strategies involving HR, wellness and security across APAC through a strong delivery network, supporting regional nuances. Drove change management campaigns by empowering groups of change agents, equipping them with toolkits and templates and developing mechanisms for two-way communication flow such as engagement sessions and global, third-party verified surveys. Analyzed and reported on content and channels efficacy to continually improve communication strategy. August 2012 - December 2016 Head • Marketing and Corporate Communications • Resil     Led marketing and corporate communications for Resil in close collaboration with scientific product developers and sales teams to launch numerous business-to-business and business-to-consumer brands through extensive collaboration with PR agencies, digital marketers, creative agencies and vendor partners. Effectively managed and implemented more than 200 communication campaigns to businesses and consumers. Owned, planned, and delivered integrated marketing campaigns to drive usage and adoption. Led the end-to-end process from generating a creative brief in close collaboration with technical experts and leadership while overlaying industry and consumer insights, through to creative execution. Revamped the 20-year-old corporate brand at Resil and developed numerous print and web-based campaigns to drive brand recall. Developed actionable insights from data and user research to define positioning for corporate brand and suite of home care, personal care and automobile products.   Developed holistic go-to-market media strategy and media channel mix. Proposed strategic solutions about the continuous quality improvement of communication channels. May 2009 - May 2010 Senior Executive • Merchandising • Target   Forecasted demand and managed inventory for 1750 Target stores to drive improvement of stock and allocation through continuous collaboration with forecast experts at Target’s headquarters in Minneapolis. Led the strategy and execution for “Shareware” a knowledge sharing platform at Target across multiple teams to drive transparency and simplify the end-to-end process flow. AW ARDS Innovation Award – Goldman Sachs (2021) Superior Client Excellence Award – Goldman Sachs (2020) Senior Group Manager’s Award – Target (2010) Best Manager Award (2009)