Ann Rey Bajar-
-
P R O FESSIONAL P R O F I L E :
Has the ability to see the"big picture", think multi dimensionally and craft innovative
solutions
Monitors and emphasizes the effective use of resources to achieve cost effective
outcomes.
Applies knowledge when exercising and recommending sound judgement in
identifying range of solutions or courses of actions.
Meets with willingness, the challenges of change on one's role or work team and
encourages and supports others to do the same.
Ability to create a high performing organizational culture that is purpose driven,
results-based, client focused and team oriented.
C O R E COMPETE N C I E S :
Marketing communications plan including strategy,goals, budget and tactics
Media relations strategy
Budget Preparation and Management
Business and Creative Writing
Customer Service and Support
People Management and Development
Project Planning, Scheduling and Management
Social Media management and marketing
Supplier Sourcing and Contract Negotiation
Administrative duties
Events and Logistics Coordination
P R O FESSIONAL E X P E R I E N C E:
DEPT. HEAD-MARKETING
|
SM SUPERMALLS
|
SEPT 2017 - PRESENT
Lead the marketing department in the conceptualization, implementation and
development of marketing campaigns and strategies that supports the company's
operations and initiatives.
Develops thorough understanding of the brand's positioning and target market and
ensures that brand identity is consistent in all campaigns and communication channels.
Manage the annual advertising & promotions budget of Marketing department.
Supervises and monitors the implementation of approved programs to promote a positive image
of the company.
Monitor and report on effectiveness of marketing campaigns
Maintain and manage social media presence
Works with various business unit and departments on the communication requirements
of various projects and initiatives.
ASST.TRADE MARKETING MANAGER |RICHPRIME GLOBAL INC.|AUG 2016 - AUG 2017
Negotiates directly with the Account on the space acquisition and entry of the new
brands.
Works closely with the Brand Managers in order to supervise all key accounts approval
for marketing space acquisition, promotional activities and experiential events.
Owns responsibility for the development, execution and performance of all trade
marketing related programs designated to hype branding and sales.
Spearheads special and seasonal settings designs in line with the requirements of the key
accounts.
Responsible for supporting the business in the development of retail strategy.
Leads the execution of all branded content at the shopper level by collaborating closely with
external agencies and cross functional teams across Sales and Marketing.
Drives, monitors and supports execution of all marketing activities in the relevant
channels.
A C A DEMIC BAC K G R O U N D :
WO R K HISTORY :
EVENTS MANAGER
UNIVERSITY OF SANTO TOMAS
ONE KING CREATIVE COMMUNICATIONS INC|-
BA MAJOR IN COMMUNICATION ARTS, 2001
PROGRAM ADMINISTRATOR
R E C OGNITIONS :
GMA NETWORK INC | 2015
ASST. TO PRODUCTION DESIGNER
ASIA PACIFIC STEVIE AWARDS- BRONZE (JUAN
FUN ADVENTURE)
GMA NETWORK INC |-
SENIOR PRODUCTION ASSISTANT
PHILIPPINE QUILL AWARDS- JUAN FUN
ADVENTURE
GMA NETWORK INC |-
SEGMENT PRODUCER/WRITER
BEST BRAND MARKETING MANAGER -2018, 2019
& 2020
GMA CH.11 | 2006
D I G ITAL SKILLS :
C E R TIFICATIONS :
MS OFFICE
PUBLIC RELATIONS SPECIALIST -LINKEDIN
Word
Excel
Powerpoint
Outlook
LEADERSHIP AND MANAGEMENT CERTIFICATION
PROGRAM (CPro) -ONGOING
CAREER SERVICE PROFESSIONAL-2ND LEVEL
ELIGIBILITY
PROJECT MANAGEMENT TOOLS
Trello
Asana
LastPass
Slack
Basecamp
TOOLKIT FOR MANAGERIAL EFFECTIVENESS
AMERICAN MANAGEMENT ASSOCIATION- 2018
CRITICAL THINKING
AMERICAN MANAGEMENT ASSOCIATION- 2018
SOCIAL MEDIA TOOLS
Hootsuite
Facebook Business Manager
Canva
Buffer
SOCIAL MEDIA MANAGEMENT & MARKETING2018
Ann Rey Bajar
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