Ann Rey Bajar

Ann Rey Bajar- - P R O FESSIONAL P R O F I L E : Has the ability to see the"big picture", think multi dimensionally and craft innovative solutions Monitors and emphasizes the effective use of resources to achieve cost effective outcomes. Applies knowledge when exercising and recommending sound judgement in identifying range of solutions or courses of actions. Meets with willingness, the challenges of change on one's role or work team and encourages and supports others to do the same. Ability to create a high performing organizational culture that is purpose driven, results-based, client focused and team oriented. C O R E COMPETE N C I E S : Marketing communications plan including strategy,goals, budget and tactics Media relations strategy Budget Preparation and Management Business and Creative Writing Customer Service and Support People Management and Development Project Planning, Scheduling and Management Social Media management and marketing Supplier Sourcing and Contract Negotiation Administrative duties Events and Logistics Coordination P R O FESSIONAL E X P E R I E N C E: DEPT. HEAD-MARKETING | SM SUPERMALLS | SEPT 2017 - PRESENT Lead the marketing department in the conceptualization, implementation and development of marketing campaigns and strategies that supports the company's operations and initiatives. Develops thorough understanding of the brand's positioning and target market and ensures that brand identity is consistent in all campaigns and communication channels. Manage the annual advertising & promotions budget of Marketing department. Supervises and monitors the implementation of approved programs to promote a positive image of the company. Monitor and report on effectiveness of marketing campaigns Maintain and manage social media presence Works with various business unit and departments on the communication requirements of various projects and initiatives. ASST.TRADE MARKETING MANAGER |RICHPRIME GLOBAL INC.|AUG 2016 - AUG 2017 Negotiates directly with the Account on the space acquisition and entry of the new brands. Works closely with the Brand Managers in order to supervise all key accounts approval for marketing space acquisition, promotional activities and experiential events. Owns responsibility for the development, execution and performance of all trade marketing related programs designated to hype branding and sales. Spearheads special and seasonal settings designs in line with the requirements of the key accounts. Responsible for supporting the business in the development of retail strategy. Leads the execution of all branded content at the shopper level by collaborating closely with external agencies and cross functional teams across Sales and Marketing. Drives, monitors and supports execution of all marketing activities in the relevant channels. A C A DEMIC BAC K G R O U N D : WO R K HISTORY : EVENTS MANAGER UNIVERSITY OF SANTO TOMAS ONE KING CREATIVE COMMUNICATIONS INC|- BA MAJOR IN COMMUNICATION ARTS, 2001 PROGRAM ADMINISTRATOR R E C OGNITIONS : GMA NETWORK INC | 2015 ASST. TO PRODUCTION DESIGNER ASIA PACIFIC STEVIE AWARDS- BRONZE (JUAN FUN ADVENTURE) GMA NETWORK INC |- SENIOR PRODUCTION ASSISTANT PHILIPPINE QUILL AWARDS- JUAN FUN ADVENTURE GMA NETWORK INC |- SEGMENT PRODUCER/WRITER BEST BRAND MARKETING MANAGER -2018, 2019 & 2020 GMA CH.11 | 2006 D I G ITAL SKILLS : C E R TIFICATIONS : MS OFFICE PUBLIC RELATIONS SPECIALIST -LINKEDIN Word Excel Powerpoint Outlook LEADERSHIP AND MANAGEMENT CERTIFICATION PROGRAM (CPro) -ONGOING CAREER SERVICE PROFESSIONAL-2ND LEVEL ELIGIBILITY PROJECT MANAGEMENT TOOLS Trello Asana LastPass Slack Basecamp TOOLKIT FOR MANAGERIAL EFFECTIVENESS AMERICAN MANAGEMENT ASSOCIATION- 2018 CRITICAL THINKING AMERICAN MANAGEMENT ASSOCIATION- 2018 SOCIAL MEDIA TOOLS Hootsuite Facebook Business Manager Canva Buffer SOCIAL MEDIA MANAGEMENT & MARKETING2018 Ann Rey Bajar PAGE 2