Ann Kiiru

ANN KIIRU Nairobi, Kenya |-| Portfolio PROFESSIONAL SUMMARY Results-driven Digital Marketing & Branding Specialist with 5+ years of experience executing data-backed, creative marketing campaigns that boost brand awareness, customer engagement, and ROI for global and regional clients. Proficient in digital strategy, paid media, SEO, content marketing, and performance analytics. Adept at remote collaboration, cross-functional project management, and leveraging marketing technology to deliver measurable growth. CORE COMPETENCIES ● Digital Marketing Strategy & Execution ● Paid Media Campaigns (Google Ads, Meta Ads) ● SEO & SEM Optimization ● Social Media Marketing & Growth ● Content Marketing & Copywriting ● Marketing Analytics & Performance Tracking ● Lead Generation & Conversion Optimization ● Market Research & Consumer Insights ● Cross-Functional & Remote Team Collaboration TOOLS & TECHNOLOGIES Google Ads | Meta Business Suite | Google Analytics | SEMrush | Ahrefs | HubSpot CRM & Marketing Hub | Klaviyo | Mailchimp | Canva | CapCut | Adobe Creative Suite | Power BI | Trello | Slack | Monday.com | Microsoft Office Suite PROFESSIONAL EXPERIENCE 2 Digital Marketing Specialist Skywall Agency | Remote | Dec 2023 – Present ● Developed and executed multi-channel digital marketing campaigns on Google and Meta, increasing brand awareness by 40% within local markets. ● Reduced paid campaign costs by 30% through A/B testing of creatives, audience targeting, and ad copy, optimizing ROAS. ● Collaborated with design and UX teams to build and optimize landing pages, boosting product visibility by 35%. ● Leveraged Google Analytics and Power BI dashboards to monitor KPIs (CTR, CPA, ROAS), driving a 45% improvement in campaign performance. ● Created and implemented localized content strategies to enhance website engagement by 28% and reduce bounce rates by 22%. ● Managed digital content calendars and coordinated cross-functional teams using Trello and Slack to ensure timely campaign delivery. ● Adapted global brand guidelines to regional markets, strengthening cross-border brand consistency and customer relevance. Performance Marketing Lead Johannes Larsson | Remote (Sweden) | Dec 2022 – Sep 2023 ● Led paid media campaigns on LinkedIn and Google, increasing qualified leads by 50% across African and European markets. ● Improved campaign ROI by 40% via competitive analysis, budget reallocation, and creative optimization using SEMrush insights. ● Customized ad messaging and tone for cultural relevance, enhancing brand resonance by 30% among diverse target audiences. ● Negotiated media buys and placements with external vendors, securing strategic billboard and digital display locations to increase brand awareness by 35%. ● Oversaw local agency deliverables and ensured brand compliance, improving promotional content delivery efficiency by 25%. ● Reported detailed campaign results to headquarters, recommending product adjustments to enhance cross-market performance by 32%. ● Analyzed customer feedback and market data to reduce support tickets by 20% through improved product positioning and communication. 3 Digital Marketing Consultant Digicurated Limited | Remote (Australia) | Apr 2020 – Mar 2021 ● Designed and managed Facebook and Google paid campaigns, increasing lead acquisition by 45% with precise audience segmentation. ● Enhanced landing pages through consumer journey mapping, driving a 30% uplift in conversion rates. ● Conducted ongoing A/B testing of ads and targeting strategies, lowering customer acquisition costs by 20%. ● Led competitor benchmarking and market positioning analyses, improving market intelligence accuracy by 40%. ● Coordinated localized digital and print content production with creative teams, increasing brand engagement by 33%. ● Tracked and analyzed campaign KPIs using Google Analytics, achieving a 25% increase in campaign ROI. ● Streamlined agency collaboration and project timelines, improving budget management efficiency by 20%. CERTIFICATIONS ● Generative AI with LLM-Google/Coursera (Ongoing) ● Advanced Google Analytics-Google Analytics Academy ● Google Digital Marketing-Google Digital Skills for Africa ● Social Media Strategy-HubSpot Academy ● Brand and Product Management-Google/Coursera ● Content Marketing-HubSpot Academy ● Digital Advertising-HubSpot Academy ● SEO Fundamentals-SEMrush Academy