Ankur Tibrewal

ANKUR TIBREWAL Ph: - | Email:-| LinkedIn: https://www.linkedin.com/in/ankurtibrewal/ Empathy for everyone and passion for technology EDUCATION Indian School of Business (ISB) | GMAT: 750/800 Apr 2018 – Apr 2019 Post-Graduate Programme in Management | Marketing ● Bajaj Auto Scholarship recipient (95% Tuition Fee waiver worth INR 2.4M) Vellore Institute of Technology (VIT) Jul 2010 – May 2014 Bachelor of Technology, Computer Science and Engineering ● Built ‘Locking the Electricity’: A DC circuit coupled with door latch to reduce electricity wastage in hostels ● Founded Technology and Gaming Club organizing campus wide gaming tournaments and game development workshops WORK EXPERIENCE Uni Cards – Senior Product Manager & Product Manager-2 Apr 2022 – Present Leading the Co-branded credit cards charter from product pov with top Indian banks Product Ownership ● Leading the entire user experience for the co-branded credit cards, from onboarding to post onboarding along with funnel ownership ● Achieved 99% card activation rate for the delivered cards via product and kit interventions ● Led funnel optimisations resulting in 15% improvement in overall conversion ● Successfully took 2 Indian private sector banks live and working towards taking a major Indian public sector bank integration live ● Leading the effort for launching a new Digital Gold rewards value proposition for users Leadership ● Leading a team of 2 APMs, guiding them to take their individual charters to success ● Leading the program with high visibility and extensive internal as well as external stakeholder management Bijak –Senior Product Manager Feb 2021 – Dec 2021 Led the Product team and helped in building a platform of trust for agri products for agri buyers and suppliers Product Ownership ● Product owner for the marketplace platform for agri commerce between buyers and suppliers ● Re-calibrated the success metric for the marketplace product post user research ● Re-modelled the ranking logic for marketplace product to incorporate the experimentation ability Leadership ● Led a team of 2 Product Managers guiding them in their journey ● Led a team of data scientists (2), developer(2), analyst(1) and designers to crack the recommendations and personalization problem for the marketplace Meesho –Product Manager April 2020 – Dec 2020 Led the Competitive Intelligence (Pricing & Variety) charter end to end to keep platform competitive on price and variety of products Product Ownership ● Formulated and set up a metric to benchmark the platform on price & variety against competition ● Launched Price Recommendation tool for the suppliers in order to help them become competitive and drive the platform prices down ● Achieved 11.5% of overall price reduction with 50% adoption within first month of launching Price Recommendation tool ● Ideated and conceptualized Product Recommendation tool to empower suppliers to source better performing products Leadership ● Lead a team of 2 Product Analysts and enabled the business teams with actionable data to achieve the Pricing & Variety goals ● Led the user research speaking to more than 70 suppliers to understand pain points betters and build a solution that worked Swiggy – Associate Product Manager May 2019 – April 2020 Part of the New Initiatives Product Team responsible for Swiggy’s foray into new business lines Product Ownership ● Led CX and Finance vertical for Swiggy Instamart and Swiggy Genie from product side ● Ideated & initiated the commissions postpaid program for Swiggy Stores (instamart) that helped the business generate the first revenues ● Introduced prepaid wallet/cards for delivery agents to make purchase from stores Initiatives ● Initiated the Trust & Safety under CX charter to combat frauds saving more than INR 10 per order ● Introduced smart and frugal tech solutions (smart notification) to increase delivery executive efficiency by 18% Toko Innovation Studios Pvt Ltd - Founding Senior Software Engineer Apr 2016 – Jan 2018 Super School: A mobile app that provided educational content to kids in the form of entertaining videos, games, puzzles and e-books. Product Development ● Built the ‘Super School’ android app ground up and grew it to 5,00,000+ downloads with 4.5 rating ● Initiated and built ‘Super School’ iOS app on hybrid technology, saving the company $50k+/yr. on additional engineering resources ● Implemented Finite State Machine (FSM) for in-app quizzes, games and trivia that boosted user engagement by 30% ● Achieved 35% increase in content consumption by introducing offline mode after conducting user studies Leadership ● Led a team of 4 developers to develop ‘Nugget Games’ app in record time of 2 weeks, commended by the board ● Mentored 3 junior engineers and helped them transitioning into their aspirational roles of web-development and game development Zoho Corporation Pvt Ltd - Member of Technical Staff Apr 2014 – Sep 2015 Zoho’s WebNMS was a network management system that managed and monitored a network of IoT devices across, globally used by companies like Time Warner Cable to manage networking devices Initiatives & Accomplishments ● Modelled a new discovery module in WebNMS, aimed at increasing discovery speed of devices by 20% ● Developed on WebNMS’s IoT platform to manage the IoT devices remotely Team Player ● Collaborated with the team to plan, design and develop robust NMS features capable of handling 100k+ network components ● Interfaced with the designing team to redesign the UI/UX of the NMS reports page to new-age fluid graphs and improved user control ENTREPRENEURIAL EXPERIENCE Coinzak - Co-Founder & Chief Executive Officer (CEO)- https://www.coinzak.com Apr 2021 – March 2022 Coinzak was a layer between investors and Crypto exchanges to let investors take data backed decisions while investing in Crypto Achievements ● Total number of orders processed: 125K by 1500+ customers ● Total transaction value through the platform crossed INR 20M in first 6 months of launching with $0 spent on marketing ● Achieved 65% retention of transacting users MoM signaling a strong stickiness to the platform Mailzak (by Inzak Inc.) - Co-Founder & Chief Executive Officer (CEO)- https://www.mailzak.com Aug 2016 – Mar 2018 Mailzak was an Email Marketing Automation tool, an economical yet powerful tool for SMEs, startups and individual marketers Product ● Built product features like spam score & time zone scheduler, which increased the rate of emails reaching the user inbox by 11% ● Boosted the platform engagement by 27% by integrating Tone Analyzer. Mailzak was the first service to do so ● Achieved a Monthly Recurring Revenue (MRR) of ~$1000 and a 100% profitability from first month ● Successfully got Mailzak trending on Product hunt as #3 product of the day, increasing overall traffic to site by 10X Customer Success ● Led the marketing and sales efforts, customer support and brand building, increasing the userbase to 2000+ businesses ● Drove down the query response time by 80% inducing growth in revenue by 20% on upselling Nuvarsity - Co-Founder & Chief Executive Officer (CEO) Jan 2014 – Mar 2016 Nuvarsity was an EdTech platform aimed at empowering trainers and teachers to make their teaching more effective and meaningful Product ● Realized the gaps in the education industry through user research and designed the product around the pressing pain points ● Practiced impact driven entrepreneurship with aim to facilitate quality education amongst underserved population EXTRACURRICULARS AND OTHER INTERESTS ● ● ● ● Balcony gardener Ideated project ‘Locking Electricity’, a circuit solution aimed at reducing electricity wastage in hostels by approx. 172 kWh/room/yr Recorded 68+ songs on online platforms like Smule and Soundcloud and have written 100+ original quotes/short writings An intermediate level Ukulele player