Ankur Somani

Ankur Somani Mob: -, Toronto, Canada Email:- Professional Synopsis ✓ A sales and marketing professional & a consistent performer with 15 years of experience in the field of Sales, Marketing, Business Development, Strategic Planning and Customer Satisfaction. ✓ Adept at conceptualizing & following sales procedures, adopting emerging trends, addressing industry requirements to achieve organizational objectives & profitability norms. ✓ Proficient in managing sales operations, organizing promotional campaigns, building relationships with channel partners & achieving desired organizational goals. ✓ Possess excellent communication, relationship management & team building skills with dexterity in mentoring and managing sales teams and varied matrix of products and business models. Core Competencies / Skill Set Channel Management Dealer Development Sales Promotion Corporate Sales Financial Management Strategic Planning Data Analysis Customer Satisfaction Team Management Career Highlights Company : Tata Motors Limited (July 2011 ~ June 2019, India) Designation : Lead – Network Management, North India (April 2014 ~ June 2019) Key Responsibility Areas ✓ ✓ ✓ ✓ 1. Network Planning, Development and Installation Propose expansion and development inputs for sales and service network in line with company’s business plan Expanding reach & penetration in unrepresented geography Timely completion of infrastructure (from LOI issuance to Activation) Plan up-gradation of existing facilities as per Corporate DI norms 2. Dealer Performance Collect dealer performance and profitability reports monthly and work in close co-ordination with SHQ team for drawing up improvement plans ✓ Play an active role in relationship and conflict management with the dealer community and ensure issue resolution ✓ ✓ ✓ ✓ 3. Network Manpower and Training Review and guide RO teams on channel partner manpower requirements and on addressing the gaps Monitor training needs of the dealership manpower in the region through training team members Guide team on execution of training as per calendar Achievements ✓ New LOI issued for 15 dealers and 27 sales outlets FY in 2018~19 ✓ 35 Dealerships / outlets activated in FY 18-19 ✓ New LOI issued for 17 new dealers and 23 additional sales outlets in 2016~17 ✓ All India highest appointments and activations (13) of Full Range dealers in FY 2015~16 ✓ Complete Network revamp in North India and filling up of all gaps ✓ Net addition 336 sales executives in in the Zone in 6 months to augment Zone’s capacity to sell. All India highest growth in manpower addition (46% over PY). ✓ Zone consistently achieved highest L1 & L2 training completion in the country (100%) ✓ Average productivity per CA improved to 2.8 in FY 2017-18 from 2.0 in FY 2016-17 ✓ No. of profitable dealers increased from 32% in April 2017 to 63% in March 18 ✓ Organized Zonal dealer meets & new product drive campaigns ✓ Ensured adequate dealer working capital availability basis annual business plan to optimize ROI Designation : Area Manager – Sales & Marketing, Passenger Vehicles (July 2011 ~ March 2014) Key Responsibility Areas ✓ ✓ ✓ ✓ Overall Business Manager for the area responsible for Sales, Marketing, After Sales & Network Expansion functions Achieving & maintaining the target market share in the assigned territory across all segments Planning & organizing activities for the successful launch of new products in the assigned territory Developing periodic business plans & strategies at the dealerships for sales and marketing operation’s in synchronization with the plans of the organization. 1 Major Achievements ✓ Increased market share in the assigned territory from 3.4% to 5.6% and improved rank from 7 to 4 ✓ Achieved a YOY growth of 21%, highest in the Zone ✓ Overall reach increased from 22 touch points to 35 touch points ✓ Achieved JDP SSI score of 898 in the assigned territory; in 6 out of 8 cities TML ranked in Top 3 OEMs ✓ Attained cost savings of 18% in the overall running of the Area office Company Designation : IBM India Pvt. Ltd. (July 2009 ~ July 2011, India) : Marketing Manager – Global Business Services Key Responsibility Areas ✓ To manage & influence marketing program design and delivery to the geographies & brands ✓ Participate in midmarket integrated program development team process. Major Achievements ✓ Prepared market segment plan for Industrial Sector to be used by all geographies as a guidance from worldwide team for setting up their marketing priorities and accordingly making their local segment plans. ✓ Measured health of the midmarket offerings’ portfolio and identified gaps being to formulate strategy Company Designation : General Motors India Pvt. Ltd. (July 2008 ~ July 2009, India) : Deputy Manager – Dealer Development Key Responsibility Areas: ✓ Analyzing data, formulating strategies & finalizing new dealership in unrepresented areas ✓ Identifying and appointing dealers resulting in deeper market penetration and reach & in line with CI norms Major Achievements ✓ ✓ Established 14 dealerships/branches across Uttarakhand, Himachal Pradesh, Haryana, Maharashtra, Karnataka, Andhra Pradesh, West Bengal, Sikkim, Assam, Meghalaya & Chhattisgarh resulting in deeper market penetration. Successfully implemented Low Cost Outlet policy for creating viable network in low potential areas. Company Designation : Honda Motorcycles and Scooters India Pvt. Ltd. (September 2005 ~ July 2008, India) : Senior Executive - Sales Key Responsibility Areas ✓ ✓ ✓ Handling sales & marketing operations of dealers, branches & sub-dealers to generate volumes Achieving & maintaining the target market share in the assigned territory Planning, scheduling & executing promotional activities in the assigned territory for effective sales growth within the time frame & cost parameters. Major Achievements ✓ ✓ ✓ ✓ Company Designation Achieved 7% (from 5%) overall market share in Rajasthan & 17% (from 12%) in Madhya Pradesh Successfully launched Unicorn & Shine motorcycles & Aviator scooter in the assigned territories & captured a market share of 17% in majority high segment Played key role in developing ‘Selling Skills Module’ for dealership sales staff Member of core team responsible for making Sales Strategy for high capacity bikes in India : Dharampal Premchand Ltd., FMCG (August 2004 ~ September 2005, India) : Management Trainee – Sales & Marketing Key Responsibility Areas ✓ Manage channel partner relationship and grow volume in the assigned territory ✓ Improve availability of company products by increasing reach and penetration Major Achievements ✓ Achieved growth of 18% (YoY) in the assigned territory ✓ Increase in distribution points across the zone from 220 to 278 ✓ Successful introduction & launch of Non–Tobacco Products (NTP) Education ❑ Post Graduate Diploma in Int’l Bus. & Marketing (MBA) from Amity Business School, Noida in 2004 ❑ B. Com (Hons.) from Shaheed Bhagat Singh College, Delhi University in 2002 Additional Information ✓ Received the topmost annual performance rating continuously for last 3 appraisal cycles in Tata Motors Limited ✓ Identified as a high potential employee and underwent Leadership Development program in 2018. (Ankur Somani) September 11, 2019 2