Ankit Kapoor

ANKIT KAPOOR Email: --Contact – - SEM – ACCOUNT MANAGER I am seeking an excelling career, in a well-established and reputed organization that provides a technically challenging and competitive environment, ensuring maximum utilization of my skill set and experience, thus allowing me to deliver solutions for complex requirements, ensuring professional and individual progress. Profile I am a GOOGLE ADS CERTIFIED PARTNER and having 8.10 years of in-depth experience in Search Engine Marketing. Current Professional Experience Currently, working with Graph Technologies, Mohali, Punjab from January 2015 till now on Google Ads, Adwords Editor, Adwords Express, Google Analytics, Bing Ads, Facebook Advertising, Amazon Marketing Services and Amazon Seller Central account. Projects 1. Foreign Clients || SEM Account Manager. ▪ ▪ August 2013 – Present. ▪ ▪ Responsibility: Setup, Manage and Optimize Accounts. Platform: Google Ads, Adwords Editor, Adwords Express, Google Analytics, GTM, Bing & Facebook Business Manager and Power Editor, Amazon Seller Central. Client: Foreign Role: SEM – Account Manager ▪ Responsibilities: ➢ Managing a team of 7 PPC resources handling training and operation staff. ➢ Optimizing PPC Search campaigns via Google Ad Words, Bing/Yahoo, Facebook, Amazon PPC advertising platforms. ➢ Competitors Analysis by using paid keyword tools like Spyfu, SEMRush and KeywordSpy. ➢ Track Calls by using paid call tracking tools like Ifbyphone, CallTrackingMetrics and Mongoose Metrics. ➢ Evaluation of account statistics, and build a strong proposed PPC plan and recommendations to improve campaign performance. ➢ Custom Keyword research, Targeting Strategies, Unique Ad Creative work. ➢ Campaign Optimization Strategies ➢ Maintaining a regular communication with clients via Phone, Skype, Gmail or Chat. ➢ Direct Reporting to clients. Past Professional Experience Previously worked as PPC - Team Lead in IS:Global Web Noida from Februray 2014 till January 2015 on Google Ads, Adwords Editor, Adwords Express, Google Analytics platforms Previously worked as PPC - Project Lead in NetSmartz Infotech, Chandigarh from June 2012 till August 2013 on Google Ads, Adwords Editor, Adwords Express, Google Analytics, Microsoft Adcenter & Facebook Advertising. Previously worked as PPC Executive – Group Leader in Wildnet Technologies Pvt. Ltd, Noida from May 2010 to June 2012 date on Google Ads, MSN & USA Local Search Engines (ADHERE, Ingenio & Superpages) and Salesforce. Educational Qualification Master in Information Technology (M.Sc-IT) Lyallpur Khalsa College - Jalandhar, Pb. Concentration: Information Technology with 63% aggregate marks. Personal Profile ▪ ▪ ▪ ▪ ▪ Date of Birth: Sex : Nationality : Language : Current Address: 08/04/1983 Male Indian English, Hindi and Punjabi Greater Mohali, Punjab, India.