ANKIT IYER
Experienced Digital Marketing Professional with 8+ years of expertise in Digital
Bhopal, Madhya Pradesh--
Marketing
EXPERIENCE
Freelance Marketing Expert, Bhopal
SKILLS
MAY 2023 - PRESENT
SEO
● Collaborated closely with SEO and Performance Marketing clients to
understand project scope and deliver tailored solutions.
● Managed and optimized PPC initiatives and campaigns on Google Ads
and Meta Ads, enhancing sales, lead generation, and brand visibility.
Meta Ads/ Google Ads
Taboola/ Outbrain / Native ads
Screaming Frog, Agency Analytics,
● Achieved a CTR of 2.73% and maintained an average CPC of $0.19
Search Console, SEMrush, SE
● Achieved a conversion rate of 5%, with a CPA and CPL of $445.97,
Rankings, Canva, HubSpot SEO
reflecting cost effective acquisition and high-quality B2B lead
generation.
● Managed digital marketing campaigns for Aisect Group of Universities.
Display & Video 360 -DV360-:
Learning
Successfully spent Rs 8880 on Meta Ads generating 304 leads at a cost
Landing Page / Conversion Rate
of Rs 29 per lead and achieving a revenue of Rs 85120.
Optimization: Implementing
● Reviewed daily reports from digital marketing agencies to ensure
strategies
campaign effectiveness.
● Generated significant revenue for my freelance clients, including
Fusebox One(B2B), Visit Ujjain, Sanjeevani Ayurveda, AISECT and
Aeczone Academy.
Bansal Group, Bhopal — Campaign Manager
January 2021 - April 2023
● Collaborated with designers, handle SEO activities & manage
copywriters, and developers to create effective search marketing
campaigns.
● Completed keyword research and analyzed competitor PPC campaigns
to identify gaps and opportunities.
● Handled SEO/Paid campaigns for various niches, including TMT
rebars, commercial property, health and fitness, and engineering and
nursing education sectors.
SEO Tonic, Bhopal— SEO Executive
Certifications
Search Ads Certification, Apple , Dec
2023
Performance with Native, Outbrain
Academy, Dec 2023
Project Management 101 Simplilearn - Dec 2023
Advance Website CRO - Simplilearn Dec 2023
SEMrush - Technical SEO - Jun 2023
Search Ads Certification, Google
Skillshop - Nov 2021
January 2019 - December 2021
●
Reviewed and optimized client sites to improve keyword
targeting, URL strategies, website architecture, and content.
●
SEO Certification - HubSpot
Academy - Dec 2021
Created dynamic SEO strategies to exceed market competitors
and meet client needs.
LANGUAGES
●
Analyzed and audited clients' websites to address performance
issues and implemented SEO recommendations.
Bansal One, Bhopal— Marketing Executive
Hindi: Native
English: Intermediate
EDUCATION
January 2016 - December 2018
●
Developed technical and non-technical marketing presentations,
Tonar Systems, Bhopal
— Digital Marketing
Certification
public relations campaigns, articles, and newsletters
March 2017 - August 2017
Coordinated appointments and performed meetings for
marketing website design and development services.
●
Rajiv Gandhi College,
Bhopal — BBA
June 2010 - July 2013
