Anja van den Berg

Curriculum Vitae Anja van den Berg CV / Anja van den Berg CONTACT DETAILS CELL PHONE: - EMAIL ADDRESS: - POSTAL ADDRESS: P.O. Box 1134 Hilton 3245 HOME ADDRESS: 12 Cresthaven Estate District Road Merrivale Heights Howick Kwazulu-Natal 3245 PERSONAL INFORMATION SURNAME: Van Den Berg MAIDEN NAME: Kruger NAME: Anja GENDER: Female NATIONALITY: South African IDENTITY NUMBER: - HEALTH Excellent DRIVER’S LICENCE: Code B CRIMINAL OFFENCES: None 2 CV / Anja van den Berg PROFESSIONAL PROFILE • Post-graduate Business Communication Specialist, holding an honours degree in Corporate Communication as well as a degree in Psychology. • Ten years’ experience in the Corporate Communication field. • Trained and proficient in various divisions of the business communication arena, with specific focus on Business Writing, Social Media & Digital Management and Business Communication Projects. • Specialising in content creation, – based on the principles of Integrated Marketing Communications (IMC) – strategically combining communication disciplines and platforms to provide clarity, consistency and maximum communication impact. • Interlinking business objectives with business communication, ensuring quantifiable Return on Investment. SKILLS 1. Social Media & Digital Management With 85% of consumers active on social media, and 58% of social media users following at least one brand, social media management has never been more important for businesses and brands of any size*. As a Social Media/Digital Management professional, my skills and experience include the following: • In-depth knowledge of and practical proficiency in Social Media and digital platforms, including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram • Developing and executing content-driven campaigns to drive audience engagement • Social Media strategy development, based on business goals and performance i.e. conversions and lead generation • Return on Investment for Social Network Advertising (Social Media Targeting), including Facebook Ads • Developing content and managing implementation across multiple digital platforms • Written content: research, copywriting, blogging, SEO, editing, translating • Visual content: digital photography and videography 3 CV / Anja van den Berg • Data analysis & reporting: combining social media metrics & business metrics • Digital community management: digital persona, reputation management, day-to-day interaction, environmental scanning for sentiment, social listening, customer support • Working knowledge of HTML (website content management) • Social Media workshops & training *https://digitalmarketinginstitute.com/blog/--essential-skills-of-a-successful-social-media-manager 2. Business Communication Projects Approaches all projects with an Integrated Marketing Communication (IMC) approach, which equates to consistent messaging across multiple media platforms – above, between and below the line. IMC accumulates to clarity, consistency, maximum communication impact and positive customer perception. Experienced in the following areas: • Corporate Media Analysis • Internal communication and on-boarding programmes • Public and Stakeholder Relations Programmes • Media Relations Programmes • Content development and publishing schedule planning • Crisis communication programmes • Research design, audits and reports 3. Business Writing Poor business writing is costly and could potentially be disastrous*. As a proficient business writer, I am conscious of the crucial role of setting measurable objectives, understanding the target audience and finding the right tone – all the while working towards the business’s bottom line. Experienced in the following areas: • Digital content strategy, production, assembling, scheduling and publishing • Copywriting, editing, proofreading, translating, formatting and page layout for print • Website content, web-based copywriting & Search Engine Optimisation • Internal magazines & newsletters • Annual reports & business proposals • Technical/specialist content • Academic writing & editing 4 CV / Anja van den Berg • Press releases • Magazines: articles, advertorials, advertisements • Transcriptions, translations, interpreting • Consumer/journalism blog • Corporate/content marketing blog • Corporate video script writing • Marketing material – brochures, profiles, advertisements, labels, signs, posters, etc. • Speech writing and presentation creation * https://www.amanet.org/training/articles/business-writing-tips-for-professionals.aspx * https://www.hurleywrite.com/Images/HurleyWrite/PDFS/The_Consequences_of_Bad_Writing.pdf CURRENT EMPLOYMENT Company: Independent Service Provider Duration: From March 2016 Position: Owner – Consultant Scope: Independent Service Provider, Business Communications Consultant and Specialist Advisor with core focus on Strategic Communication Programmes, Social Media & Digital Management and Business Writing. Clients include: Kimberly-Clark Professional Research, Technical Writing, Copywriting, Editing Examples of work: Foaming Up Your Liquid Assets The Different Kind Of Hand Towels Solutions The Secret To Saving Money On Your Cleaning Budget Maintaining Good Hygiene In The Food Service Business Is A Piece Of Cake Why Do You Need A Game Plan For Your Washrooms? 5 CV / Anja van den Berg The Riverbend Group Research, Technical Writing, Copywriting, Press Releases, Internal Newsletters References: Salome Van Den Berg/ Country Manager & Executive Client Advisor Liesl Eksteen / Executive Client Advisor Life Healthcare Hospital Group Internal Training Video – Research, Strategic Aligning, Script Writing, Co-Directing & Advising In Editing Example Of Work: https://youtu.be/MF1WdfT2Z2s KykNET Silwerskermfees 2017 Scriptwriting, Co-Directing, Advisory Role In Editing Process Link To Film: https://www.showmax.com/eng/movie/iz720s6t-skerm Wiese & Wiese Attorneys Research, Digital Copywriting, Search Engine Optimisation Examples Of Work: o o o o o o o o o o Financial Security In The Face Of Uncertainty We Are Commercially Viable Labour Law Matters It’s Our Middle Name Don’t Think Of It As Merely A Lawsuit Correspondent Attorneys With Solid Litigation Experience Don’t Spend Good Money On Recovering Bad Debt We Take Your Trust Seriously Marriage Is More Than Just Saying ‘I Do’ There’s No Such Thing As Being Too Prepared 6 CV / Anja van den Berg Human Interest Business Consulting Firm Digital Copywriting & Research Examples Or Work 5 common Succession Planning mistakes – And how to avoid them The Changing Face of Employee Reward and Recognition Talent Pools: A talent paradigm shift from reactive to proactive Succession Planning Should Not Only Cover Company Leadership Workforce Segmentation Disrupts The One-Size-Fits-All Approach Gathering Data Is Only The First Step To Talent Analytics Solidarity Union Digital Copywriting Examples of work: o o o o o Three questions to ask before accepting a job offer You Should Start A Business In 2018 And Here are Three Reasons Why The law when it comes to your domestic worker’s rights Can entrepreneurs and business owners successfully tap into a saturated market? Five reasons why you don’t ask for help at work – even when you need it TAALGENOOT Magazine Concept development, research, interviewing, feature writing o More info: https://www.atkv.org.za/Korporatief/Tydskrifte/Taalgenoot o Editor: Johan Jack Smith- 7 CV / Anja van den Berg EMPLOYMENT HISTORY Company: Comrades Marathon Association (CMA) Duration: 1 October 2016 – 31 July 2018 Company website: www.comrades.com Position: Social Media Custodian Employment: Fixed Term Contract Return on Investment – Contribution to business objectives: As measured by BrandsEye For the period of January - June 2018, the Comrades Marathon Social Media profiles reflected the following metrics: ✓ Advertising Value Equivalency (AVE) of R237 Million. ✓ 50,000 unique authors ✓ Potential Reach/Opportunity To see: 1053 Million ✓ 119 000 engagements For the period of January 2016 - June 2018, I have succeeded at growing the CMA’s online community by: ✓ 161% [Facebook] ✓ 51% [Twitter] ✓ 237% [Instagram] Responsibilities: • Social media strategy, tactical plan and publishing schedule. • Content development – copywriting, copy editing, design, photography, video content. • Adapting content for relevance to each audience, communicating with multi-national and multicultural target groups. • Monitoring social space for brand sentiment, relevant topics, and conversations. • Identifying relevant trends, monitor, and encourage online discussion in order to interact with the online community. • Account administrator, online persona, day-to-day community engagement & social listening. • Facebook Ads and paid Social Media campaigns. • Developing and executing digital campaigns, demonstrating Return on Investment. 8 CV / Anja van den Berg • Budget management. • In-depth reporting, statistics, analysis and recommendations. • Copywriting for the Comrades Marathon Magazine. • Supporting the Media & Communications officer – media breakfasts and press conferences, media centre management, press pack development. • Supporting the Marketing Manager – visual content, copy creation and online promotion in accordance with marketing strategy. • Attending key events and updating live on Social Media platforms. Company: ADvTECH Resourcing t/a Network Recruitment Duration: May 2011 – February 2015 Company website: www.networkrecruitment.co.za Position: Web Content Marketer Employment: Full time employment Responsibilities and achievements: • Social Media Strategy. • Tactical plan and content schedule. • Community Management and Customer Service. • Online persona and reputation management. • Sales, advertising and lead generation. • Blogging and digital copywriting. • Analysis and reporting. • Brand website management. • Copy writing for through-the-line marketing communication efforts. • Sourcing and management of external suppliers. Company: Hi-Fi Corporation Duration: July 2010 – September 2010 Company website: www.hificorp.co.za Position: Communications Manager Employment: Full time employment Responsibilities and achievements: 9 CV / Anja van den Berg • Mentored by Dot Field, founding member of the Vodacom Group management team (1994 – 2009). http://dotfield.co.za/index.html • Internal communication: facilitating upper management to communicate with employees on a national level. • Internal Communication Analysis. • External communication and relationship management with Corporate Social Responsibility sponsors. Company: South African National Blood Service (SANBS), Head Office, Johannesburg Duration: May 2008 – July 2010 Company website: www.sanbs.org.za Position: Stakeholder Relations Officer Employment: Full time employment Responsibilities and achievements: • Co-establish the Customer Relationships Management (CRM) and Stakeholder Program at the SA National Blood Service on a national level. • Customer and stakeholder Relationship Management: Initiate and strengthen partnerships with key external stakeholders via personal interaction and project management on a high level. • Establish and manage the SANBS Ambassadors Program: Local celebrities and creative professionals act as spokespeople for the SA National Blood Service on various platforms, including national television. • Assist the National Marketing Manager with creative concept design and copy writing. • Support the editor of the external corporate magazine by writing, editing and translation of articles. • Member of the SANBS Digital Marketing Task Team. • Member of the SANBS Youth Task Team: communications and marketing strategy for the South African Youth. • Internal Communication research. Company: South African National Blood Service (SANBS), Klerksdorp (Vaal Zone) Duration: November 2006 – November 2007 10 CV / Anja van den Berg Company website: www.sanbs.org.za Position: Public Relations Practitioner Employment: Full time employment Responsibilities and achievements: • Manage and coach marketing team. • Campaign management: initiate and manage relationship with sponsors, setting objectives, marketing and preparation prior to blood donation and de-briefing of sponsor after donation. • Practical Market Research: focus group research on local community as target audience using printed advertisements provided by corporate Head Office. • Media relations: initiate and manage relationships with local/regional journalists. • Press releases: writing press releases and compiling press packs. • Event management: organise formal functions for external stakeholders and informal gettogethers for branch employees. • Promotions: arrange, manage and participate in blood donation promotions in public recreation areas. • Budget Management: compile and manage the branch marketing and communications budget. • Customer Service: manage customer complaints and compliments by interacting with the client front-line as well as post-query administration. • External Presentations and Education: Presentations and talks at various schools and business to educate management teams, school children, teachers and companies about the facts of blood donation in South Africa. • Achieving Sales Goals: Responsible to achieve pre-set blood donation targets via effective marketing and communication plans. ACADEMIC PROFILE North-West University, Potchefstroom Campus -) University of South Africa (UNISA) (2010 -) • B.A. Honours (Corporate Communication Studies) (2008). • B.A. (Corporate Communication Studies) (Psychology) Cum Laude (2006). • B.A. Honours (Psychology) (on-going). 11 CV / Anja van den Berg • Invited as member of the Golden Key International Honour Society for Scholastic Excellence in 2005. • Invited to attend the Prestige Leadership Development Course of the North-West University, Potchefstroom Campus in 2005. • Receive Merit Award for Best Student in English for the Practice (2005) of the North-West University, Potchefstroom Campus EXTRA COURSES AND WORKSHOPS ATTENDED 2013: WRITING WORKSHOP Attended a five-day workshop, presented by AllAboutWriting, focussing on fiction and creative, non-fiction writing projects. 2012: DIGITAL MARKETING STRATEGIES Completed a three-day course in Digital Marketing Strategies, presented by Blue Magnet Digital Solutions, which included the digital landscape, online content planning, writing for the web, social media strategy, mobile marketing, Search Engine Optimisation, analytics and measuring of ROI online. 2011: CREATIVE WRITING COURSE Completed a five-day course in creative writing, focussing on theoretical and practical content generation and fiction writing, presented by the Potchefstroom Campus of the North-West University and ATKV (Afrikaans Language and Culture Organisation). 2009: MARKETING STRATEGY DEVELOPMENT Completed a two-week workshop in marketing strategy development, presented by a Seta Accredited company, which included role profiles, personality assessments, interpersonal differences, the principles of departmental mission and vision development, value chains, strategic perspectives and objectives, action programs and project management. 2008: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Completed a four-day course in Customer Relationship Management, presented by a Seta Accredited company, and earned a Seta Accredited certificate. 12 CV / Anja van den Berg 2007: INDIVIDUAL PERFORMANCE APPRAISALS Completed a two-day course in Individual Performance Appraisals hosted by the South African National Blood Service. 2005: ACADEMIC FACILITATORS COURSE Completed a professional facilitator’s course for the purpose of tutoring junior students. Presented by North-West University, Potchefstroom Campus. 2004: PHOTOGRAPHY COURSE Received a certificate Cum Laude for completing a photography course at the Creativity Centre, operating from the North-West University, Potchefstroom Campus. COMPUTER LITERACY • Internet browsers (Safari, Firefox, Internet Explorer, Google Chrome) • URL Shortening Web Services (Bitly, TinyURL, etc.) • BrandsEye tool and dashboards • Hootsuite tool and dashboards • Social Media platforms, including Insights and Analytics (Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.) • Microsoft Office suite • MS Project • Google Analytics • PageMaker • InDesign • Photo Editing applications REFERENCES Ms Delaine Cools Tel: + 27 - + 27 - E-mail: -Delaine is the Media & Communications Specialist for the Comrades Marathon Association. She can comment on my skilful strategic approach, dedication and professional acumen in the Digital/Social Media field. 13 CV / Anja van den Berg Mr Pieter Brits Tel: + 27 - Website: https://www.britsfilms.co.za/ E-mail: -Pieter is a film producer, director and owner of Brits Films. He can comment on my abilities and proficiency as scriptwriter for corporate training films. Ms Annelize Steyn Tel: + 27 - + 27 - E-mail: -Annelize is an editor and senior writer for Media In Africa. She can comment on my proficiency and aptitude as a journalist and business writer. Mr Isaac Mafisa Tel: + 27 - + 27 - E-mail: -Isaac is the Zone Donor Manager for the SA National Blood Service. He can comment on my abilities in Public Relations Management, Customer & Stakeholder Management as well as Communication Project Management. 14