Anita Kibue

ANITA NJOKI KIBUE Business Development Manager Nairobi /Kenya |-|- PROFESSIONAL EXPERIENCE Absa Bank Business Development Manager April 2023 to date Main Role 1. Market Analysis: conduct market research and analysis to identify potential market segments, assess customer needs, and evaluate competitors, and identifying new business opportunities. 2. Business Strategy Development: formulates strategies to enter new markets, expand existing ones, and develop innovative financial products and services. Collaborate with various departments within the bank to align strategies with the overall business objectives. 3. Relationship Building: Developing and maintaining relationships with potential clients, key industry partners, and stakeholders and engage in networking activities, attend industry events, and foster relationships with individuals and organizations that can facilitate business growth. 4. Lead Generation and Conversion: Identify and generate leads through various channels such as referrals, cold calling, and networking, and nurture these leads by understanding their needs, presenting suitable financial solutions, and converting them into long-term customers. 5. Product and Service Promotion: Actively promote the bank's products and services to target customers. This involves creating marketing campaigns, organizing events, and delivering presentations to demonstrate the value and benefits of the bank's offerings. 6. Partnership and Alliances: Explore potential partnership opportunities with other financial institutions, fintech companies, or third-party service providers. Negotiate and establish strategic alliances or collaborations to leverage complementary strengths, expand service offerings, and reach new customer segments. 7. Customer Relationship Management: Maintain relationships with existing customers, ensuring high customer satisfaction levels and identifying opportunities for upselling or cross-selling. Building trust and providing exceptional customer service. 8. Performance Analysis Track and analyze key performance metrics, such as revenue growth, market share, and customer acquisition costs. Provide regular reports and recommendations to senior management regarding business development initiatives' effectiveness and identify areas for improvement. Co-operative Bank of Kenya Nairobi/Kenya Senior Product Manager January 2015- date Key Achievements • Negotiated with 2 of the major Motor- vehicle dealerships in Kenya to a 2-year exclusivity dealer scheme worth 5Bn increasing the market share by 30%. • Boosted the Asset finance loan book from 4 bn to 7Bn revenue. 57% increase in stream revenue. • Spearheaded the reduction of the non-performing loans ratio by 7% based on tactful implementation strategies. • Created an analytical framework for identifying and developing business growth opportunities that saw a 60% increase in sustained performance and revenue growth. • Designed a product targeting salaried employees to purchase vehicles with reduced interest and price rates. This will envisage revenue growth of 2Bn at the end of the year. • Assisted in the development of innovative financial packaging for boda-boda riders(motorcycles) through leasing. Increased uptake of boda-boda riders by 35%. Main role ● Implemented a data-driven approach to tracking applications, and automating business development process through BPMS saving over 50 hrs. of manual work. ● Exceeded sales qualified leads (SQL) goals by over 15% through a combination of inbound and outbound lead generation through CRM. ● Built and maintained relationships with consumer and business customers to understand their needs and improve the conversation rate by 15%. ● Conducted sales presentations, client pitches, business webinars, product training, roadshows, and distribution of product flyers that soared product uptake by 45%. ● Led, developed, and executed marketing strategies to generate new business worth over 7B in revenue from key Motor Dealers. ● Monitored competition pricing, ensuring a competitive edge resulting in a 23% market share. Co-operative Bank of Kenya Nairobi/Kenya Business Development Manager February2011- December2014 Key Achievements • Significantly grew the Asset finance loan book from 700M- 2.3Bn • Actively monitored key performance metrics of sales teams, identified challenges, and created new solutions techniques, thus achieving disbursements of 40% of their yearly target. • Recognized for increasing sales revenue by 40% in the first 60 days of office. • Attained the reduction of the PAR to 1% against the set target of below 5% in December 2014. • Achieved impeccable customer service that ensured a 100% customer retention rate. Main Role ● Conceptualized reporting infrastructure for sales KPIs, resulting in a 23% improvement in customer conversation rate. ● Increased qualified leads by 16% by creating a funnel of prospective customers who were most likely to convert. ● Worked closely with support departments to meet customer expectations resulting in an annual retention rate of 87% exceeding target goals. CFC Stanbic Bank Nairobi/Kenya Business Development Officer April 2009- January 2011 ● Conducted marketing forums, and face-face meetings, with both customers and motor vehicle dealers to improve lead generation by 14% ● Facilitated 200M worth of new business monthly after implementing a new direct sales strategy. ● Fostered positive and trusting client relationships, resulting in a 100% customer satisfaction rating. CFC Stanbic Bank Nairobi/Kenya Relationship Officer& Customer Service April 2008- April 2009 ● Achieved customer satisfaction rating of 4.7/5 which beat target estimates by over 30% during tenure. ● Recognized and honored for top sales, customer service, and leadership in the year ● Generated 100 new clients during tenure with an average of 2-4 years business cycle. ● Answered 200+ customers’ questions regarding products, prices, and cross-selling other banks’ products. Intern- US Embassy- Commercial unit SKILLS OVERVIEW 1. Product Management 2. Asset-based financing 3. Relationship Management 4. Leasing 5. Risk management 6. Team management 7. MS Office (PowerPoint, Excel, Word) ANITA NJOKI KIBUE Business Development Manager Nairobi /Kenya |-|- 8. 9. 10. 11. Market Intelligence Marketing Customer acquisition Training and development ADDITIONAL SKILLS: ● Development and operations effectiveness: Lead strategic planning, results-based management, and reporting. Establish procedures and models and propose new approaches which expand the range of programs. ● Research skills: Source required information, evaluate, and present the findings to complete tasks. ● Analytical: Visualize, solve complicated problems, and make accurate and informed decisions. CERTIFICATIONS: • Credit Risk Assessment- Culhane Consulting • Enhanced customer service- Power Play • Sales- relationship workshops • Risk Management workshops INTERESTS: Showcasing strong self-discipline and commitment to increasing global knowledge through visual learning while expanding perspective across multiple genres to achieve a higher bliss in life, also promoting crosscultural understanding to peers to make the world a better place. Languages English- fluent Kiswahili -fluent Education Makerere University Business School- Bachelor of Human Resource and Management.