Anita Adjei

ANITA ADJEI Senior Graphic Designer DESIGN PORTFOLIO A ABOUT ANITA ADJEI Anita is an advertising and marketing communications professional, who specializes in solving brand problems through visuals. Building connections between brands and their consumers is her passion and she does this by balancing creativity and commercial sense to birth ideas that connect brands to their consumers in unique ways. Anita has worked on both local and global brands including but not limited to Vodafone / Telecel, Hollandia, Coca-Cola, Voltic, Unicef, GRA etc. ANITA ADJEI LOGOS LOGOS 02 ANITA ADJEI DIGITAL 03 ANITA ADJEI DIGITAL DIGITAL 04 ANITA ADJEI DIGITAL DIGITAL 05 ANITA ADJEI DIGITAL DIGITAL 06 CAROUSEL CAROUSEL ANITA ADJEI 07 CAROUSEL CAROUSEL ANITA ADJEI 08 ANITA ADJEI ALBUM COVER 09 CASE CASESTUDY STUDY ANITA ADJEI An International Women’s Day Campaign Leave No Woman Behind BACKGROUND The theme fRU,:'bLVb(PErace(quity. It seeks to help forge worldwide converVDWLRQVDERXWZh\bHTXDORSSRrWXQLWLHVbDre no lRQJHUHQRXJKDQGFDQ in fDFWEHbexclusionary, rDWKHUWKDQbLQFlusive. THE IDEA(S) 1. (PSloying a video shoot as well as digital posts to drive conversation on what equity means to various wRPHQ7KLVZLOOEHVKDred on Vodafone’s social media platforms to show Vodafone Ghana’s parWLFLSDWLRQLQ,:' and to pledge Vodafone’s support to (PErace(quity. A Twitter Spaces discussion with a group of empowered women sharing their experiences and giving real time insights on (quality, Inequity and equity7KLVZLOOHGXFDWHWKHSXEOLFDWODrJHDERXWWKHFULWLFDOQHHGRI THE PERIOD THE GEOGRAPHY 6th MarFKWK0DrFK Ghana THE RESULT The campaign attracted a grHDWQXPEHURIDXGLHQce. 7KHGLVFXVVLRQVErRXJKWDWWHQWLRQWRDFULWLFDOVXEMHFW surrounding equality, inequity and equity among wRPHQZKLFKKDGEHHQLJQRred for a long time. 10 CASE STUDY ANITA ADJEI A Wellness Health Campaign #HOWAREYOU? THE PROBLEM “How are you?” is one of the most commonly asked questions in the world. It can be a very significant question, sometimes even life changing, but a lot of times we ask it, we don’t really want to know, we just ask out of courtesy. THE IDEA / SOLUTION The #howareyou campaign seeks to change perceptions or behavior towards our health. With a striking visual campaign, we take insurance & health and put it into simple, everyday language. We do this simply by asking, “How are you?” (Both in English and local languages) then letting people know with Acacia Health Insurance, you’re fine because you can have free check ups, get free medicine etc. THE PERIOD January -December 2019 THE GEOGRAPHY Ghana 11 CASE STUDY ANITA ADJEI ‘Prevention is better than cure’, so in addition to providing healthcare cover for when we fall ill, we proposed that Acacia also provide a means to helping its customers maintain a healthy lifestyle, and in the process reduce the frequency of hospital visits. Most of us often make resolutions to adopt healthy lifestyles in order to improve our lives. Sadly, ‘old habits die hard’ and shortly after we begin, we fall back into our old routines. Part of the reason for this is because we usually make this new commitment by ourselves and therefore have no one to hold us accountable. This makes it less motivating and can cause us to easily give up. Creating an app that offers a host of workout and diet routines, expert advice and a community of like-minded individuals to keep one motivated to continue to live healthy. 12 PRINT ANITA ADJEI T 13 ANITA ADJEI PRINT 14 ANITA ADJEI PRINT 15 ANITA ADJEI OOH 16 ANITA ADJEI OOH 17 ANITA ADJEI OOH 18 ANITA ADJEI BRANDING 19 ANITA ADJEI BRANDING 20 ANIMATIONS ANITA ADJEI SCAN EACH THUMBNAIL TO PLAY 21 THANK YOU! CONTACT ME --