Anirudh Soni

Anirudh Soni Marketing & Communications Specialist Results-driven Marketing Specialist with 3+ years of experience in B2B marketing, product marketing, communications , sustainability messaging, SEO, and CRM tools (HubSpot, Salesforce). Adept at developing internal and external marketing & communication strategies that increase brand awareness, consumer engagement, and revenue growth. Strong background in social media management, data-driven marketing, and content creation. Proven ability to adapt to industry trends and deliver results under pressure. - | - | LinkedIn | Brussels-Capital Region, Belgium WORK EXPERIENCE Jan 2023 - Dec 2024 Remote Marketing & Communications Specialist | Freelance Developed and executed digital marketing strategies for small businesses and startups. Managed social media accounts, increasing engagement by 45% and follower growth by 3,500+ across platforms. Ran paid advertising campaigns (Google Ads, Facebook Ads) with an average ROI of 5.2x. Designed and implemented email marketing strategies, improving open rates by 28% and click-through rates by 12%. Led brand storytelling initiatives, crafting compelling messaging that improved audience engagement by 40%. Jun 2022 - Nov 2022 Paris, France E-Learning Platform Intern | EIT Manufacturing Managed internal corporate communication, including newsletters, executive messaging, and platform materials. Led a referral-based marketing campaign, increasing digital platform adoption. Assisted in coordinating executive meetings, preparing reports, and SaaS marketing materials. Maintained a customer database and generated weekly analytical reports. Jun 2021 - Mar 2022 Remote Digital Marketing Intern | Zhanes Pvt Ltd Increased sales by 35% through 50+ optimized social media campaigns (A/B testing, CPC, CPM strategies). Implemented advanced digital marketing strategies (SEO, SEA, PPC, email marketing, content marketing, display ads), increasing organic traffic by 50% in 6 months. Produced video content and visual storytelling assets for internal and external corporate communication. Tracked and analyzed communication metrics, refining strategies for improved reach and effectiveness. Apr 2019- Mar 2020 Amritsar, India Marketing Operations Assistant | Sai Kripa Ltd Conducted variance analysis to compare actual performance with targets, identifying costsaving opportunities. Trained team members on digital marketing best practices, online visibility, and internal communication. Enhanced CRM systems to streamline customer interactions and sales pipelines. Maintained accurate financial records and balance sheets. EDUCATION EM Strasbourg | France 2020 - 2023 Masters in Operational & Strategic Marketing Digital Marketing, Sustainability Communication, Advanced Marketing Planning, Consumer behavior,Corporate Communications, B2B Marketing, Data Driven Marketing G.N.D.U | India 2016 - 2019 LANGUAGE Bachelor of Commerce Business, Management, Marketing, and Related Support Services English - Native French - B1/B2 Hindi - Fluent EXPERTISE Strategic Marketing Google Marketing Tools PR Strategy Adobe Creative Cloud Executive Messaging, Salesforce, HubSpot Communication & Engagement Microsoft Office Project Management Canva SEO SKILLS Strategic Thinking Analytical thinking Creativity Communication Leadership Adaptability Time Management Critical thinking Problem solving CERTIFICATE CforCSR ( Corporate social responsibility )