Anirudh Chugh

ANIRUDH CHUGH - ⋄ Indore, India-⋄ linkedin.com/in/ani-pro-marketing/ OBJECTIVE Digital Marketing Specialist with 5 years of hands-on experience in scaling organic traffic, managing paid ad campaigns, and driving measurable growth across e-commerce and B2B brands. Proven expertise in SEO, Google Ads, CRO, marketing automation, and data analytics. Adept at using tools like GA4, SEMrush, and Ahrefs to optimize campaigns and maximize ROI. SKILLS Marketing Tools Technical Skills Soft Skills Google Ads, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, Meta Ads, Mailchimp SEO Audits, Keyword Research, Landing Page Optimization, PPC Campaigns, Email Marketing Analytical Thinking, Team Collaboration, Communication, Strategic Planning EXPERIENCE Digital Marketing Specialist Pro Crypto Marketing Oct 2022 - Present Indore, India • Executed end-to-end SEO and content marketing strategies that increased organic traffic by 30% within 6 months. • Managed Google Ads campaigns with an average ROAS of 6.1, handling budgets up to USD 3000/month. • Implemented automated email marketing workflows (Mailchimp, HubSpot), improving engagement by 45%. • Used GA4, GTM, and Data Studio to monitor KPIs and optimize funnel conversions. • Collaborated with external agencies and creatives to improve paid social ROAS by 25%. Digital Marketing Executive GoogleAlgorithm • • • • Apr 2020 - Sep 2022 Indore, India Ran PPC and Meta Ads campaigns, boosting lead conversions by 25%. Increased email open rates by 30% using segmentation and A/B tested subject lines. Built affiliate marketing partnerships that contributed to 15% of sales. Enhanced product listings on Amazon and Etsy, growing sales by 50% over 18 months. EDUCATION Bachelor of Commerce, Delhi University June 2018 - May 2021 KEY ACHIEVEMENTS Exceeded Revenue Targets: Implemented marketing strategies that led to surpassing sales targets by 30% consecutively for two quarters. Improved Conversion Rates: Developed customer-focused campaigns improving online conversion rates by 15% in the first year. Google Ads Efficiency Award: Recognized for optimizing ad performance and increasing click-through rates by 20% through strategic initiatives. Increased Email Campaign Efficiency: Automated email workflows using tools like Mailchimp and HubSpot, leading to a 40% increase in campaign efficiency. CERTIFICATIONS Advanced Google Analytics: Certified by Google and covers data tracking, visualization, and analysis techniques. Google ADS Certification: A detailed program that provided expertise in creating, managing, and optimizing Google Ads campaigns. Hubspot Content Marketing Certification: A comprehensive certification that emphasized content creation, distribution, and promotion strategies. Advanced SEO Certification: An in-depth course focusing on advanced SEO strategies, including technical SEO, on-page and off-page optimization, and the use of analytical tools. INTERESTS E-commerce Innovations: Staying abreast of the latest trends and technologies in the e-commerce industry. Data Analytics: Utilizing data to drive insightful marketing decisions. Crafting Engaging Content: Creating compelling stories that connect with audiences. DECLARATION I hereby declare that the information furnished above is true to the best of my knowledge and belief. I take full responsibility for the accuracy of the details mentioned in this resume.